Why Small Business (SMB) Needs a Social Media and Search Marketing Game Plan

Social Media platforms will play an important role in SMB active sales and potential new prospects (clients) in 2021. Below are just a few powerful statistics on why its beneficial to add a Social Media and SEO (Search) to your marketing game plan.

• • There are more than 50 million small businesses using Facebook Pages to connect with customers.
  • According to 90% of marketers, their social media marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic.
  • At least 91% of US businesses (and growing) use social media for marketing purposes.
  • 49% of users say they use Google to discover or find a new item or product (HubSpot).
  • 46% of all searches on Google are seeking local information (SEOExpertBrad).
  • 97% searched online to find a local business (Hubspot).
  • 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
  • Organic search is responsible for 51% of all website traffic. As for the rest, 10% comes from paid search, 5% from social media channels, and 34% from other sources (BrightEdge).

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice