blog – Online Marketing Juice

If you’re an Etsy seller, you know how important it is to stand out and attract more customers. Your unique style and products deserve to be seen and appreciated.

But how do you reach more people and showcase your brand online? One way is to add a blog to your website.

A blog can help you:

1. Showcase your products and tell the stories behind them
2. Share your passion, inspiration, and expertise
3. Connect with your audience and build trust and loyalty
4. Improve your SEO and drive more traffic to your Etsy store

But writing a blog can also be daunting. You need to develop engaging topics, catchy headlines, and compelling content. You need to update it regularly and keep it relevant. You need to balance quality and quantity.

That’s why I’m here to help.

I’m a professional content writer who specializes in arts and crafts topics. I have a passion for handmade products and a knack for creating captivating blog posts that hook the reader.

I’m working on a pack of 30-40 blog posts perfect for Etsy sellers’ websites. They cover a variety of topics related to arts and crafts, such as:

1. How to choose the best materials for your projects
2. How to price your products for profit
3. How to take stunning photos of your products
4. How to market your products on social media
5. How to deal with customer feedback and complaints
6. And much more!

These blog posts showcase your unique style and products while providing valuable information and tips for your audience. They are also optimized for SEO, so they can help you rank higher on Google and drive more traffic to your website and Etsy store/shop.

These blog posts will be ready late next week, and I’m offering them for a minimal fee. Depending on your preference, they will be delivered in WORD or PDF format (or both). You can use them as they are or tweak them to suit your brand voice and personality.

If you’re interested, Contact me here or DM me on Twitter, and I’ll send you one complimentary blog post as a sample. You can see the quality of my writing and how it can benefit your website and business.

Don’t miss this opportunity to increase your online presence with a blog that attracts and converts. Contact me today, and let’s get started!

Boost Your Brand with Effective Blogger Relations: How One Company’s Strategy Resulted in 35% Surge in Sales and Tripled Website Traffic

Discover the Power of Blogger Relations with this Real-Life Success Story!

Learn how a simple outreach to a popular blogger resulted in a glowing review, thousands of comments, and a viral effect that boosted product sales and website traffic. Find out how you can leverage the influence of bloggers to get nearly free publicity, valuable feedback, and higher ROI on your marketing efforts. Read on for the details and actionable tips.

Here’s a real-life example of a successful blogger outreach program: A friend’s company found a popular blogger who had spoken highly of the company’s product + brand. Just prior to launching a new product, the company sent the blogger a free sample, inviting him to review it with “no strings attached.” Long story short, after a back-and-forth conversation with the blogger during his review, he (the blogger) wrote a favorable review that generated a flood of comments. The company got nearly free publicity and feedback for a future version of the reviewed product. This blogger is trendy on a viral blog with thousands of followers as well as content that is syndicated. Product sales surged 35% right after the article/review was written. The traffic to the company’s website from the blog tripled (as tracked by google analytics data).

This successful blogger outreach strategy is just one example of how you can harness the power of bloggers to amplify your message and grow your business. By identifying influential bloggers in your niche, engaging with them authentically, and providing them with valuable content or samples, you can build strong relationships that benefit both parties. Not only can you get valuable exposure, social proof, and SEO benefits from blogger reviews and mentions, but you can also tap into their loyal followers and build your own community of brand advocates.

How Sticky Inbound Marketing Blog Post Content Can Boost Social Media Metrics

Do you ever wonder why some companies can craft content that drives a huge surge in visitor traffic on social media? Applying sticky inbound marketing principles can help your business ascend beyond average levels of interaction and jumpstart sustained engagement with potential customers. By combining creative strategies with powerful insights, businesses can capture users’ attention and increase relevant metrics like likes, shares, retweets, comments and so much more! In this blog post we will look into how utilizing the power of sticky inbound marketing blog content can provide your company a major boost to its social media presence.

What is Sticky Inbound Marketing Blog Content and How Does it Generate Social Media Traffic

Sticky inbound marketing blog content refers to the creation of highly engaging, informative, and share-worthy articles that entice readers to spend a considerable amount of time on a website and share them with their social networks. In this digital age, competition for consumer attention is fiercer than ever, and that’s why businesses must focus on designing blog content that “sticks” to the audience like glue. This way, not only will readers be more likely to return, but they’ll also amplify the content’s reach by sharing it with their followers on various social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. By targeting the audience’s pain points, connecting with their emotions, and consistently delivering value through well-researched and insightful articles, sticky inbound marketing blog content becomes a powerful tool for driving social media traffic, increasing brand exposure, and ultimately, converting visitors into loyal customers.

Creating Engaging sticky quality Content for On-Page SEO Optimization

Crafting engaging, sticky-quality content is the cornerstone of any successful on-page SEO optimization strategy. It is through this content that users are captivated, maintaining their attention and encouraging them to explore the rest of your website. But striking that perfect balance of information, presentation, and entertainment can be challenging. To create content that truly resonates with your target audience, you must venture beyond mere keyword insertion and dive deep into the realms of technical SEO, user intent, and multimedia integration. This kind of attention to detail not only embellishes your website’s organic visibility but also fosters credibility among prospective visitors. Strive for that harmonious blend of data-driven precision and creative expression in your content and watch as your on-page SEO optimization yields tangible results, catapulting your website to new heights of desirability and influence.

Ways to Leverage Social Networks to Increase Website Visitor Traffic

In today’s digital era, it is essential to harness the power of social networks to maximize website visitor traffic. Utilizing these online platforms effectively can lead to significant growth in online visibility, brand awareness, and ultimately increased website traffic. To achieve this, it is vital to create shareable, engaging content as well as strategically planned posts that resonate with your target audience. Moreover, participating in niche communities allows for meaningful interaction with potential visitors, while collabоrating with influencers can expand your reach and enhance your credibility. Additionally, keep track of insightful data and analytics to optimize your social media strategies and continually refine your approach. By leveraging social networks and employing these techniques, you can tap into the vast potential of these platforms and exponentially boost your website traffic.

Tips for Crafting Shareable sticky Headlines and Copywriting

In today’s fast-paced digital landscape, crafting shareable, sticky headlines and employing an effective copywriting tone of voice have become vital elements in any successful content strategy. To create a headline that captures the audience’s attention and triggers an urge to click, consider using unique and compelling language that steers clear of clichés and overused phrases. Be concise yet intriguing, with a touch of curiosity to leave readers longing for more information. Additionally, the copywriting tone of voice plays a crucial role in enabling the content to resonate with readers on an emotional level, shaping their overall perception of it. Adopt a tone that reflects your brand’s personality and caters to your target audience’s preferences, while maintaining authenticity and consistency throughout your content. By prioritizing these aspects of headline creation and copywriting, content creators can confidently enhance their content’s shareability and engagement potential in today’s competitive online environment.

Realistic Ways to technically Measure the Impact of Your Content such as likes, website traffic, shares, retweets

In today’s digital landscape, accurately gauging the impact of your content is vital for optimizing its reach and effectiveness. Various technical indicators facilitate the measurement of your content’s performance. For instance, social media platforms offer valuable metrics like “likes,” “shares,” and “retweets” to evaluate audience engagement and how widely your message is being disseminated. Moreover, analyzing website traffic helps you understand the number of users visiting your site and the specific pages receiving the most attention, allowing you to adjust your content strategy accordingly. By leveraging these quantitative metrics alongside other qualitative feedback from your target audience, you can efficiently identify the strengths and weaknesses of your content and continuously improve its overall impact.

Strategies for Consistently Growing and creating high-quality content on your website to share with Your Audience on Social Media Platforms

In today’s digital age, consistently growing and creating high-quality content for your website is crucial to maintain a strong presence on social media platforms, and effectively engaging with your target audience. Among various strategies, consistency is key – ensure that you regularly update your website with fresh and innovative content. Focusing on packaging information in visually appealing, easily digestible formats – such as infographics or short videos – can significantly boost your content’s shareability. Moreover, engaging with trending topics and incorporating them into your content can help you tap into a larger audience, while still maintaining relevance to your niche. Additionally, adopting a data-driven approach by closely monitoring your audience’s interactions with your content and analyzing their preferences will allow you to tailor your content strategy, ensuring that you deliver content that resonates with your audience. Ultimately, meticulously planning your content calendar, while being responsive to audience feedback and analytics, is fundamental to growing your website and solidifying your brand on social media platforms.

Crafting proactive and engaging inbound marketing content with SEO optimization, shareable headlines, and copywriting, plus utilizing the right social networks are all ways that can help you increase your website’s overall traffic engagement. Sharpening up your social media analytics is also a great way to measure the impact of your sticky content and track organic search engine optimization. But this art mustn’t remain stagnant, it needs to be consistently updated with quality content both on-page and off-page for sustainable growth, as well as for keeping in touch with your audience across numerous social media platforms. So if you’re ready to captivate new customers and increase popular metrics such as likes, website traffic, shares, and retweets from potential target audiences – get cracking! Ready to boost your social media metrics and drive more traffic to your website? Find out how sticky inbound marketing blog posts can help you achieve those goals today!

White Space in Content Design: The Secret Weapon You’re Not Using

As a digital content creator, you want to ensure that the design of your website or blog post includes an effective balance of text and eye-catching graphical elements. However, one often overlooked aspect of this is white space — the intentional lack of clutter. White space has been proven to make the content design more organized and easily scannable for viewers’ eyes – which affects their user experience positively.

Content design is key for preparing pages that readers can quickly scan; therefore, incorporating white space into each page design helps create a pleasant user experience for readers. By using white space evenly throughout your content designs, you not only guarantee an easy-to-read format but also can attract visitors through well-crafted layouts. It’s extremely important to use white space effectively in your content designs to increase reader engagement!

Creating Content that Converts: The Secret Formula for Writing Beauty & Fashion Content that Sells like Crazy

Write Beauty & Fashion Content that Makes Your Readers Fall in Love with Your Products

In the Beauty & Fashion product business, it’s all about creating content that sells. Whether you’re selling skincare, makeup, jackets, clothes or hair care products, customers need to be engaged and convinced of their value. Content is the foundation of our digital presence in the beauty and fashion industry. It is the gold we craft into luxurious experiences for our audience, and the diamond we showcase through our loyalty programs and exclusive offers.

You need to create compelling content that speaks to your audience, but if you don’t have the right formula for success, then your efforts will be in vain. That’s why it’s important to know the secret formula (structure) for writing amazing content that sells like crazy.

The Benefits of Quality Content

Quality content should be at the heart of any successful product business. Not only does it engage and inspire potential customers, but it also helps to build trust and credibility with them. Quality content can help people make an informed decision on whether they should buy a certain product. When done right, quality content can help drive sales by providing helpful information and easing doubts and hesitations about a product’s usability and worthiness.

The Secret Ingredient for Successful Beauty & Fashion Content: Storytelling & Images

Storytelling with a mixture of hi-res images is key when it comes to creating content that converts in the Beauty & Fashion industry. Everyone loves a good story—especially one with relatable characters who are going through similar experiences as the reader. By telling stories about real people (or even imaginary ones), you can create an emotional connection with readers who may feel like they are experiencing something along with your characters. This kind of storytelling mixed with product images will invoke feelings of envy, desire or nostalgia in your readers and make them more likely to purchase your products.

How To Create Compelling Content That Converts

Once you understand the power of storytelling, you can create compelling content that converts in no time! Here are a few tips to get started:

Make sure your stories are clear and concise – avoid unnecessary jargon or long-winded explanations; keep things simple, direct, and easy-to-understand. Include personal stories, testimonials, reviews, and tutorials to show your credibility and authenticity.
Focus on how your products can meet customer needs – use customer feedback or real-life experiences to craft stories around how your products performed or have helped others just like them.
Use visuals (product images) whenever possible – visuals add another layer to storytelling; use illustrations and images whenever possible.
Use catchy headlines, subheadings, bullet points to make your content easy to read and scan.
Add a CTA (call-to-action) at the end of your post to encourage your readers to take action or buy your products. Think adding a “redirect flow” which will guide visitor into a shopping cart.

3 Beauty & Fashion Websites (blogs) that Exemplify Compelling Quality Content

Fashion Jackson. Fashion Jackson is a website and a blog by Amy Jackson, a Nashville-based fashion blogger. This Fashion Jackson blog post illustrates the “10 most loved products in January” with links embedded in post that redirect to a website “shopping cart” for a further deep dive into an individual “sticky” content product review. It’s a content mixture of real-life use of the products with crisp hi-res images. The website is designed in a minimalist and elegant style, with a white background, black fonts, and subtle pink accents. The website is super easy to navigate, easy on the eyes, and user-friendly!
the detox market. The detox market is a green beauty retailer that curates natural and organic products for skin care, makeup, hair care, body care, wellness, and lifestyle. They also have a blog section where they share good content such as tips, tutorials, interviews, and stories about clean beauty. Big beautiful cosmetic images that link to “The Edit” individual posts “detox notes” which include real-life use of the products and compelling features/benefits with a “SHOP NOW” CTA (call-to-action) that re-directs into a shopping cart. The website has an amazing content funnel that smoothly guides you to the check out.
Beauty Bay: Beauty Bay is an online beauty destination that sells over 7,000 products from over 200 brands across makeup skin care hair care tools and accessories. They also have an editorial (blog) section where they share trends news reviews and quizzes about all thing’s beauty. This blog banner is a bright bold color! Perfect to really stand out. Click on an individual post like “39 TIKTOK APPROVED BEAUTY PRODUCTS” and you can see they really “lean” into big close-up images of each individual product. Under each product lies a witty description with either a feature or benefit and adds a link to another deeper specific post (pro tip, more product reviews) with a “Haul it now” CTA (call-to-action) that redirects to a shopping cart. Very well designed and content is witty and pulls you in (not overtly wordy).

Creating compelling content doesn’t have to be difficult–all you need is the right formula for success! Understanding the power of storytelling is key when it comes to engaging potential customers in the Beauty and Fashion industry; by telling relatable stories about real (or even imaginary) people, you can evoke emotions from readers which makes them more likely to purchase from you. Additionally, focus on how your products meet customer needs (features/benefits) using feedback from existing customers, a s as well as using visuals such as illustrations or images whenever possible. With these tips in mind, you’ll be able to write effective Beauty & Fashion content that converts in no time!

Side note: Since publishing this post, I have received many requests for a follow-up article that covers on-page keyword optimization for website content and website performance solutions. This includes information on how to set up an AWS instance using EC2 or S3. Additionally, for smaller boutiques that host their beauty or fashion WordPress websites on Amazon Lightsail, I will provide guidance on how to get started. This is a more technical conversation I will cover once i get the time and bandwidth (which is lacking now that I brought on a few more client work).

Step into the World of Blogging and Skyrocket Your Business Success: How to Quickly and Easily Setup and Create a Business Blog with WordPress!

Starting a business blog can be a great way to showcase your expertise, connect with potential customers, and establish your brand as an industry leader. If you’re looking to create a business blog using WordPress, the good news is that it’s relatively simple to set up and get started. Here’s a step-by-step guide to help you get your business blog up and running:

Choose a domain name and hosting provider: The first step in setting up a business blog is to choose a domain name, which is essentially the web address for your blog (e.g., www.yourbusiness.com). You’ll also need to choose a hosting provider, which is a company that will store your blog’s files and makes them accessible to visitors. There are many options for hosting providers, and it’s important to do your research and choose one that offers the features and support you need.
Install WordPress: Once you’ve chosen a domain name and hosting provider, the next step is to install WordPress. This is a free, open-source content management system (CMS) that makes it easy to create and manage a blog or website. Most hosting providers offer one-click WordPress installation, so it’s usually a simple process.
Choose a theme: WordPress comes with a variety of pre-designed themes that you can use to customize the look and feel of your blog. You can choose a theme that matches your business’s branding, or you can customize the colors, fonts, and other design elements to suit your needs.
Add content: Now that you’ve got the basic framework for your business blog set up, it’s time to start adding content. You can create blog posts, pages, and other types of content using the WordPress editor. You can also add media like images and videos to enhance your blog’s visual appeal.
Promote your blog: Once you’ve got a few posts up and running, it’s important to start promoting your blog to attract visitors. You can do this through social media, email marketing, and other tactics. It’s also a good idea to optimize your blog for search engines by using relevant keywords and tags, and by linking to other reputable websites.

Blog Setup

Setting up and creating a business blog using WordPress is a straightforward process that can help you establish your brand, reach new customers or services like Financial Advisors for example, and showcase your expertise. With a little bit of planning and effort, you can have a professional-looking business blog up and running in no time.

Small Business (SMB) – Why Blog?

Blogging helps bring customers, and potential clients onto your company website. Blog posts can also help visitors to specific landing pages (A landing page is a page on your site that is designed to convert visitors into leads). This additional and internal linking traffic will help brand awareness, increase sales & leads, and Google rankings.

Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.

How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot). For a specific industry like financial advisors, blogs are a great way to market your Company’s compliant content. Content shows up in Google Search and helps drive visitors back to your website.

Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.

How Blogs Play a Role in Promoting Your Service or Products

I woke up this morning thinking about my blog and how important blogs play a role in the “PR”. I have friends and colleagues that “think” blogs are a waste of time (offer little or no value). Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.

Blogging also helps bring customers and relationships back to your company site and also helps point them to specific landing pages. This additional and internal linking traffic will help brand awareness, sales & leads, and Google rankings.

You can also post Advisor compliant blog content across social media platforms that will also drive prospective clients (visitors) back to the website and fill out a “contact form” that will turn into a quality lead.

Need blog traffic? Just write good compelling content. It’s that easy. Content Marketing goals really depends on your overall business challenges. If your website has lack of visitors, then Content creation should center around getting website visitor traffic (“clicks” and “time on site”). If your product lacks branding or “awareness,” content marketing should center creating high-quality content that speaks to your target audience’s pain points will position you and your company as a helpful, knowledgeable subject matter expert. Other goals we can drill down to include: Revenue, Lead Generation, Trust, SEO, Target Audience, Returning Visitors, Customer loyalty, Website Bounce Rate…the list can go on and on depending on what stage your business or service is currently at.

Other techniques to get your blog up and pumping traffic include: Links to other blogs, Link Building, buy PPC ads that link to company blog, submit blog sitemaps, post blog content on social media platforms, or write guest articles for popular websites which allows you to tap their brand equity, user trust, and traffic stream back to website. So many ways.

Financial Advisors: 6 critical metrics to measure business blog performance in 2022 (updated)

Measure Visitors. Traffic measures the number of people who visit your blog.
Measure Leads. Measuring “leads” can be as easy as a vistor filling out a contact form. Set up a goal in Google Analytics. Goals in Google Analytics measure actions you want visitors to take after reading one of your blog posts. That might be signing up for your newsletter, or filling out a content form. Looking at how many people subscribe to your blog or newsletter provides a solid indicator of the quality of your content.
Measure Social Media Shares, retweets, likes or clicks. Social media can be a key driver of short-term traffic. Keeping an eye on your social analytics can help you understand spikes in your shares and the impact of your shared blog content on your overall engagement rate.
Average length of stay. The average length of stay on the blog post’s web page is a metric that gives you an indication of how compelling your blogging is to the reader.
Page views per visit. Page views per visit is a metric that quantifies your success at encouraging multiple interactions.
Inbound links. You need to get well respected, “authoritative” domains linking to your content. More inbound links occur when another website links back to your site. Inbound links is an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).

Drive Website Traffic Home with Content

My best advice for new website owners: Just write!

It doesn’t matter how much content. Long form or short micro form (1-3 quick sentences and a great image to go along with the article). Complete your thought process before publishing. Don’t over stuff it with keywords and spam. Just write good, quality, sticky content. Write ideas down on paper & pad when creativity and new ideas hit you. You can always go back to the content you wrote down on paper and flesh them out when creating a blog post.

Content is king, especially when first starting out. Don’t get overwhelmed by all the SEO tricks and page optimization guidelines. Fresh content increases search engine rankings (SERPs) and traffic as well as getting quality links from other sites. If there’s not enough relevant content for your brand or business, it pretty much defeats the purpose of having a website in the first place.

Write the content first, grab a solid image that will go around the content theme. Once its up in “draft” mode and completed, pick the SEO low hanging fruit and edit:

- Add a few keywords that sum up your article theme and target audience. Don’t spam keywords.
- Make sure your images are catchy, contextual, and load fast.
- Add basic Meta tags like Title Tag, and Meta Description Tag. You can go back and add more fine tune the other type of tags such as Meta Keywords Attribute, rel=”canonical” Link Tag, etc., when you get time.

The basic purpose is to create content and try to post at least 2-3 times per week. Keep iterating. Keep in mind that as you build this habit, the more easier it becomes as well as the quality of the article post. Once a new article post is published, make sure to “share” on on social media platforms like Twitter, Facebook, and LinkedIn.