DigitalMarketing – Page 2 – Online Marketing Juice

Average Order for Pinterest Users $50

The average order value of sales that come from Pinterest is $50. This is currently higher than any other social platform. Pinterest is a popular and valuable channel for almost any small business.

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they’ve tagged or archived, because it’s just not about generating discussion or exchanging information.

Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed. Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.

Your ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic sharable strategy should be in place to be able to achieve that. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy. Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Website Bounce Rates…Three Second Rule…

Three second rule: 57 percent of online shoppers will wait three seconds or less before abandoning a site. Website page speed is crucial.

Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off.

If you can’t handle uncertainty, you can’t handle growth.

Quick List of The Best Digital Marketing Weapons (Tools) in 2022

Digital Marketing tools are constantly evolving and changing. They deliver benefits to any organization willing to build up a digital marketing team. Benefits include enhanced credibility, fast and easy access, increases customer relationships, feedback and reviews are easily tracked, cost effective, and can reach an enormous mass of people in a short amount of time. The below is a short list of digital tools in a ever changing digital marketing environment.

Google Analytics. Enough said on this one. Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Fundamentals of working with report data to advanced segmentation and analytics intelligence. Key for measuring and tweaking your marketing campaigns. Google keeps adding more and more functionality each year.

Google Keyword Planner. Once known as the Google Keyword Tool, Keyword Planner is a tool that every search marketer needs to familiarize themselves with and get to know inside out. It is a great way to discover new keywords to target in your campaigns, understand how searches across keywords have changed over time, see suggested bid estimates to help plan your Google Ads budget and more. You can extract valuable data about the demand and competition level of keywords you wish to target organically. The tool will also suggest similar keywords to the one in your query to give you alternative, relevant options for your keyword targeting. The Google Keyword Planner can come in handy whether you’re building your very first keyword list or looking to expand and/or switch directions in your keyword and content strategies.

SEOquake. This is a great Firefox extension. SEOquake is a free SEO extension by Semrush which helps you accelerate your SEO efforts on the fly. SEOquake provides you with key SEO metrics for a specific page, along with other useful tools such as the SEO Audit tool, the Keyword Density report, Internal/External link analysis, and even social metrics.

Salesforce Marketing Cloud. A powerful tool that lets you monitor specific keywords and phrases that are dominating conversations across the social media sphere. Marketing Cloud is also a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

Traackr. Traackr is the system of record for data-driven influencer marketing that marketers use to invest in the right strategies, streamline campaigns, and scale programs. Traackr includes dynamic influencer lists, automates metrics-driven influencer mapping so you can instantly identify the right people for your projects, real-time listening, sentiment analysis, geo-targeted searches, and shows you all of your influencers’ relevant content in one place so you never miss an opportunity to reach out to them and be part of the social conversation.

TweetDeck or HootSuite. Free tool lets you simultaneously manage all your social media accounts from a single interface. Although it excels with Twitter, you can also effectively manage your Facebook, LinkedIn, or Foursquare profiles.

MailChimp. A really easy, dynamic email marketing platform. Your opt-in subscribers will be able to easily connect to social networking pages in order to share your email marketing campaigns. You’ll also be able to use social networking in conjunction with your email marketing. In one click, you’ll be able to send out an email campaign and update your social networks, such as Facebook, Twitter, Tumblr and Delicious, with your latest information. You can also see who has tweeted about or liked your business.

SurveyMonkey. I use this one a lot in my own projects. If you have questions about your products or services and you need immediate feedback, SurveyMonkey is THE best web-based survey solution.

SEOmoz. Anything SEO oriented, use this site. Analytics for all your in-bound marketing. There are a lot of free tools and paid ones as well. I use this site and tools daily for years. This site is an incredible value-add to your digital marketing efforts! Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.

Wistia. Is video marketing part of your digital marketing strategy? If so, you may want to think about professional video hosting from a company like Wistia. Video is a great way to communicate with your subscribers, prospects and customers. Wistia provides your business with a ton of great tools that you can use to measure your video’s engagement as well as make your videos more interactive. Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales. Essentially, Wistia is ideal for “on-site” videos.

Pardot (Salesforce). Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals. Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses (or B2B), Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together.

A/B Website Testing in 2022

You have two versions of a website landing page (A & B) and you want to test each one to determine which is the best and produce the most conversions. A/B testing (also known as split testing) can also tests different elements like logos, colors, call to actions (buy now!), placement, headline, layout of website, images, amount of text on pages, etc.

Think of A/B testing (or split testing) as a methodology that enables marketers to compare a variety of test samples against a baseline control sample (the existing element) to identify and measure which element is most effective in achieving desired outcomes. A/B testing begins with a core baseline (A) and a variation (B) or alternative version. A & B are tested simultaneously to measure which version is more successful.

After you decided what to test, grab a good tool for the project. Google Analytics has a A/B testing feature called Content Experiments (Google Optimize). You can access Content Experiments (Optimize) by logging into your Google Analytics account, opening the profile you want to run an experiment in and click the Standard Reporting tab. In the left menu click Content, then Experiments, then start experimenting.

Other great A/B testing tools include Optimizely, VWO, and Convert Experiences.

Tips: When doing website A/B testing, never ever wait to test the variation until after you’ve tested the control. Always test both versions simultaneously. Don’t let your gut feeling overrule test results. The winners in A/B tests are often surprising or unintuitive. Know how long to run a test before giving up. Giving up too early can cost you because you may have gotten meaningful results had you waited a little longer. Make your A/B test consistent across the whole website. If you are testing a sign-up button that appears in multiple locations, then a visitor should see the same variation everywhere. Do many A/B tests! An A/B test can have only three outcomes: no result, a negative result or a positive result. The key to optimizing conversion rates is to do a ton of A/B tests, so that all positive results add up to a huge boost in traffic and conversions.

Both A/B are extremely valuable for your business. A/B Testing makes one thing crystal clear to marketers – you don’t know what works with your end-user until you test.

Pinterest Business Tips for Success in 2022

Publish high resolution photos of your product. The ideal image dimension is 736 pixels wide. Pinterest will display your image at it’s maximum size up to 736 pixels wide. As long as its 736 pixels wide, Pinterest will adjust the dimensions. Also, highlight customers using your product. Ask them to submit pictures. Acknowledge them and give them a discount coupon for this content.
Make sure your website is set up to be shared socially on Pinterest. Make the social sharing buttons on your content pages easy to find and use.
Repinning. Repinning isn’t like “retweeting” on Twitter. You’ll want to be sure to update the caption on a repinned pin to make it your own.
Make sure you “verify” your website by Pinterest! Show pinners you’re a trustworthy source. Directions and steps here.
Connect your Instagram, YouTube, and/or Etsy accounts. Doing so ensures pins from these sites will be attributed to your business. Plus, you’ll also be able to track related analytics.
Optimize for Pinterest SEO. Just like any search engine, keywords are the basis for content discovery on Pinterest.
Target the right Pinners with ads. Drill down and target your product audience.
Develop a powerful content. High-resolution images, infographics, creative sticky content.

Pinterest the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. Think of creative ways to feature your products and services in tutorials or other content, and it will work much better than simply pinning your latest advertisement.

Financial Advisors: 6 critical metrics to measure business blog performance in 2022 (updated)

Measure Visitors. Traffic measures the number of people who visit your blog.
Measure Leads. Measuring “leads” can be as easy as a vistor filling out a contact form. Set up a goal in Google Analytics. Goals in Google Analytics measure actions you want visitors to take after reading one of your blog posts. That might be signing up for your newsletter, or filling out a content form. Looking at how many people subscribe to your blog or newsletter provides a solid indicator of the quality of your content.
Measure Social Media Shares, retweets, likes or clicks. Social media can be a key driver of short-term traffic. Keeping an eye on your social analytics can help you understand spikes in your shares and the impact of your shared blog content on your overall engagement rate.
Average length of stay. The average length of stay on the blog post’s web page is a metric that gives you an indication of how compelling your blogging is to the reader.
Page views per visit. Page views per visit is a metric that quantifies your success at encouraging multiple interactions.
Inbound links. You need to get well respected, “authoritative” domains linking to your content. More inbound links occur when another website links back to your site. Inbound links is an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).

What is your Brand’s Story? Are You Prepared to Capitalize on it?

The best way to get into the press is by having an amazing brand story. Once you figure out your Brand’s story, its time to dial-in the digital marketing aspect. Time to get some media attention. Start building relationships (example: Twitter) with Journalists before you need them. Distribute Press Releases. Create a website Resource Center for media. Write guest articles. Make Podcast appearances.

Now its time to capitalize on it! The next biggest thing you need to figure out is where your readers & visitors are going to go after hearing about your company (brand) product or services. The target should be company website or specific landing page. The focus should be on a conversion strategy and website funnel design. Ideally, this should be figured out and created BEFORE seeking media coverage. Once everything is in place and the website conversions play out out, its manifest destiny.

Digital PR Tips for 2021

A short, brief list of digital PR tips & essentials. The target of Digital PR is to get high-quality backlinks from online publications and websites. You need to target the websites, podcasts, and social media accounts being browsed & loved by your target audience.

PR blog posts and press releases views happen mostly on Mondays and Wednesdays. First thing in morning.
Tuesdays are a bad day to issue a PR or a good story on your company’s blog…people tend to work and stay focus on Tuesdays.
Fridays are bad. Fridays see very little traffic to content. Everyone is out to lunch on Fridays or gets in late to work.
If you do send out a press release (wire), post it on your company blog as well = more traction.
Ideal blog post length is between 1,000-2,000 words.
Make your PR or story post link-worthy. Do not forget a great image (hi-res) or visual to your digital content like an Infographic. Add keyword themes associated with the brand, product or service.
All Press Releases and PR campaign’s must contain complementary digital assets in order to get links. Links are symptomatic of good PR. Your SEO team should be helping your PR team optimize the links in all of their earned media coverage. SEO can help with PR keyword links that will rank high on a Google Search Engine Results Page (SERP).
Twitter is a perfect PR distribution platform. Use Twitter for media relations. Busy reporters & reviewers do not answer their phones and receive countless e-mails, but they do pay attention to Twitter! Twitter is a great way to link a press release or a quality company blog post. It adds traction and traffic (value-add). Twitter can also be used to Pitch. Before any pitch has been made on Twitter to @journalist follow them for a few months. Get to know them. If you like what they are doing and reporting, retweet them or give them props! Share their stuff and links to their articles. If @journalist needs info or asks for help, reach out immediately and make it your priority. Help them out, and they will help you out. It goes both ways. Let the reporter know you’ve been driving traffic to their story. Keep the pitch respectful and short. Example: @journalist Do you accept story pitches? @journalist I just sent you an email, take a look when you get a chance. Its a good fit for your outlet.
Facebook. Yes, @journalist use Facebook as well. @journalist will use Facebook on their own or through their publication page. Share their stories + interact with their readers. Interact with them and become visible by liking and commenting on their posts. Establish a professional relationship.
Build a journalist / reporter list for your niche. Need to build a good list of Press for your particular product or service? Start with research. A good shortcut is to use JustReachOut. JustReachOut is a website dedicated to finding reporters who have written about your particular product or service. Just add your company’s product category in the search box, and the engine will bring up reporters interested and have written about your industry. Connect with them and reach out.

Lastly, monitor your news and social coverage by analyzing website referral traffic (Google Analytics). Figure out what works, and what doesn’t. Social proof for brands is now about data and metrics. Digital PR has become an inseparable part of the digital marketing strategy. Takeaways from this quick tips bog post will help improve your next Press Release (PR) strategy!

Can Your Website Monetize in 2022?

You can monetize your website in several ways. You can place ads, write sponsored content and get backlinks to your blog or website for paid articles.

If your interested in monetizing your website, do the math first.

What’s the revenue per visit? (RPM)
What’s the cost of getting a visit?
Is there a viral co-efficient?
What’s the cost of a visitor?
Are there members/users?
What’s the permission base and how is it changing?

Ways to monetize a website include “Affiliate” marketing, Selling Ad Space, Google AdSense, Online webinars or online video courses, sell digital products, create a membership-based or subscription website. To give you some benchmarks, a site that gets 1,000 ad clicks daily would earn about $450 per month. On the other hand, a site that uses affiliate marketing and has memberships/subscriptions can earn several thousand per month.