Here’s how you can integrate Pexels and Pixabay libraries inside Canva’s editor:
1. Go over to the Canva Editor and click on the ‘More’ option (or the Apps option) from the left sidebar.
2. Under Integrations (or “Discover content from”), choose Pexels or Pixabay library and search for your favorite stock images!
By integrating these libraries into Canva’s editor, you can get access to a better photo collection and a large variety of stock images.
As a digital content creator, you want to ensure that the design of your website or blog post includes an effective balance of text and eye-catching graphical elements. However, one often overlooked aspect of this is white space — the intentional lack of clutter. White space has been proven to make the content design more organized and easily scannable for viewers’ eyes – which affects their user experience positively.
Content design is key for preparing pages that readers can quickly scan; therefore, incorporating white space into each page design helps create a pleasant user experience for readers. By using white space evenly throughout your content designs, you not only guarantee an easy-to-read format but also can attract visitors through well-crafted layouts. It’s extremely important to use white space effectively in your content designs to increase reader engagement!
Bounce rate is a crucial metric that every website owner should track and understand. In simple terms, bounce rate is the percentage of visitors who leave a website after viewing just one page. This metric provides valuable insights into the user experience and the effectiveness of a website in engaging and retaining visitors.
An average bounce rate for websites is around 40-60%, with a rate lower than 40% considered low and a rate higher than 60% considered high. However, it's important to note that the average bounce rate varies depending on the type of website. For example, a blog might have a higher average bounce rate compared to an e-commerce website.
Low bounce rates indicate that visitors find the website useful and engaging with the content. On the other hand, high bounce rates suggest that visitors are not finding (the content) that they are looking for on the website and are quickly leaving. This could be due to a number of reasons, such as slow loading times, poor navigation (people are not finding what they’re looking for), irrelevant content, or a poorly designed user interface.
It’s important to track the bounce rate regularly and monitor changes over time. This can help identify areas of the website that need improvement, such as fixing technical issues or updating content. By reducing the bounce rate, website owners can increase the amount of time visitors spend on their site, which can lead to increased engagement, conversions, and ultimately, revenue.
Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off.
In terms of technical information, the bounce rate is typically measured by tracking the number of single-page sessions on a website. This is done by setting a cookie in the visitor’s browser and recording the time they spend on the site. If the visitor leaves the site before the cookie expires, it’s considered a bounce. The bounce rate is then calculated by dividing the number of bounced sessions by the total number of sessions.
The bounce rate metric is an important metric for measuring the success of a website. By tracking and understanding bounce rates, website owners can make informed decisions about improving the user experience and engaging visitors. A low bounce rate is a positive sign of a well-designed website effectively meeting its audience’s needs.
Don't let a high bounce rate bring down your website's success! Get the expert help you need to fine-tune your site and drive more conversions. Fill out the contact form below now for a complimentary consultation and customized recommendations to boost your website's victory. Need assistance with your website or bounce rate? This is your chance to get ahead.
RWD major challenge these days is testing your content on all Mobile browsers and provide a seamless user experience. The desktop side of RWD that will fit and scale inside a desktop browser is relatively easy as there are no more that 3-5 different types of browsers.
On the mobile side, its entirely a different story as there are 10 + mobile browsers out there in the wild (default + installed). The user might view the website appropriately in the desktop version, but when the same website is viewed through his mobile phone, it’ll look odd and janky. What you need is a “device” plan of attack. Know which device classes you intend to support before you start to code and create content.
Have both your lowest common denominator devices and your high-end device designs before you begin to code. Try to visualize a way to create both versions from one code base and Test on different mobile devices from the beginning to the end to ensure that your incremental work will display correctly in the intended devices. Its good to have a small design lab where you can set up all these mobile devices and test your content. Designing and supporting multiple mobile displays takes time and patience. Responsive Design includes the use of CSS3 Media Queries, which is supported by almost all modern browsers and it reactively determines the screen size of a device and then renders the content appropriately on the screen layout. With a set of media queries, you will be able to display different layouts on different devices.
After successfully making your website responsive, you need to perform responsive test online on multiple devices like Mobile Phones, Tablets, Laptops, Desktops to ensure the responsive web design and that content and images are adapting themselves as per the screen size in which they are being viewed on. A good plan is half of your success. This is why planning ahead every little part of your responsive website design is crucial.
Three second rule: 57 percent of online shoppers will wait three seconds or less before abandoning a site. Website page speed is crucial.
Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off.
First thing to do is ask whether mobile visitors are interacting with your website differently than desktop users? It’s important for your website to work well on mobile devices, so if you haven’t yet invested in making your website mobile-friendly, it’s time to do so
Mobile optimized websites tend up higher in search results. With the rise if modern more powerful smartphones and tablets, mobile searches make up more than half of searches on Google.com.
Responsive web design has made it possible to create sites that work across all platforms on an even play level. Mobile optimization has begun to gain credence as a potentially preferable strategy now in 2021. Instead of simply compressing and slightly rearranging the content on the screen, you design the entire experience for smaller screens. A good basic mobile optimized website should include the following:
Finally, prioritize speed. The best way to keep your page speed loading time as low as possible is by simplifying your design.
Tip: Its always a good idea to add a mobile XML sitemap and submit it to Google and Bing. Although, if the website is responsive, it’s not necessary to have the separate XML sitemaps for Mobile. I don’t think it’s not required as per Google’s guideline. When there are pages of similar content on desktop and mobile, they need to be interlinked by canonical tags so that google knows what is the alternative page for that, and automatically crawl and give equal importance to the other page which is still not there on the sitemap.
A Website Funnel is basically an action you create to attract visitors (SEO, Social Media, PPC campaigns, Email opt-in, YouTube channel) to your website and guide them to take some sort of desired action like fill out a contact form (client leads), buy a book (Amazon link), or an actual product (add to shopping cart).
At the top of the funnel comes “awareness” followed down by interest>desire>action
Creating a perfect website funnel is literally an art form. A web designer has to be super creative and know the audience. Knowledge of of the process includes creating & mapping landing pages, CTA (Call to Actions), trip wires, product pages, image optimization, keywords, blog posts, etc.
Finally, if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off. Analytics is one of the best ways to measure your site’s performance, and can identify which part of the funnel isn’t working.
Three second rule: 57 percent of online shoppers will wait three seconds or less before abandoning a site. Website page speed is crucial.
If you or an out-sourced SEO “agency” ever crawled your website for an SEO audit, the following terms will eventually come up. Get to know them and how they relate to your website. Its crucial as all of them affect SEO rankings.
Title Tag: Title tags—technically called title elements define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. Keep your titles under 55 characters, and you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.
Meta description: Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Optimal Length for Search Engines ~ Roughly 155 Characters. These short paragraphs is your opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for. Tailor the Meta description to each webpage instead of a generic description.
HTTP Status Code: HyperText Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to a web server. These three-digit codes indicate the response and status of HTTP requests.
Referrer: The HTTP referrer is an HTTP header field that identifies the address of the webpage that linked to the resource being requested. By checking the referrer, the new webpage can see where the request originated.
Link Count: High link count is good. Make sure some of the links go outside your website to other resources.
Content-Type Header: text/html; charset=UTF-8 is good! Choose UTF-8 for all content and consider converting any content in legacy encodings to UTF-8. A Unicode-based encoding such as UTF-8 can support many languages and can accommodate pages and forms in any mixture of those languages, etc.
4XX (Client Error): If you get one of these errors, the description says that this is either bad or a broken link on your page. Find the URLs that cause the error.
5XX (Server Error): This group of HTTP status codes indicates that the server is aware that it is on error or is incapable of performing the request. The server response usually includes an explanation of the error situation and if it is a temporary or permanent condition.
Title Missing or Empty: This is a no-brainer. You need to have Titles for each webpage on the website.
URLs with Duplicate Page Content: Duplicate page content is bad. Never have duplicate page content or Google will penalize!
Duplicate Page Title: Same with Duplicate Page Titles. No duplicate page titles Google will penalize.
URLs with Duplicate Title Tags: No duplicate URLs or Title Tags. Google will penalize.
Long URL: Keep them short. Never long URLs.
Overly-Dynamic URL: A URL that results from the search of a database-driven Web site or the URL of a Web site that runs a script. In contrast to static URLs, in which the contents of the Web page do not change unless the changes are coded into the HTML, dynamic URLs are generated from specific queries to a site’s database.
301 (Permanent Redirect): Redirection is the process of forwarding one URL to a different URL.
302 (Temporary Redirect): Redirection is the process of forwarding one URL to a different URL.
Meta Refresh: Generally it’s not good for SEO, as in it doesn’t really pass link equity. So, if the crawl test says you don’t have any, then that’s a good thing.
Title Element Too Short: Don’t have them too short (just like the rapper!).
Title Element Too Long: Don’t have them too long <insert funny joke here>.
Too Many On-Page Links: Keep them low as to not look like spam.
Missing Meta Description Tag: Basic thing. Need them on every page. The description should optimally be between 150-160 characters.
Search Engine blocked by robots.txt: All pages are open (indexed) to Google, Yahoo, Bing, etc., to search your webpages. You MAY want certain webpages blocked due and not crawled by search engines, but that’s up to you and the content you choose to block.
Blocked by meta-robots: Some might blocked and some might not be blocked. Sometimes a meta robots block comes from your CMS or something in your header. Always check on the pages that show as blocked to see if there’s any noindex sort of code in those pages.
Meta Robots Tag: The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. In most cases, meta robots with parameters “noindex, follow” should be employed as a way to to restrict crawling or indexation.
Blocking Google: If all are No then its good! You do not want to block Google as its good for content to be seen.
Blocking Yahoo: If all are No then its good! You do not want to block Yahoo as its good for content to be seen.
Blocking Bing: If all are No then its good! You do not want to block Bling as its good for content to be seen.
The update will reward mobile-friendly responsive websites.
When designing your website in accordance to this new mobile-friendly update, make sure you do a little research (using Google Analytics data Mobile > Devices report, with ‘Screen Resolution’ set as a secondary dimension) on your website traffic characteristics. Instead of serving everyone, find out which screen sizes people usually use on your website and design accordingly.
Responsive design is the idea that you can deliver website content regardless of screen size.
Online Marketing Juice 