- Spike in (unique) visitor traffic and page views on a specific content post.
- The number of Shares, Likes, Pins, ReTweets on Social Media.
- Media mentions and stories covering your business or firm.
- Website ranking (SERPs) increase.
- Time on page (Content). If you’re seeing higher time on page stats, they are […] engaging with your content.
- Bounce rates. If the success of your site depends on users viewing more than one page (content), a high bounce rate is bad.
- Conversions. Actual product sales or new clients (example: Financial Services).
- Geography. Find out where your website visitors are coming from and how many. This helps content marketers optimize for the geographical locations (or geos) that are most important to their business.
- How are the visitors reading your content? Mobile, Desktop, Tablet data can help (understand) trends and how to optimize your website design.
If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is very important!