The best way to get into the press is by having an amazing brand story. Once you figure out your Brand’s story, its time to dial-in the digital marketing aspect. Time to get some media attention. Start building relationships (example: Twitter) with Journalists before you need them. Distribute Press Releases. Create a website Resource Center for media. Write guest articles. Make Podcast appearances.
Now its time to capitalize on it! The next biggest thing you need to figure out is where your readers & visitors are going to go after hearing about your company (brand) product or services. The target should be company website or specific landing page. The focus should be on a conversion strategy and website funnel design. Ideally, this should be figured out and created BEFORE seeking media coverage. Once everything is in place and the website conversions play out out, its manifest destiny.