Content Creation Success is Measured Many Ways…

  • Spike in (unique) visitor traffic and page views on a specific content post.
  • The number of Shares, Likes, Pins, ReTweets on Social Media.
  • Media mentions and stories covering your business or firm.
  • Website ranking (SERPs) increase.
  • Time on page (Content). If you’re seeing higher time on page stats, they are […] engaging with your content.
  • Bounce rates. If the success of your site depends on users viewing more than one page (content), a high bounce rate is bad.
  • Conversions. Actual product sales or new clients (example: Financial Services).
  • Geography. Find out where your website visitors are coming from and how many. This helps content marketers optimize for the geographical locations (or geos) that are most important to their business.
  • How are the visitors reading your content? Mobile, Desktop, Tablet data can help (understand) trends and how to optimize your website design.

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is very important!

Best Google Chrome Extensions for Productivity, Experience and Security (updated)

Picture of a internet browser

Here are latest 11 Google Chrome extensions boosting your productivity, experience and security.

  1. iCloud Passwords. iCloud Passwords allows you to use the same strong Safari passwords you create on your Apple device, with Chrome on Windows.
  2. LastPass: Free Password Manager. An award-winning password manager, saves your passwords and gives you secure access from every computer and mobile device.
  3. Save to Pocket. Pocket’s Chrome extension is the easiest, fastest way to capture articles, videos, and anything else you find on the web.
  4. HTTPS Everywhere. Encrypt the Web! Automatically use HTTPS security on many sites.
  5. Adblock Plus. A free extension that allows you to customize and control your web experience. Block annoying ads, disable tracking, block sites known to spread malware and lots more.
  6. Privacy Badger. A browser add-on that stops advertisers and other third-party trackers from secretly tracking where you go and what pages you look at on the web.
  7. Print Friendly & PDF. Print Friendly and PDF any Webpage. Print Friendly removes ads, navigation and junk before your print. Pages are optimized for the ultimate print reading experience.
  8. Pablo. Pablo is the simplest way to create beautiful images that fit every social network perfectly.
  9. Google Translate. View translations easily as you browse the web. By the Google Translate team. Highlight or right-click on a section of text and click on Translate icon next to it to translate it to your language. Or, to translate the entire page you’re visiting, click the translate icon on the browser toolbar.
  10. Save to Pocket. Save to Pocket allows you to save articles, Web pages, images and videos for your reading or viewing pleasure. Then it syncs everything across numerous devices, such as your smartphone or tablet.
  11. Boomerang for Gmail. The ultimate email productivity tool. Send later, track responses, and use AI to write better emails.
  12. Todoist. A great useful task manager that helps you keep track of your projects, manage tasks and organize them, all direct from your Chrome browser.
  13. Evernote Web Clipper. Clip interesting web pages, recipes, boarding passes, highlight the most interesting information, take screenshots, and make annotations.
  14. Fair AdBlocker. Blocks a wide range of Ads, malware, and trackers. A solid block adware extension.
  15. Click and Clean. Click and Clean removes all up to your browsing history, cookies, history of downloads, cache, open windows, etc., in one click.

Content Creation Success Metrics

Besides driving traffic to your website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name.

Content Strategy Answers the Question ‘Why’ You’re Publishing Content. Establishing content creation success metrics (KPIs) can determine how your marketing is performing as well as RIO. Below is a list of good basic success metrics for your content creation strategy:

  • Spike in visitor traffic and page views on a specific content post.
  • The number of Shares, Likes, Pins, ReTweets on Social Media.
  • Media mentions and stories covering your business or firm.
  • Website ranking (SERPs) increase.
  • Conversions. Actual product sales or new clients (example: Financial Services).

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

The use of Social Media in Financial Services organizations is not an option anymore

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The use of Social Media in financial services organizations is no longer an option. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. Social Media offers an easy and low-commitment way for potential customers (or clients) to express interest in your business and your products.

-Online Marketing Juice

Never Cold Pitch on Social Media Platforms

It comes off as desperate and will be ignored. If there is a conversation trending within your industry and potential customers, join in to offer meaningful commentary and interact with these potential buyers. Listening for these opportunities and finding out the pain points your potential customers are having will give sales people a feel for the conversation and allow them to add value.

Social media is “networking” more than it is “advertising”. The goal is to get them to call you (or vice versa), have an open mind about your product or service, and then make your sales pitch.

Pinterest Marketing – Keep It Simple

The ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic “shareable” strategy should be in place to be able to achieve that goal. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy.

Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That’s a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks.

Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

-Online Marketing Juice

Small Business (SMB) – Why Blog?

Blogging helps bring customers, and potential clients onto your company website. Blog posts can also help visitors to specific landing pages (A landing page is a page on your site that is designed to convert visitors into leads). This additional and internal linking traffic will help brand awareness, increase sales & leads, and Google rankings.

Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.

How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot). For a specific industry like financial advisors, blogs are a great way to market your Company’s compliant content. Content shows up in Google Search and helps drive visitors back to your website.

Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.

Adding a social media presence to your SEO & website traffic strategy is crucial. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals (levers) you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable.

-Online Marketing Juice