SEO – Online Marketing Juice

Are you a real estate agent looking to increase your business success and attract more clients in a challenging market?

Maximize Your Real Estate Business with Inbound Marketing Strategies.

You may think that marketing is expensive or time-consuming, but there’s an effective and less costly solution – inbound strategies focused on attracting clients through digital content. By creating informative web pages, engaging blog posts, targeted emails, and social media campaigns tailored specifically to your target market, you can maximize the success of your real estate business with inbound marketing. Read on to discover how inbound techniques can help take your real estate practice to the next level!

Establish your online presence and create a website with engaging blog content

In today’s digital age, establishing a strong online presence is more important than ever before. And a key part of that involves creating a website that showcases your brand and offers engaging blog content. Not only does a website serve as a virtual storefront, but it also allows you to connect with your target audience on a whole new level. With the right mix of technical know-how and professional expertise, you can create a website that not only looks great but also drives traffic and builds loyalty. So, whether you’re a small business owner, entrepreneur, or blogger, take the time to invest in your online presence and see the benefits for years to come. If your website is using WordPress as your website host, it’s real easy to create landing pages, contact pages, or create and write blog posts! WordPress has a great article on how to write a good blog post (step-by-step) here.

Utilize social media platforms such as Instagram to reach more potential clients

In today’s digital age, businesses have a plethora of channels available to connect with potential clients. One such channel that has gained immense popularity over the years is Instagram. With its user base crossing the 1 billion mark, Instagram has become a go-to platform for businesses to engage with their target audience. Leveraging tools such as Instagram ads, sponsored posts, and influencer marketing, businesses can not only increase their reach but also drive conversions. Additionally, Instagram analytics provide valuable insights into the performance of marketing campaigns, allowing businesses to optimize their strategies further. So, if you’re looking to expand your client base, it’s time to consider Instagram as a powerful marketing tool. This guide provides real estate agents with a comprehensive explanation of how to set up an Instagram account and use ads. You can find it here. Another good guide after you establish a Real Estate Instagram account can be found here “5 Hacks to boosting your real estate business’s Instagram presence.”

Leverage search engine optimization techniques to increase website visibility

To elevate your website’s visibility, it’s essential to implement sound search engine optimization (SEO) strategies. SEO helps you not only attract more traffic but also enables you to understand your audience better. This requires technical expertise, and you need to have a sound grasp of its best practices. You can start by conducting a thorough analysis of your website, going over your website design, your content, coding, and other critical factors that affect your website’s search engine ranking. Once you have identified these areas, you can begin implementing SEO techniques that are proven to get results. This includes optimizing keywords, improving website speed, optimizing images, creating relevant content, and more. With time, effort, and the right SEO techniques, you can enhance your search engine ranking and allow your website to reach its full potential. HubSpot (which I am Social Media HubSpot Academy certified), has a “Blog SEO” How to Search Engine Optimize Your Blog Content” here.

Create blog posts and content that speak to your target client audience

As a marketer, it’s essential to know your target audience inside and out to create content that speaks to their needs and interests. To capture their attention, it’s important to adopt a tone of voice that is informational, technical, and professional. Your audience is looking for concrete and practical information that will help them solve their problems or make informed decisions. By adopting this tone, you’ll demonstrate your expertise and ability to provide valuable insights to your readers. This approach will not only help build your brand’s credibility but also establish a lasting relationship with your target audience. So, take the time to understand your audience’s pain points and interests to create content that speaks directly to them in a tone that is professional, technical, and informative.

Utilize email marketing campaigns to stay top-of-mind with prospective customers

Email marketing campaigns have become increasingly popular in the digital marketing world as a way to reach out to prospective customers and keep your brand top-of-mind. By utilizing email, businesses can provide personalized content and promotions directly to the inbox of their target audience. With advanced targeting and segmentation, email campaigns can be tailored to specific customer groups, making the content more relevant and engaging. Email marketing also allows for easy tracking and measurement of campaign success, providing valuable insights into what is resonating with potential customers. When done correctly, email campaigns can be a highly effective tool in building brand awareness and generating leads. A Beginner’s Guide to Real Estate Email Marketing can be found here.

Listen, measure, and optimize inbound marketing efforts for better results

As a marketer, it’s essential to listen, measure and optimize your inbound marketing efforts to see better results. This process involves analyzing data, identifying trends and patterns, and adjusting your strategy accordingly. By listening closely to your audience and measuring their engagement with your content, you can create more targeted campaigns that speak directly to them. Understanding the data can help you optimize your tactics and drive better results. With the right tools and strategies, you can improve your inbound marketing strategy and achieve your goals. It’s all about being nimble, adaptable, and always striving for improvement.

Overall, real estate agents who are proactive about inbound marketing can reap the benefits for both themselves and their clients. By creating a web presence, utilizing social media platforms, optimizing website visibility and content with SEO strategies, creating blog posts to meet the needs of target audiences, and sending email campaigns to stay on top of prospects, agents can get better results and uncover more opportunities. The key to success is measuring metrics such as time on page, visits per page, and bounce rate so that strategies can be properly optimized over time. As a final call to action: Sell your home fast and for top dollar. Contact us today at XYZ Real Estate Agency or find your dream home through our website! My proven digital marketing strategies will take your real estate career to the next level.

If you’re a real estate agent who doesn’t have an Instagram account set up yet, or if you’re an old-school agent who wants to improve your Instagram strategies to get more client leads, I can help. Please feel free to reach out to me and fill out your information on my contact page here.

How to SEO Optimize a Social Media Profile

A well-optimized social media profile will show up higher in Google search results, boosting your brand reputation. As a bonus, maintaining your profile according to SEO best practices help potential customers find you through social media.

Social media profiles are not only a way to connect with your audience, but also a powerful tool to boost your SEO ranking. By optimizing your social media profiles for SEO, you can increase your visibility on search engines, drive more traffic to your website, and generate more leads and conversions. Here are some tips on how to SEO optimize your social media profiles:

- Fill out your social profiles with as many details as possible. Include relevant keywords in your profile description, bio, and posts that match what people are searching for. Also, use consistent branding across all your social platforms, such as your logo, name, and color scheme.
- Point links back to your site from your social profiles and posts. This will help you build authority and trust with search engines and direct more visitors to your site. Make sure your links are relevant and useful for your audience, and avoid spamming or overdoing them.
- Share high-quality content from your site on your social channels and encourage others to do the same. This will help you increase engagement, reach new audiences, and earn more backlinks. Backlinks are links from other websites that point to yours, which signal to search engines that your site is valuable and trustworthy.
- Publish content that’s worthy of backlinks on your social channels. This means creating original, informative, entertaining, or inspiring content that people want to share with their networks. You can also leverage different types of content formats such as videos, images, infographics, podcasts, etc., to appeal to different preferences and platforms.

Pro Tip: Monitor your social media metrics and analyze how they affect your SEO performance. Some of the metrics you should track include impressions (how many times people see your posts), clicks (how many times people visit your site from your posts), shares (how many times people share or repost your content), comments (how many times people interact with your posts), followers (how many people follow you on each platform), etc. These metrics can help you understand what works best for each platform and audience segment.

By following these tips on how to SEO optimize social media profiles, you can improve both your social media presence and SEO ranking.

Unleash the Power of SEO with This One Simple Trick: Weekly Original Content

Want Great SEO? Content is King! Generating original weekly content is crucial for Search Engine Optimization (SEO) for several reasons. Here are the main ones:

Fresh Content is Valued by Search Engines: Search engines, such as Google, prioritize fresh and original content in their rankings. Regularly publishing new and relevant content shows search engines that your website is active, up-to-date, and providing value to users. Fresh content also increases search engine rankings (SERPs) and traffic as well as getting quality links from other sites. If there’s not enough relevant content for your brand or business, it pretty much defeats the purpose of having a website in the first place.
Improves User Engagement: Fresh content can also improve user engagement by keeping them interested in your website and encouraging them to spend more time on it. Increased user engagement signals to search engines that your website is relevant and valuable, which can improve your search rankings.
Increases Website Traffic: By providing valuable and engaging content, you can attract new visitors to your website and increase traffic. More traffic to your website can also lead to increased visibility, which can improve your search rankings.
Boosts Keyword Rankings: When you publish new content regularly, you have the opportunity to target new keywords and improve your rankings for those terms. This can help you reach a wider audience and attract more qualified leads to your website. Add a few keywords that sum up your article theme and target audience. Don’t spam keywords.
Provides Opportunities for Backlinking: By producing high-quality content, you may also receive backlinks from other websites, which can help boost your website’s authority and search engine rankings.

72% of marketers report that content creation is their best-performing SEO tactic. (OptinMonster)

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

Generating original weekly content is a critical component of an effective SEO strategy. By producing fresh and relevant content, you can improve your search rankings, attract more traffic, increase user engagement, and ultimately grow your online presence.

Boost Your Visibility and Attract More Traffic to Your Instagram Profile: Discover the Secrets to Increasing Your SEO Discoverability on Instagram!

Instagram SEO means optimizing your Instagram content to be discovered in search results. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Are you looking to increase the discoverability of your business on Instagram? If so, then incorporating some basic SEO (Search Engine Optimization) strategies can help. Here are a few tips to get started:

Use relevant and popular hashtags: Hashtags are a great way to increase the visibility of your posts on Instagram. When adding hashtags to your posts, make sure to include ones that are relevant to your business and popular within your industry. This will help more users discover your content and potentially engage with it.
Optimize your profile: Your Instagram profile is like a virtual storefront for your business. Make sure to include keywords in your profile name and bio that describe your business and the products or services you offer. This will help users searching for those keywords find your profile more easily. Your bio is a great place to add keywords that you want to rank for. You can use this space to describe your business with relevant secondary keywords.
Engage with your audience: Instagram is a social platform, which means that engagement is key. Comment on other users’ posts, reply to comments on your own posts, and use Instagram’s “Stories” feature to keep your followers engaged and coming back for more. The more engaged your audience is, the more likely they are to share your content and help increase its discoverability.
Use relevant keywords in your captions: The text in your post captions is another opportunity to incorporate keywords and increase discoverability. When writing captions, think about the words and phrases that users might search for when looking for businesses like yours. Using these keywords in your captions can help your posts show up in more search results.
Encourage Tagging. Another way to boost discoverability on Instagram is by getting tagged. When people tag your account in their posts or Instagram Stories, others will be able to click through to your profile. So, there’s a good chance you can attract an even bigger audience the more you get tagged

One thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.

At the same time, adding hashtags to your bio won’t help your account show up in searches for said hashtags. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content.

Overall, incorporating SEO strategies into your Instagram marketing efforts can help increase the discoverability of your business and attract more potential customers. By optimizing your profile, using relevant hashtags and keywords, and engaging with your audience, you can help more users find and connect with your business on Instagram.

Google My Business Benefits for SMB in 2022

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Google Search Console adds Page Experience Report

Looks like the Google Search Console “Page Experience” report is going to be pushed out and delayed until mid-June and the end of August.

So what’s the Page Experience Report In Search Console? The new report combines the existing Core Web Vitals report with other “components of the page experience signals,” Google said. So this report also tells you if your pages are over HTTPS, are they mobile friendliness, do they not have intrusive interstitial, and the current status of safe browsing on those pages.

the Page Experience update will see Google’s Core Web Vitals become more influential elements in search ranking. The 3 vitals include:

Largest Contentful Paint (LCP) – This element measures loading performance and how fast the key visual elements of your pages become available for the user after clicking through.
First Input Delay (FID) – Similar to LCP, FID measures how long it takes for your page to become interactive, so users can click and search.
Cumulative Layout Shift (CLS) – This element measures visual stability.

The Search Performance report is also getting the ability to filter pages with good page experience to let site owners keep track of how those pages compare to other pages on the same site. This is a good thing and will help in configuring and tweaking your website funnel!

CTA > Landing Page > Form > Thank You Page

Call to Action > Landing Page > Form > Thank You Page > Follow Up (Don’t send the same email to everyone on your list! One size doesn’t fit all)

A “thank you” page is the page your visitors, leads, and customers see right after filling out and submitting a form on a landing page/web page. Think of it as the last step in your conversion process. Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs.

The Importance of Basic Content Marketing in 2022

Besides driving traffic to your company’s website, good sticky content reinforces your brand – The brand becomes a more noticeable name online as people share your content and start commenting on it, retweeting it, and helping it to build trust. These effects “gel” over time and you will see the website traffic increase, SEO benefits (rank higher on Google) and hopefully a conversion (website funnel strategy) in the end. Strong pieces of content can help you become more visible online, both on search engines and in social media. Your social media platforms are one of the best ways to connect and share content with your target audience.

Content creation success is measured many ways including:

– Spike in visitor traffic and page views on a specific content post.
– The number of Shares, Likes, Pins, ReTweets on Social Media.
– Media mentions and stories covering your business or firm.
– Website ranking (SERPs) increase.
– Conversions. Actual product sales or new clients (example: Financial Services).

Which Social Media Can Help SEO in 2022?

SEO is especially important in the inbound marketing world, which relies on potential customers finding you through their own research process — a process that often involves organic search. Social platforms have built-in search functions, and search engines like Google + Bing are starting to take your social presence (use of “social signals”) into account when delivering results

Adding a social media presence to your SEO / traffic strategy is key now. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable. Rock-on!