Thinking About a Website Redesign? Basic Costs Breakdowns

Web designers are essential for your users website experience and search engines (optimization). A general website redesign costs estimate are between $1500-$15,000. A basic redesign should cost cost around $2000 depending on the underlying mechanics such as whether its based off free WordPress, Drupal, etc.

It’s essential that you redesign for mobile users (responsive website design) as most of the traffic these days are from a Tablet or Smartphone.

Designers general charge by the number of pages on your website. Also, note that websites that include a storefront with carts and products may increase the redesign costs. If your website includes e-commerce functionality, always include that e-commerce functionality in the website redesign budget. Adding interactive media can cost you between $200-$13,000. A custom CMS solution can cost between $2,000-$25,000. Look for a free CMS such as WordPress that would lower the costs and can be easily updated on the fly by a website owner.

Building or redesigning a website yourself with a template is usually the cheapest option. It can range anywhere from a few hundred dollars to $3,000 or more, but the real “cost” here is the time and hassle required.

Depending on your redesign goals, you’ll be able to find a freelancer that will charge anywhere from $2,000 to $5,000 for a simple website and upwards of $10,000 to $20,000+ for a bigger website with a variety of template designs, custom features, store fronts, e-commerce, etc.

Agencies are businesses that are fully devoted to marketing, branding, and web design. They are the most expensive option generally, but they also bring diverse experiences and specialties to the table. Agency website design prices start around $10,000 and go up to $50,000 or more depending on the project.

A website redesign is crucial every 3-4 years as the customer visitor habits changes as well as the website tools technologies. Its crucial to pivot when you see your website not converting selling products or gaining client leads. Always too at the website data (Google Analytics) and adjust when the funnels and traffic drop off.

Google My Business Benefits for SMB in 2021

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Picking and Prioritizing your Social Media Platforms

Social Media picture

Don’t let your Facebook, Twitter, LinkedIn or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 1-2 primary accounts.

Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social platforms based on your audience location. Repurpose content so your not always trying to “reinvent the wheel.” Build your presence and following on those accounts as much as possible. If you don’t have Fortune 500 type social media resources, just pick and focus on 1 platform.

Once you get the hang of it (content creation, social scheduling) branch out and add another platform. You can always outsource the work to a freelancer. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media marketing & management.

What do Search Engines like?

Trust. Search engines like Google, Bing, etc., are looking for signals that signify trust. Search engines want to give searchers the best possible result. That’s why you need to work on your trustworthiness on all levels, both technical as well as in content.

Use up-to-date software, have your SSL in order, make strong passwords, use tools such as Cloudflare to protect your site from DDoS attacks. An SSL Certificate (Secure Sockets Layer) is a set of data files that you can add to your server to achieve this encrypted connection between a browser and your server. Besides securing your website by way of encryption, it also helps with SEO (Google Rankings). Google has confirmed that HTTPS is a ranking signal. An unsecured website risks users’ online safety and could be hurting your SEO efforts. Google confirmed way back in 2014 that HTTPS is now a ranking signal. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.

A SSL certificate increases customers trust and confidence in your website. Customer confidence is essential to increasing conversion rates.

Google PageSpeed Insights – Can you Score a Perfect 100?

Website performance is user experience – the power of page speed, translating into attractive online shopping experience inspires sales figures and eventually determines online business success. Can you score a perfect 100 on Google PageSPeed Insights tool?

Webpage admins can use this tool to learn on how google determines their website loading speeds. How to score a perfect 100. How to score a perfect 100…

  1. Rapid webpage loading time
  2. High levels of optimizations
  3. Low instances viewers of leaving a website before it finished loading

Other recommendations help such as reducing website images size (optimize images!) and know which image file format which is more appropriate for its purpose. Use GIF files for small images, use JPG files for images requiring multiple colors, use PNG files for images that require transparency. Request and caching boost loading speed helps as well (WordPress plugin such as W3 Total Cache to easily enable caching). Enabling caching can shave off a significant amount of time of returning visitors and provide a better user experience. The way you set up caching depends on whether you run your site with WordPress or static HTML. Also, add AMP (accelerated mobile pages) protocols to your website. Google prioritizes AMP optimized mobile websites.

Its not always possible to score 100%. Focus on lightweight quick loading web pages will increase chances of your website page appearing on the 1st page of search results. While you should certainly strive to improve your website’s loading times as much as possible, getting a 100/100 in Google PageSpeed Insights isn’t actually that important. For starters, it’s not even the be-all-end-all test for performance. Unlike PageSpeed Insights, Pingdom Tools enables you to test your site’s performance from various locations. The real purpose of testing your site’s performance with Google PageSpeed Insights isn’t to achieve a high score. Instead, it’s to find problem spots on your site, so that you can optimize them and decrease both your actual and perceived loading times.

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

How Blogs Play a Role in Promoting Your Service or Products

I woke up this morning thinking about my blog and how important blogs play a role in the “PR”. I have friends and colleagues that “think” blogs are a waste of time (offer little or no value). Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.

Blogging also helps bring customers and relationships back to your company site and also helps point them to specific landing pages. This additional and internal linking traffic will help brand awareness, sales & leads, and Google rankings.

How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot). For a specific industry like financial advisors, blogs are a great way to market your Company’s compliant content. Content shows up in Google Search and helps drive visitors back to your website.

You can also post Advisor compliant blog content across social media platforms that will also drive prospective clients (visitors) back to the website and fill out a “contact form” that will turn into a quality lead.

Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.

Need blog traffic? Just write good compelling content. It’s that easy. Content Marketing goals really depends on your overall business challenges. If your website has lack of visitors, then Content creation should center around getting website visitor traffic (“clicks” and “time on site”). If your product lacks branding or “awareness,” content marketing should center creating high-quality content that speaks to your target audience’s pain points will position you and your company as a helpful, knowledgeable subject matter expert. Other goals we can drill down to include: Revenue, Lead Generation, Trust, SEO, Target Audience, Returning Visitors, Customer loyalty, Website Bounce Rate…the list can go on and on depending on what stage your business or service is currently at.

Other techniques to get your blog up and pumping traffic include: Links to other blogs, Link Building, buy PPC ads that link to company blog, submit blog sitemaps, post blog content on social media platforms, or write guest articles for popular websites which allows you to tap their brand equity, user trust, and traffic stream back to website. So many ways.

Why Teens Love Instagram

  • The proliferation of iPads (Air, Mini), Amazon Fire, Samsung Galaxy Tab, Microsoft Surface Pro, Smartphones = Frictionless share culture. Teens love to Share
  • Teens love self expression and identity development (creative outpost for ideas, somewhere where kids can share their ideas and photos)
  • Instagram fulfills fundamental teenage needs (discover what’s new and what’s next)
  • Teens want to be where their favorite celebrities/brands are
  • Teens are where their parents aren’t (although that is changing as more parents are now on IG to monitor their teens as well as enjoy the platform themselves

If you are a “brand” or business, Instagram is a great way to expand your business’s reach and engagement (tell a story) with your customers. Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!

Website Page Speed Matters!

Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!