Thinking About a Website Redesign? Basic Costs Breakdowns

Web designers are essential for your users website experience and search engines (optimization). A general website redesign costs estimate are between $1500-$15,000. A basic redesign should cost cost around $2000 depending on the underlying mechanics such as whether its based off free WordPress, Drupal, etc.

It’s essential that you redesign for mobile users (responsive website design) as most of the traffic these days are from a Tablet or Smartphone.

Designers general charge by the number of pages on your website. Also, note that websites that include a storefront with carts and products may increase the redesign costs. If your website includes e-commerce functionality, always include that e-commerce functionality in the website redesign budget. Adding interactive media can cost you between $200-$13,000. A custom CMS solution can cost between $2,000-$25,000. Look for a free CMS such as WordPress that would lower the costs and can be easily updated on the fly by a website owner.

Building or redesigning a website yourself with a template is usually the cheapest option. It can range anywhere from a few hundred dollars to $3,000 or more, but the real “cost” here is the time and hassle required.

Depending on your redesign goals, you’ll be able to find a freelancer that will charge anywhere from $2,000 to $5,000 for a simple website and upwards of $10,000 to $20,000+ for a bigger website with a variety of template designs, custom features, store fronts, e-commerce, etc.

Agencies are businesses that are fully devoted to marketing, branding, and web design. They are the most expensive option generally, but they also bring diverse experiences and specialties to the table. Agency website design prices start around $10,000 and go up to $50,000 or more depending on the project.

A website redesign is crucial every 3-4 years as the customer visitor habits changes as well as the website tools technologies. Its crucial to pivot when you see your website not converting selling products or gaining client leads. Always too at the website data (Google Analytics) and adjust when the funnels and traffic drop off.

What do Search Engines like?

Trust. Search engines like Google, Bing, etc., are looking for signals that signify trust. Search engines want to give searchers the best possible result. That’s why you need to work on your trustworthiness on all levels, both technical as well as in content.

Use up-to-date software, have your SSL in order, make strong passwords, use tools such as Cloudflare to protect your site from DDoS attacks. An SSL Certificate (Secure Sockets Layer) is a set of data files that you can add to your server to achieve this encrypted connection between a browser and your server. Besides securing your website by way of encryption, it also helps with SEO (Google Rankings). Google has confirmed that HTTPS is a ranking signal. An unsecured website risks users’ online safety and could be hurting your SEO efforts. Google confirmed way back in 2014 that HTTPS is now a ranking signal. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.

A SSL certificate increases customers trust and confidence in your website. Customer confidence is essential to increasing conversion rates.

Google PageSpeed Insights – Can you Score a Perfect 100?

Website performance is user experience – the power of page speed, translating into attractive online shopping experience inspires sales figures and eventually determines online business success. Can you score a perfect 100 on Google PageSPeed Insights tool?

Webpage admins can use this tool to learn on how google determines their website loading speeds. How to score a perfect 100. How to score a perfect 100…

  1. Rapid webpage loading time
  2. High levels of optimizations
  3. Low instances viewers of leaving a website before it finished loading

Other recommendations help such as reducing website images size (optimize images!) and know which image file format which is more appropriate for its purpose. Use GIF files for small images, use JPG files for images requiring multiple colors, use PNG files for images that require transparency. Request and caching boost loading speed helps as well (WordPress plugin such as W3 Total Cache to easily enable caching). Enabling caching can shave off a significant amount of time of returning visitors and provide a better user experience. The way you set up caching depends on whether you run your site with WordPress or static HTML. Also, add AMP (accelerated mobile pages) protocols to your website. Google prioritizes AMP optimized mobile websites.

Its not always possible to score 100%. Focus on lightweight quick loading web pages will increase chances of your website page appearing on the 1st page of search results. While you should certainly strive to improve your website’s loading times as much as possible, getting a 100/100 in Google PageSpeed Insights isn’t actually that important. For starters, it’s not even the be-all-end-all test for performance. Unlike PageSpeed Insights, Pingdom Tools enables you to test your site’s performance from various locations. The real purpose of testing your site’s performance with Google PageSpeed Insights isn’t to achieve a high score. Instead, it’s to find problem spots on your site, so that you can optimize them and decrease both your actual and perceived loading times.

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Website Page Speed Matters!

Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!

Content Marketing Goals for 2021

Content marketing’s goal is consumption, then behavior. Social media goal is participation, then behavior.

 

Content Marketing goals really depends on your overall business challenges. If your website has lack of visitors, then Content creation should center around getting website visitor traffic (“clicks” and “time on site”). If your product lacks branding or “awareness,” content marketing should center creating high-quality content that speaks to your target audience’s pain points will position you and your company as a helpful, knowledgeable subject matter expert. Other goals we can drill down to include: Revenue, Lead Generation, Trust, SEO, Target Audience, Returning Visitors, Customer loyalty, Website Bounce Rate…the list can go on and on depending on what stage your business or service is currently at.

In order to be successful with and of your content marketing efforts, you need to be great at setting, measuring and communicating your goals (and progress). Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. It takes time, organization, and creativity to grow a successful content marketing strategy. If your business doesn’t have the resources to meet your goals, reach out to freelancers for help! Freelancers are a great low cost, effective source of helping any type of content marketing effort.

Google Search Console adds Page Experience Report

Looks like the Google Search Console “Page Experience” report is going to be pushed out and delayed until mid-June and the end of August.

So what’s the Page Experience Report In Search Console? The new report combines the existing Core Web Vitals report with other “components of the page experience signals,” Google said. So this report also tells you if your pages are over HTTPS, are they mobile friendliness, do they not have intrusive interstitial, and the current status of safe browsing on those pages.

the Page Experience update will see Google’s Core Web Vitals become more influential elements in search ranking. The 3 vitals include:

  • Largest Contentful Paint (LCP) – This element measures loading performance and how fast the key visual elements of your pages become available for the user after clicking through.
  • First Input Delay (FID) – Similar to LCP, FID measures how long it takes for your page to become interactive, so users can click and search.
  • Cumulative Layout Shift (CLS) – This element measures visual stability.

The Search Performance report is also getting the ability to filter pages with good page experience to let site owners keep track of how those pages compare to other pages on the same site. This is a good thing and will help in configuring and tweaking your website funnel!

 

Mobile Responsive Web Design Challenges in 2021

RWD major challenge these days is testing your content on all Mobile browsers and provide a seamless user experience. The desktop side of RWD that will fit and scale inside a desktop browser is relatively easy as there are no more that 3-5 different types of browsers.

On the mobile side, its entirely a different story as there are 10 + mobile browsers out there in the wild (default + installed). The user might view the website appropriately in the desktop version, but when the same website is viewed through his mobile phone, it’ll look odd and janky. What you need is a “device” plan of attack. Know which device classes you intend to support before you start to code and create content.

Have both your lowest common denominator devices and your high-end device designs before you begin to code. Try to visualize a way to create both versions from one code base and Test on different mobile devices from the beginning to the end to ensure that your incremental work will display correctly in the intended devices. Its good to have a small design lab where you can set up all these mobile devices and test your content. Designing and supporting multiple mobile displays takes time and patience. Responsive Design includes the use of CSS3 Media Queries, which is supported by almost all modern browsers and it reactively determines the screen size of a device and then renders the content appropriately on the screen layout. With a set of media queries, you will be able to display different layouts on different devices.

After successfully making your website responsive, you need to perform responsive test online on multiple devices like Mobile Phones, Tablets, Laptops, Desktops to ensure the responsive web design and that content and images are adapting themselves as per the screen size in which they are being viewed on. A good plan is half of your success. This is why planning ahead every little part of your responsive website design is crucial.

Average Order for Pinterest Users $50

The average order value of sales that come from Pinterest is $50. This is currently higher than any other social platform. Pinterest is a popular and valuable channel for almost any small business.

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they’ve tagged or archived, because it’s just not about generating discussion or exchanging information.

Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed. Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.

Your ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic sharable strategy should be in place to be able to achieve that. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy. Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Website Bounce Rates…Three Second Rule…

Three second rule: 57 percent of online shoppers will wait three seconds or less before abandoning a site. Website page speed is crucial.

Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off.

CTA > Landing Page > Form > Thank You Page

Call to Action > Landing Page > Form > Thank You Page > Follow Up (Don’t send the same email to everyone on your list! One size doesn’t fit all)

A “thank you” page is the page your visitors, leads, and customers see right after filling out and submitting a form on a landing page/web page. Think of it as the last step in your conversion process. Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs