The average order value of sales that come from Pinterest is $50. This is currently higher than any other social platform. Pinterest is a popular and valuable channel for almost any small business.
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they’ve tagged or archived, because it’s just not about generating discussion or exchanging information.
Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed. Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
Your ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic sharable strategy should be in place to be able to achieve that. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy. Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!