A short, brief list of digital PR tips & essentials. The target of Digital PR is to get high-quality backlinks from online publications and websites. You need to target the websites, podcasts, and social media accounts being browsed & loved by your target audience.
- PR blog posts and press releases views happen mostly on Mondays and Wednesdays. First thing in morning.
- Tuesdays are a bad day to issue a PR or a good story on your company’s blog…people tend to work and stay focus on Tuesdays.
- Fridays are bad. Fridays see very little traffic to content. Everyone is out to lunch on Fridays or gets in late to work.
- If you do send out a press release (wire), post it on your company blog as well = more traction.
- Ideal blog post length is between 1,000-2,000 words.
- Make your PR or story post link-worthy. Do not forget a great image (hi-res) or visual to your digital content like an Infographic. Add keyword themes associated with the brand, product or service.
- All Press Releases and PR campaign’s must contain complementary digital assets in order to get links. Links are symptomatic of good PR. Your SEO team should be helping your PR team optimize the links in all of their earned media coverage. SEO can help with PR keyword links that will rank high on a Google Search Engine Results Page (SERP).
- Twitter is a perfect PR distribution platform. Use Twitter for media relations. Busy reporters & reviewers do not answer their phones and receive countless e-mails, but they do pay attention to Twitter! Twitter is a great way to link a press release or a quality company blog post. It adds traction and traffic (value-add). Twitter can also be used to Pitch. Before any pitch has been made on Twitter to @journalist follow them for a few months. Get to know them. If you like what they are doing and reporting, retweet them or give them props! Share their stuff and links to their articles. If @journalist needs info or asks for help, reach out immediately and make it your priority. Help them out, and they will help you out. It goes both ways. Let the reporter know you’ve been driving traffic to their story. Keep the pitch respectful and short. Example: @journalist Do you accept story pitches? @journalist I just sent you an email, take a look when you get a chance. Its a good fit for your outlet.
- Facebook. Yes, @journalist use Facebook as well. @journalist will use Facebook on their own or through their publication page. Share their stories + interact with their readers. Interact with them and become visible by liking and commenting on their posts. Establish a professional relationship.
- Build a journalist / reporter list for your niche. Need to build a good list of Press for your particular product or service? Start with research. A good shortcut is to use JustReachOut. JustReachOut is a website dedicated to finding reporters who have written about your particular product or service. Just add your company’s product category in the search box, and the engine will bring up reporters interested and have written about your industry. Connect with them and reach out.
Lastly, monitor your news and social coverage by analyzing website referral traffic (Google Analytics). Figure out what works, and what doesn’t. Social proof for brands is now about data and metrics. Digital PR has become an inseparable part of the digital marketing strategy. Takeaways from this quick tips bog post will help improve your next Press Release (PR) strategy!