
- 79% of Twitter users like to discover what’s new, making it the top platform for discovery
- People spend 26% more time viewing ads on Twitter than on other leading platforms
- 53% of people on Twitter are more likely to be the first to buy new products
- As of 2020, Twitter has 152 million monetizable daily users (up 21% year over year)
- 22% of U.S. adults use Twitter
- Number of monthly active users (MAUs): 330 million; number of daily active users: 152 million (Omnicore)
- Number of tweets sent per day: approximately 500 million (Omnicore)
- Around one-in-five U.S. adults (22%) say they use Twitter