Digital Marketing tools are constantly evolving and changing. They deliver benefits to any organization willing to build up a digital marketing team. Benefits include enhanced credibility, fast and easy access, increases customer relationships, feedback and reviews are easily tracked, cost effective, and can reach an enormous mass of people in a short amount of time. The below is a short list of digital tools in a ever changing digital marketing environment.
Google Analytics. Enough said on this one. Fundamentals of working with report data to advanced segmentation and analytics intelligence. Key for measuring and tweaking your marketing campaigns. Google keeps adding more and more functionality each year.
Google Keyword tool. You can extract valuable data about the demand and competition level of keywords you wish to target organically. The tool will also suggest similar keywords to the one in your query to give you alternative, relevant options for your keyword targeting. The Google Keyword Tool can come in handy whether you’re building your very first keyword list or looking to expand and/or switch directions in your keyword and content strategies.
SEO Doctor and/or ToolbarBrowser. This is a great Firefox extension. Toolbar pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape. Google PageRank, Links to Domain, Page links, Directory links, Site age, Monthly uniques, Est Traffic Value, and much much more. Great for competitive analysis.
Salesforce Radian6. A powerful tool that lets you monitor specific keywords and phrases that are dominating conversations across the social media sphere. You can also use Radian6 as a sentiment evaluation to aid brand management. Its very scalable from basic to Enterprise paid packages. Very worth the cost.
Traackr. This App helps you find the most important people and content on social media. Traackr includes dynamic influencer lists, automates metrics-driven influencer mapping so you can instantly identify the right people for your projects, real-time listening, sentiment analysis, geo-targeted searches, and shows you all of your influencers’ relevant content in one place so you never miss an opportunity to reach out to them and be part of the social conversation.
TweetDeck or HootSuite. Free tool lets you simultaneously manage all your social media accounts from a single interface. Although it excels with Twitter, you can also effectively manage your Facebook, LinkedIn, or Foursquare profiles.
Wildfire. Another go-to service / tool that will help grow , engage and monetize your social audience. A great paid service for running your social campaigns.
MailChimp. A really easy, dynamic email marketing platform. Your opt-in subscribers will be able to easily connect to social networking pages in order to share your email marketing campaigns. You’ll also be able to use social networking in conjunction with your email marketing. In one click, you’ll be able to send out an email campaign and update your social networks, such as Facebook, Twitter, Tumblr and Delicious, with your latest information. You can also see who has tweeted about or liked your business.
SurveyMonkey. I use this one a lot in my own projects. If you have questions about your products or services and you need immediate feedback, SurveyMonkey is THE best web-based survey solution.
SEOmoz. Anything SEO oriented, use this site. Analytics for all your in-bound marketing. There are a lot of free tools and paid ones as well. I use this site and tools daily for years. This site is an incredible value-add to your digital marketing efforts!
Wistia. Is video marketing part of your digital marketing strategy? If so, you may want to think about professional video hosting from a company like Wistia. Video is a great way to communicate with your subscribers, prospects and customers. Wistia provides your business with a ton of great tools that you can use to measure your video’s engagement as well as make your videos more interactive.
Pardot. Marketing Automation. Pardot allows you to provide your sales team with the tools they need, send automatic response emails to prospects interacting with your brand, measure campaign ROI, communicate relevant information to prospects, help you figure out which online efforts are working the best.