Why Small Business (SMB) Needs a Social Media and Search Marketing Game Plan

Social Media platforms will play an important role in SMB active sales and potential new prospects (clients) in 2021. Below are just a few powerful statistics on why its beneficial to add a Social Media and SEO (Search) to your marketing game plan.

    • There are more than 50 million small businesses using Facebook Pages to connect with customers.
    • According to 90% of marketers, their social media marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic.
    • At least 91% of US businesses (and growing) use social media for marketing purposes.
    • 49% of users say they use Google to discover or find a new item or product (HubSpot).
    • 46% of all searches on Google are seeking local information (SEOExpertBrad).
    • 97% searched online to find a local business (Hubspot).
    • 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
    • Organic search is responsible for 51% of all website traffic. As for the rest, 10% comes from paid search, 5% from social media channels, and 34% from other sources (BrightEdge).

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