How Much Does A 1-Second Web Page Load Response Cost in 2021?

In its simplest terms, page load time is the average amount of time it takes for a page to show up on your screen. It’s calculated from initiation (when you click on a page link or type in a Web address) to completion (when the page is fully loaded in the browser). Usually it’s measured in seconds.

A 1 second delay in page response can result in a 7% reduction in conversions. This chart also shows how a user remains impatient once we click through that top result Google gave us: half of us will abandon a Web page that takes more than four seconds to load. The stakes are getting even higher as more traffic moves to mobile devices: 40% of shoppers accessing an e-commerce site with their smartphone give up after just three seconds of waiting for a page to load. If you are in the Financial Services industry, that visitor giving up while the page continues to load will lead into a lost client acquisition.

Put yourself in the shoes of your customer or possible new client, and you will realize people hate waiting for a website to load! Web page load time not only impacts user engagement with content but also impacts the wesbite funnel strategy, and thus your site conversion rate.


Financial Advisors: 6 critical metrics to measure business blog performance in 2022 (updated)

  1. Measure Visitors. Traffic measures the number of people who visit your blog.
  2. Measure Leads. Measuring “leads” can be as easy as a vistor filling out a contact form. Set up a goal in Google Analytics. Goals in Google Analytics measure actions you want visitors to take after reading one of your blog posts. That might be signing up for your newsletter, or filling out a content form. Looking at how many people subscribe to your blog or newsletter provides a solid indicator of the quality of your content.
  3. Measure Social Media Shares, retweets, likes or clicks. Social media can be a key driver of short-term traffic. Keeping an eye on your social analytics can help you understand spikes in your shares and the impact of your shared blog content on your overall engagement rate.
  4. Average length of stay. The average length of stay on the blog post’s web page is a metric that gives you an indication of how compelling your blogging is to the reader.
  5. Page views per visit. Page views per visit is a metric that quantifies your success at encouraging multiple interactions.
  6. Inbound links. You need to get well respected, “authoritative” domains linking to your content. More inbound links occur when another website links back to your site. Inbound links is an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).

Financial Advisors: Use Twitter’s Referral Traffic to Convert Prospects into Clients

Twitter should be part of your firm’s marketing strategy. There are a tremendous number of potential clients out there on Twitter looking for Financial Advisor (advice) help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter as a powerful tool in increasing traffic back to their respected website.

Twitter is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads. Twitter is an attractive channel for Financial Advisors (see statistics below) to not only reach prospective clients, but to nurture relationships with existing clients as well.

    • Around one-in-five U.S. adults (22%) say they use Twitter
    • According to 90% of marketers, their social media (Twitter included) marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic.

Dedicate a small portion of your day on Twitter promoting your firm’s original content as well as engage with users looking for financial advice. If your busy with current clients and have no time for social media marketing, hire a freelancer that specialized in FINRA & SEC compliant best practices.

Social Media Checklist for Startup Websites

This is a great article if you are just starting to establish your business or service into Social Media marketing. A good checklist and a great resource.

Social Media Checklist for Startup Websites

The PR Coach: Top 100 Resources for WordPress Tips, Tricks, and Tutorials | WHdb


See on Scoop.itPublic Relations & Social PR Insight

WordPress is by far the most common blogging platform online. It powers 22% of sites on the Internet; no other content management system comes close to its widespread usage. It’s free. It’s robust. And it’s highly extensible,…

WordPress resources

The PR Coach: Top 100 Resources for WordPress Tips, Tricks, and Tutorials | WHdb

The PR Coach: The guide to taking on big brand’s best social media ideas — Part 2: Developing a content strategy | SmartBlogs


See on Scoop.itPublic Relations & Social PR Insight

ocial media is fun to talk about but tough to implement. The truth is there is no cut-and-dried secret to developing a great social media program. Your social presence must be adapted to fit your business and brand. Wait, what was…

Don’t be afraid to flop!

The PR Coach: The guide to taking on big brand’s best social media ideas — Part 2: Developing a content strategy | SmartBlogs

Analyticisms: New social media analytical tools


Quite different but we decided to present them into one post:

  1. Unmetric has a tool called SatisfactionMetrics for large agencies and Fortune 500 companies to turn customer queries into leads and increase loyalty and conversions. Since we are neither a large agency nor a Fortune 500 company…

Good tool resource post.

Analyticisms: New social media analytical tools

The PR Coach: Pinterest Drives Sales [Research] | Heidi Cohen


See on Scoop.itPublic Relations & Social PR Insight

Pinterest, 2012’s social media darling, is a shopper’s heaven. Pinterest is where buyers go to keep up with the latest trends and to consider the products they need and want.

To reach your target audience and support your sales…

Good article.

The PR Coach: Pinterest Drives Sales [Research] | Heidi Cohen