Pinterest has seen a huge growth of users as well as helping certain brands increase their referral traffic from the visually rich content which gets published on the site. WIth the launch of Pinterest for Business Pages, brands must take advantage of this new feature. Pinterest for Business Pages is essentially its version of Facebook Pages for business.
The good news is that Pinterest is offering the option to either create a new business profile, or convert your existing personal one. This is done through the Pinterest Business Center, where you simply create a new account or click to convert your existing one.
Pinning strategies include “Repinning”, which is a great way of building up new followers, but to be truly influential, you need to pin your own content regularly and before everyone else. Pinterest is a very visual site, but there’s nothing to say that you can’t pin videos on your boards. It’s good to mix up your content a little and provide these links, just to see how exactly your followers react to it.
While your descriptions can go up to 500 characters, the chances of people reading the entire description (unless it’s a competition) is slim. This is especially true when you consider that only a small portion of that description will be visible when you’re browsing boards. It’s best to keep descriptions short and sweet so that both the image and text is easily visible. Make sure your images are high-quality! High-quality images increase click-through and engagement rates.
Why is Pinterest getting so popular amongst brands and SEO?
According to data released by Shareaholic, Pinterest has beaten out Yahoo organic traffic, making Pinterest the fourth largest traffic driver worldwide. In addition, the company found that Google, Yahoo, and Bing organic traffic decreased by 15.63% on average since January, which the firm speculates may indicate more people are discovering content through social sites like Pinterest.
There are now over 100 million users on Pinterest. Think about this in terms of possible customers and you get the point. Pinterest is becoming its own ecosystem and purchase funnel.
Finally, and very important! Make sure to verify your website with Pinterest which enables you to become visible in search results (SERPs). To do this, simply add a Meta tag from Pinterest to the header of your website. Simple.