- iCloud Passwords. iCloud Passwords allows you to use the same strong Safari passwords you create on your Apple device, with Chrome on Windows.
- LastPass: Free Password Manager. An award-winning password manager, saves your passwords and gives you secure access from every computer and mobile device.
- Save to Pocket. Pocket’s Chrome extension is the easiest, fastest way to capture articles, videos, and anything else you find on the web.
- HTTPS Everywhere. Encrypt the Web! Automatically use HTTPS security on many sites.
- Adblock Plus. A free extension that allows you to customize and control your web experience. Block annoying ads, disable tracking, block sites known to spread malware and lots more.
- Privacy Badger. A browser add-on that stops advertisers and other third-party trackers from secretly tracking where you go and what pages you look at on the web.
- Print Friendly & PDF. Print Friendly and PDF any Webpage. Print Friendly removes ads, navigation and junk before your print. Pages are optimized for the ultimate print reading experience.
- Pablo. Pablo is the simplest way to create beautiful images that fit every social network perfectly.
- Google Translate. View translations easily as you browse the web. By the Google Translate team. Highlight or right-click on a section of text and click on Translate icon next to it to translate it to your language. Or, to translate the entire page you’re visiting, click the translate icon on the browser toolbar.
- Save to Pocket. Save to Pocket allows you to save articles, Web pages, images and videos for your reading or viewing pleasure. Then it syncs everything across numerous devices, such as your smartphone or tablet.
- Boomerang for Gmail. The ultimate email productivity tool. Send later, track responses, and use AI to write better emails.
- Todoist. A great useful task manager that helps you keep track of your projects, manage tasks and organize them, all direct from your Chrome browser.
- Evernote Web Clipper. Clip interesting web pages, recipes, boarding passes, highlight the most interesting information, take screenshots, and make annotations.
- Fair AdBlocker. Blocks a wide range of Ads, malware, and trackers. A solid block adware extension.
- Click and Clean. Click and Clean removes all up to your browsing history, cookies, history of downloads, cache, open windows, etc., in one click.
Besides driving traffic to your website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name.
Content Strategy Answers the Question ‘Why’ You’re Publishing Content. Establishing content creation success metrics (KPIs) can determine how your marketing is performing as well as RIO. Below is a list of good basic success metrics for your content creation strategy:
- Spike in visitor traffic and page views on a specific content post.
- The number of Shares, Likes, Pins, ReTweets on Social Media.
- Media mentions and stories covering your business or firm.
- Website ranking (SERPs) increase.
- Conversions. Actual product sales or new clients (example: Financial Services).
If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!
The ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic “shareable” strategy should be in place to be able to achieve that goal. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy.
Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That’s a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!
Blogging helps bring customers, and potential clients onto your company website. Blog posts can also help visitors to specific landing pages (A landing page is a page on your site that is designed to convert visitors into leads). This additional and internal linking traffic will help brand awareness, increase sales & leads, and Google rankings.
Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.
How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot). For a specific industry like financial advisors, blogs are a great way to market your Company’s compliant content. Content shows up in Google Search and helps drive visitors back to your website.
Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.
Adding a social media presence to your SEO & website traffic strategy is crucial. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals (levers) you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable.-Online Marketing Juice
Social Media marketing is more than just posting once in a while…Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy.
Fill in your profile and include a website link in your bio. That’s it! This is crucial as visitors will look and click on your bio. You want them to click back to your website!
We all know the importance of including your social media share links on a content rich website (links automate the content sharing process, increase your brand reach and awareness, links improve trust and authenticity). Conversely, not only does this website backlink in your social media bio give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site. Once they land back on the website, let the website funnel take care of the rest of the journey!
Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.
Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.
Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!
Don’t let your Facebook, Twitter, LinkedIn or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 1-2 primary accounts.
Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social platforms based on your audience location. Repurpose content so your not always trying to “reinvent the wheel.” Build your presence and following on those accounts as much as possible. If you don’t have Fortune 500 type social media resources, just pick and focus on 1 platform.
Once you get the hang of it (content creation, social scheduling) branch out and add another platform. You can always outsource the work to a freelancer. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media marketing & management.
It takes time, organization, and creativity to grow a successful content marketing strategy. If your business doesn’t have the resources to meet your goals, reach out to freelancers for help! Freelancers are a great low cost, effective source of helping any type of content marketing effort.Online Marketing Juice