Google My Business Benefits for SMB in 2021

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Picking and Prioritizing your Social Media Platforms

Social Media picture

Don’t let your Facebook, Twitter, LinkedIn or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 1-2 primary accounts.

Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social platforms based on your audience location. Repurpose content so your not always trying to “reinvent the wheel.” Build your presence and following on those accounts as much as possible. If you don’t have Fortune 500 type social media resources, just pick and focus on 1 platform.

Once you get the hang of it (content creation, social scheduling) branch out and add another platform. You can always outsource the work to a freelancer. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media marketing & management.

Google PageSpeed Insights – Can you Score a Perfect 100?

Website performance is user experience – the power of page speed, translating into attractive online shopping experience inspires sales figures and eventually determines online business success. Can you score a perfect 100 on Google PageSPeed Insights tool?

Webpage admins can use this tool to learn on how google determines their website loading speeds. How to score a perfect 100. How to score a perfect 100…

  1. Rapid webpage loading time
  2. High levels of optimizations
  3. Low instances viewers of leaving a website before it finished loading

Other recommendations help such as reducing website images size (optimize images!) and know which image file format which is more appropriate for its purpose. Use GIF files for small images, use JPG files for images requiring multiple colors, use PNG files for images that require transparency. Request and caching boost loading speed helps as well (WordPress plugin such as W3 Total Cache to easily enable caching). Enabling caching can shave off a significant amount of time of returning visitors and provide a better user experience. The way you set up caching depends on whether you run your site with WordPress or static HTML. Also, add AMP (accelerated mobile pages) protocols to your website. Google prioritizes AMP optimized mobile websites.

Its not always possible to score 100%. Focus on lightweight quick loading web pages will increase chances of your website page appearing on the 1st page of search results. While you should certainly strive to improve your website’s loading times as much as possible, getting a 100/100 in Google PageSpeed Insights isn’t actually that important. For starters, it’s not even the be-all-end-all test for performance. Unlike PageSpeed Insights, Pingdom Tools enables you to test your site’s performance from various locations. The real purpose of testing your site’s performance with Google PageSpeed Insights isn’t to achieve a high score. Instead, it’s to find problem spots on your site, so that you can optimize them and decrease both your actual and perceived loading times.

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Why Teens Love Instagram

  • The proliferation of iPads (Air, Mini), Amazon Fire, Samsung Galaxy Tab, Microsoft Surface Pro, Smartphones = Frictionless share culture. Teens love to Share
  • Teens love self expression and identity development (creative outpost for ideas, somewhere where kids can share their ideas and photos)
  • Instagram fulfills fundamental teenage needs (discover what’s new and what’s next)
  • Teens want to be where their favorite celebrities/brands are
  • Teens are where their parents aren’t (although that is changing as more parents are now on IG to monitor their teens as well as enjoy the platform themselves

If you are a “brand” or business, Instagram is a great way to expand your business’s reach and engagement (tell a story) with your customers. Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!

Website Page Speed Matters!

Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!

Can Your Product or Service Reach Escape Velocity in 2021?

Category power, Company power, Unmatchable offerings. Google comes to mind. Google Search and Google My Business that is. Make sure you register your website with Google Search Console and Google My Business. Submit your website sitemap thru Google Search Console for indexing! No matter whether you’re using Shopify, WordPress, Wix or Squarespace, adding your website to this service is the starting point for good SEO and will ultimately help sell your products or service through increasing traffic.

Registering your site with Google My Business should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

How Users Interact on Pinterest in 2021

How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

  • Pinterest is a powerful visual platform. Yes indeed!
  • American Pinterest users spends average 1 hour and 17 minutes on site.
  • 80% Pinterest users are women and 50% have Children.
  • Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.
  • Average Order for Pinterest Users $50

Average Order for Pinterest Users $50

As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.

Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms. If you plan to sell products on Pinterest, Focus on industry keywords and use them strategically in your Pin titles and descriptions, as well as your in board titles and descriptions. Make sure that you’re incorporating your keywords properly and naturally to help ensure your Pinterest SEO will work. This will expand the reach of your Pinterest content, increasing the likelihood that someone will buy.

Content Marketing Goals for 2021

Content marketing’s goal is consumption, then behavior. Social media goal is participation, then behavior.

 

Content Marketing goals really depends on your overall business challenges. If your website has lack of visitors, then Content creation should center around getting website visitor traffic (“clicks” and “time on site”). If your product lacks branding or “awareness,” content marketing should center creating high-quality content that speaks to your target audience’s pain points will position you and your company as a helpful, knowledgeable subject matter expert. Other goals we can drill down to include: Revenue, Lead Generation, Trust, SEO, Target Audience, Returning Visitors, Customer loyalty, Website Bounce Rate…the list can go on and on depending on what stage your business or service is currently at.

In order to be successful with and of your content marketing efforts, you need to be great at setting, measuring and communicating your goals (and progress). Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. It takes time, organization, and creativity to grow a successful content marketing strategy. If your business doesn’t have the resources to meet your goals, reach out to freelancers for help! Freelancers are a great low cost, effective source of helping any type of content marketing effort.