A quick guide on how to drive traffic to your website.
- Create a XML sitemap! This tactic should start when you create a site. A site map should be linked to from every page on the site. This will help the search engine robots find give the search engines a clear path to your content. Make sure you Submit the sitemap to Google using the Search Console Sitemaps tool. “Submitting” a sitemap means telling Google where to find it on your site.
- Build inbound, one way links to the page or pages, preferably from topical sites that have a high page rank. Do not overdo links though, Google only crawls so many links per page. If you do have a lot of links, place your important ones in the body of text. These carry more weight, and search engines may devalue links found in the header, sidebar and footer.
- Find the “key phrases” that potential customers are using to find your products or services on your and competitors’ pages.
- Build link popularity (backlinks) = which means that other sites contain links to your site.
- Update the pages (blog posts) on your website often. Content is KING.
- Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
- Put a blog on your website and update it every day.
- Make sure your website (company) is in Wikipedia.
- Comment on Blogs (provide linkbacks).
- Submit SEO optimized Press Releases.
- Make sure your website or blog is FAST (load time). Optimize your site for speed. This helps PageRank now with Google.
- Get on Twitter, Facebook, LinkedIn. Build a following. Even though Google turned off the realtime search utilizing Twitter, you can still tweet out good information about your company and provide a link back to your website. Build up a solid “influencer” following and get your tweets “retweeted”. The more retweets a link receives, the better it seems to drive solid traffic.
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