Why Instagram (IG) Reels is Ideal for Reaching New Customers and Driving More Engagement

What is an Instagram (IG) reel?

Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content). On top of sounds, Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more.

Why are Instagram reels so popular?

It has become a hot favorite of influencers and brands all over the world. And the importance of Instagram Reels has only increased over the last couple of years, with more and more social media marketers resorting to this feature. One of the main reasons why Reels has become so popular is because it allows you to portray who you are through short, catchy videos.

How can a business or service benefit from IG Reels?

Reels help your small, medium, and large business gets the targeted audience with instant and safe marketing services like buying Instagram followers, likes, or comments. Instagram is an extremely low-cost and highly effective means to increase your brand awareness due to its huge user database.

The biggest benefit for business from IG Reels? Approximately 80% of marketers claim to have increased website traffic with an increasingly active presence. With 80% of Instagram users following at least one of the business sites, generating traffic to your site becomes important if you wish to make your brand the top SEO rankings.

How to take advantage of IG Reels to reach new audiences and drive more engagement?

Reels are the fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests, or discover new businesses.

For clients or product sales that are not in your website funnel, you need IG Reels to bring them in. Like it or not, IG Reels is the future as far as engagement with your content. If you are selling products or trying to acquire new clients, you need to go all in on Reels. If you think generic IG or Facebook ads are too overwhelming to drill down and figure out, go with just the IG Reels “boost” option.

If you already have posted IG content (in general), figure out which posts get the most likes and shares. Once you do, then that’s the post you want to boost.

How do I “boost” an IG Reel?

You can boost reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, reels that use third-party IP—such as copyrighted music, GIFs, interactive stickers, or camera filters in a reel—are ineligible for boosting, as well as reels shared to Facebook.

You can boost your reels by finding the reel in your grid in your profile and tapping Boost Post. After running your ad, remember to check your Insights to learn which ads brought in the most engagement. Reels is an easy feature to learn and doesn’t take a lot of time and energy to create. Make Reels the center of your Instagram Marketing strategy. Businesses can boost organic engagement on Instagram almost immediately with lots of ROI.

How to Measure Leads Through Social Media

Every day, your customers are active on a huge range of channels, including social media. If you’re not present and engaging with them across all of these social media platforms… it’s killing your reputation, lead generation, and your bottom line.

How you define a quality “lead” depends on your industry, campaign, and goals. Generally speaking, a quality lead will include useful information and clear signs of intent to engage with your business.

Social media is now the preferred business contact platform. Use this to your advantage by actively engaging with (and converting) prospects and customers on all modern channels such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Reddit. If you’re collecting social media leads, you need to be collecting analytics insights. Whether it’s product sales or new client and services type leads. How do you measure it coming from social media? Here are a few ways:

  • Google Analytics. Watch and review social media platform traffic (goals) in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that Twitter outperforms Facebook, it may be worth redoubling efforts on that platform.
  • Social analytics tools. Tools such as Keyhole, Sprout Social, and Hootsuite also allow you to identify the type of creative and messaging (posts) that performs best. Most of these tools offer easy-to-review dashboards that offer metrics such as the number of impressions, reach, posts, and engagements that certain accounts or hashtags you are getting from each individual platform.
  • Engagement. Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.
  • Tracking via a specific social media “discount code” or “social shopping”. Many brands offer customers a discount code in exchange for a product or newsletter sign-up. Discount codes or rewards points encourage customers to make a return visit to your site, and ideally a purchase. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them.
  • Social Media Ads metrics. The main metrics include Reach, Impressions, and Click-Through Rate.
  • Link Tracking on Social. Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

The above bullets can help you measure leads coming back through Social Media. In the meantime, what can actually help boost the % Leads using social media? 5 tips are below…

  • Optimize your profile. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, contact information, YouTube channel, etc. Your profile should always include a “link back” to your business website. Make sure to “Add a link” to your bio.
  • Create clickable content. Without compelling content, you won’t collect leads (clicks). Clickable content includes social media posts. Social Media posts include clickable content such as blog posts, YouTube channel content, and call to action type of content (landing pages) that can be SHARED.
  • Use social lead ads. Call to action ads can be posted on platforms such as Facebook, Instagram, YouTube, Linkedin, etc. Your best-performing Twitter posts can be “boosted” (just like paid ads) across that platform where you can dial in demographics such as gender, age, geography, etc.
  • Share testimonials as social proof. Customer stories and testimonials can give you the social proof you need to acquire new leads. Showcasing how clients have benefited from your products and services to demonstrate your brand value. Add these stories and testimonials to your website.
  • Leverage social media sponsorships. Instead of using paid ads, you could also attract leads from the social media content that your target audience is already consuming. Consider sponsoring shows, content, and YouTube channels that are popular with your target audience.

 

“Proof of Work” when Hiring a Digital Marketing Firm

The term “proof of work” originally came from decentralized consensus mechanism that requires members of a network to expend effort solving an arbitrary mathematical puzzle to prevent anybody from gaming the system. More recently, Proof of work is used widely in cryptocurrency mining, for validating transactions and mining new tokens..

However, you can also apply this “proof of work” example when hiring a digital marketing agency. For example, when evaluating a digital marketing agency firm (bid) for your business, request the following:

  1. Industry experience. Agency experience in your particular field (niche). Ask for client (roster) names list and testimonials. Review agency clients website layouts, content (blog), social media accounts, etc. Drill down on Agency clients and look for website rankings, social media follower counts, blog content quality.
  2. What results are they promising (vision and strategy)? Ask Agency what their KPI’s (metrics) are with clients and did they meet them (KPIs)? If Agency guarantees  SEO rankings on first page, that’s a red flag. SEO top rankings takes years to achieve and its a “long game” strategy.
  3. What tools are they using (website & blog building, Slack, Social Media, Google apps, email, CRM, etc) with clients? Id the tools aren’t industry leading, and you never heard of them that’s a red flag.
  4. Size of agency? How many heads (resources) will they allocate for your marketing effort? How do they communicate (daily, weekly, monthly)?
  5. Agency website. I needs to be elite. An Agency website needs to look clean, flow well, images top rate, mobile optimized, call to actions (CTA), and downright pleasing to look at. Anything short of that, don’t bother hiring them.
  6. Communications. Do they speak well on the phone and in person (trust is crucial)? Make sure there is chemistry between you and the Agency’s team. If you feel a conflict in the first meetings (chemistry-wise), move on and don’t bother hiring them. Ask them for an initial audit (free of charge) of all your digital resources (website, blog, social media, etc). Most digital marketing agency’s will send you a quick audit and feedback/strategy when vying for your marketing dollars!

An outsourced Digital Marketing Agency should show you “proof of work” and a strategy on how to best achieve your business success in the digital world.

 

Best Google Chrome Extensions for Productivity, Experience and Security (updated)

Picture of a internet browser

Here are latest 15 Google Chrome extensions (updated) boosting your productivity, experience and security.

  1. iCloud Passwords. iCloud Passwords allows you to use the same strong Safari passwords you create on your Apple device, with Chrome on Windows.
  2. LastPass: Free Password Manager. An award-winning password manager, saves your passwords and gives you secure access from every computer and mobile device.
  3. Save to Pocket. Pocket’s Chrome extension is the easiest, fastest way to capture articles, videos, and anything else you find on the web.
  4. HTTPS Everywhere. Encrypt the Web! Automatically use HTTPS security on many sites.
  5. Adblock Plus. A free extension that allows you to customize and control your web experience. Block annoying ads, disable tracking, block sites known to spread malware and lots more.
  6. Privacy Badger. A browser add-on that stops advertisers and other third-party trackers from secretly tracking where you go and what pages you look at on the web.
  7. Print Friendly & PDF. Print Friendly and PDF any Webpage. Print Friendly removes ads, navigation and junk before your print. Pages are optimized for the ultimate print reading experience.
  8. Pablo. Pablo is the simplest way to create beautiful images that fit every social network perfectly.
  9. Google Translate. View translations easily as you browse the web. By the Google Translate team. Highlight or right-click on a section of text and click on Translate icon next to it to translate it to your language. Or, to translate the entire page you’re visiting, click the translate icon on the browser toolbar.
  10. Save to Pocket. Save to Pocket allows you to save articles, Web pages, images and videos for your reading or viewing pleasure. Then it syncs everything across numerous devices, such as your smartphone or tablet.
  11. Boomerang for Gmail. The ultimate email productivity tool. Send later, track responses, and use AI to write better emails.
  12. Todoist. A great useful task manager that helps you keep track of your projects, manage tasks and organize them, all direct from your Chrome browser.
  13. Evernote Web Clipper. Clip interesting web pages, recipes, boarding passes, highlight the most interesting information, take screenshots, and make annotations.
  14. Fair AdBlocker. Blocks a wide range of Ads, malware, and trackers. A solid block adware extension.
  15. Click and Clean. Click and Clean removes all up to your browsing history, cookies, history of downloads, cache, open windows, etc., in one click.

 

Content Creation Success Metrics

Besides driving traffic to your website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name.

Content Strategy Answers the Question ‘Why’ You’re Publishing Content. Establishing content creation success metrics (KPIs) can determine how your marketing is performing as well as RIO. Below is a list of good basic success metrics for your content creation strategy:

  • Spike in visitor traffic and page views on a specific content post.
  • The number of Shares, Likes, Pins, ReTweets on Social Media.
  • Media mentions and stories covering your business or firm.
  • Website ranking (SERPs) increase.
  • Conversions. Actual product sales or new clients (example: Financial Services).

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

Pinterest Marketing – Keep It Simple

The ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic “shareable” strategy should be in place to be able to achieve that goal. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy.

Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That’s a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Small Business (SMB) – Why Blog?

Blogging helps bring customers, and potential clients onto your company website. Blog posts can also help visitors to specific landing pages (A landing page is a page on your site that is designed to convert visitors into leads). This additional and internal linking traffic will help brand awareness, increase sales & leads, and Google rankings.

Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.

How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot). For a specific industry like financial advisors, blogs are a great way to market your Company’s compliant content. Content shows up in Google Search and helps drive visitors back to your website.

Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.

Adding a social media presence to your SEO & website traffic strategy is crucial

Adding a social media presence to your SEO & website traffic strategy is crucial. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals (levers) you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable.

-Online Marketing Juice

Social Media Tip that Increases Website Traffic

Fill in your profile and include a website link in your bio. That’s it! This is crucial as visitors will look and click on your bio. You want them to click back to your website!

We all know the importance of including your social media share links on a content rich website (links automate the content sharing process, increase your brand reach and awareness, links improve trust and authenticity). Conversely, not only does this website backlink in your social media bio give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site. Once they land back on the website, let the website funnel take care of the rest of the journey!