My best advice for new website owners: Just write!
It doesn’t matter how much content. Long form or short micro form (1-3 quick sentences and a great image to go along with the article). Complete your thought process before publishing. Don’t over stuff it with keywords and spam. Just write good, quality, sticky content. Write ideas down on paper & pad when creativity and new ideas hit you. You can always go back to the content you wrote down on paper and flesh them out when creating a blog post.
Content is king, especially when first starting out. Don’t get overwhelmed by all the SEO tricks and page optimization guidelines. Fresh content increases search engine rankings (SERPs) and traffic as well as getting quality links from other sites. If there’s not enough relevant content for your brand or business, it pretty much defeats the purpose of having a website in the first place.
Write the content first, grab a solid image that will go around the content theme. Once its up in “draft” mode and completed, pick the SEO low hanging fruit and edit:
- Add a few keywords that sum up your article theme and target audience. Don’t spam keywords.
- Make sure your images are catchy, contextual, and load fast.
- Add basic Meta tags like Title Tag, and Meta Description Tag. You can go back and add more fine tune the other type of tags such as Meta Keywords Attribute, rel=”canonical” Link Tag, etc., when you get time.
The basic purpose is to create content and try to post at least 2-3 times per week. Keep iterating. Keep in mind that as you build this habit, the more easier it becomes as well as the quality of the article post. Once a new article post is published, make sure to “share” on on social media platforms like Twitter, Facebook, and LinkedIn.