Why Instagram (IG) Reels is Ideal for Reaching New Customers and Driving More Engagement

What is an Instagram (IG) reel?

Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content). On top of sounds, Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more.

Why are Instagram reels so popular?

It has become a hot favorite of influencers and brands all over the world. And the importance of Instagram Reels has only increased over the last couple of years, with more and more social media marketers resorting to this feature. One of the main reasons why Reels has become so popular is because it allows you to portray who you are through short, catchy videos.

How can a business or service benefit from IG Reels?

Reels help your small, medium, and large business gets the targeted audience with instant and safe marketing services like buying Instagram followers, likes, or comments. Instagram is an extremely low-cost and highly effective means to increase your brand awareness due to its huge user database.

The biggest benefit for business from IG Reels? Approximately 80% of marketers claim to have increased website traffic with an increasingly active presence. With 80% of Instagram users following at least one of the business sites, generating traffic to your site becomes important if you wish to make your brand the top SEO rankings.

How to take advantage of IG Reels to reach new audiences and drive more engagement?

Reels are the fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests, or discover new businesses.

For clients or product sales that are not in your website funnel, you need IG Reels to bring them in. Like it or not, IG Reels is the future as far as engagement with your content. If you are selling products or trying to acquire new clients, you need to go all in on Reels. If you think generic IG or Facebook ads are too overwhelming to drill down and figure out, go with just the IG Reels “boost” option.

If you already have posted IG content (in general), figure out which posts get the most likes and shares. Once you do, then that’s the post you want to boost.

How do I “boost” an IG Reel?

You can boost reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, reels that use third-party IP—such as copyrighted music, GIFs, interactive stickers, or camera filters in a reel—are ineligible for boosting, as well as reels shared to Facebook.

You can boost your reels by finding the reel in your grid in your profile and tapping Boost Post. After running your ad, remember to check your Insights to learn which ads brought in the most engagement. Reels is an easy feature to learn and doesn’t take a lot of time and energy to create. Make Reels the center of your Instagram Marketing strategy. Businesses can boost organic engagement on Instagram almost immediately with lots of ROI.

How to Make Your Content More Discoverable on Social Media

Add Hashtags. #Hashtags are searchable. Hashtags are great for search. It makes your posts (content) discoverable and a great way to target client leads or product sales. Hashtags expand social media reach and amplify your content. I recommend 2-3 hashtags on Twitter & Facebook. LinkedIn up to 5 Hashtags. If you use too many Hashtags in a post it will look like SPAM (which also makes you look desperate for attention).

When creating content, develop your brand (or service) personality. Context is key. Ask yourself before you sit down and write:

  1. What is the purpose of the content you want to publish?
  2. Who are you writing for?
  3. How do they feel about the need for your product or service?
  4. What do they want or need to understand?
  5. What kind of tone should I use?

Humanize your brand that reflects your values.

Social Media Business Growth (leads/sales) Tip

Your audience (buyer persona) wants to see engaging content from your business or service on social media. They also want to be able to connect with you as well.

Make sure you are commenting, liking, and engaging daily with your followers on their social feeds. Comments create a personality that reflects your values. It also creates trust if you’re contributing to their conversation and being positive.

How to Measure Leads Through Social Media

Every day, your customers are active on a huge range of channels, including social media. If you’re not present and engaging with them across all of these social media platforms… it’s killing your reputation, lead generation, and your bottom line.

How you define a quality “lead” depends on your industry, campaign, and goals. Generally speaking, a quality lead will include useful information and clear signs of intent to engage with your business.

Social media is now the preferred business contact platform. Use this to your advantage by actively engaging with (and converting) prospects and customers on all modern channels such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Reddit. If you’re collecting social media leads, you need to be collecting analytics insights. Whether it’s product sales or new client and services type leads. How do you measure it coming from social media? Here are a few ways:

  • Google Analytics. Watch and review social media platform traffic (goals) in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that Twitter outperforms Facebook, it may be worth redoubling efforts on that platform.
  • Social analytics tools. Tools such as Keyhole, Sprout Social, and Hootsuite also allow you to identify the type of creative and messaging (posts) that performs best. Most of these tools offer easy-to-review dashboards that offer metrics such as the number of impressions, reach, posts, and engagements that certain accounts or hashtags you are getting from each individual platform.
  • Engagement. Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.
  • Tracking via a specific social media “discount code” or “social shopping”. Many brands offer customers a discount code in exchange for a product or newsletter sign-up. Discount codes or rewards points encourage customers to make a return visit to your site, and ideally a purchase. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them.
  • Social Media Ads metrics. The main metrics include Reach, Impressions, and Click-Through Rate.
  • Link Tracking on Social. Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

The above bullets can help you measure leads coming back through Social Media. In the meantime, what can actually help boost the % Leads using social media? 5 tips are below…

  • Optimize your profile. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, contact information, YouTube channel, etc. Your profile should always include a “link back” to your business website. Make sure to “Add a link” to your bio.
  • Create clickable content. Without compelling content, you won’t collect leads (clicks). Clickable content includes social media posts. Social Media posts include clickable content such as blog posts, YouTube channel content, and call to action type of content (landing pages) that can be SHARED.
  • Use social lead ads. Call to action ads can be posted on platforms such as Facebook, Instagram, YouTube, Linkedin, etc. Your best-performing Twitter posts can be “boosted” (just like paid ads) across that platform where you can dial in demographics such as gender, age, geography, etc.
  • Share testimonials as social proof. Customer stories and testimonials can give you the social proof you need to acquire new leads. Showcasing how clients have benefited from your products and services to demonstrate your brand value. Add these stories and testimonials to your website.
  • Leverage social media sponsorships. Instead of using paid ads, you could also attract leads from the social media content that your target audience is already consuming. Consider sponsoring shows, content, and YouTube channels that are popular with your target audience.

 

The use of Social Media in Financial Services organizations is not an option anymore

Social Media picture

 

The use of Social Media in financial services organizations is no longer an option. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. Social Media offers an easy and low-commitment way for potential customers (or clients) to express interest in your business and your products.

-Online Marketing Juice

Never Cold Pitch on Social Media Platforms

It comes off as desperate and will be ignored. If there is a conversation trending within your industry and potential customers, join in to offer meaningful commentary and interact with these potential buyers. Listening for these opportunities and finding out the pain points your potential customers are having will give sales people a feel for the conversation and allow them to add value.

Social media is “networking” more than it is “advertising”. The goal is to get them to call you (or vice versa), have an open mind about your product or service, and then make your sales pitch.

Pinterest Marketing – Keep It Simple

The ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic “shareable” strategy should be in place to be able to achieve that goal. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy.

Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That’s a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Adding a social media presence to your SEO & website traffic strategy is crucial

Adding a social media presence to your SEO & website traffic strategy is crucial. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals (levers) you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable.

-Online Marketing Juice

Social Media Tip that Increases Website Traffic

Fill in your profile and include a website link in your bio. That’s it! This is crucial as visitors will look and click on your bio. You want them to click back to your website!

We all know the importance of including your social media share links on a content rich website (links automate the content sharing process, increase your brand reach and awareness, links improve trust and authenticity). Conversely, not only does this website backlink in your social media bio give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site. Once they land back on the website, let the website funnel take care of the rest of the journey!