Shoppers on Pinterest spend twice as much as shoppers on other platforms

Pinterest users spend 2x as much when shopping on Pinterest than they do when shopping on other social media platforms. This makes Pinterest an ideal platform for products with a higher price point, like furniture and designer clothing or accessories.

When it comes to promoting your products on Pinterest, don’t be hesitant to showcase them. Demographic data indicate that Pinterest users have a higher income and tend to spend more on their shopping endeavors. By strategically targeting this audience, you may be able to drive more traffic to your website and ultimately increase your sales. Consider incorporating Pinterest into your marketing strategy and leveraging its unique features to showcase your products in a visually appealing way.

How to Perform a Year-End Social Media Business Audit

A year-end social media business audit can help you identify areas for growth and set goals for the coming year. A social media audit is a process used to measure the success of your social strategy across accounts and networks. An audit identifies your strengths, weaknesses, and the next steps needed to improve. Here’s how to get started:

Review your social media metrics: Look at your social media analytics to see how your pages have performed over the past year. Look at metrics such as engagement, reach, and followers. Make note of any spikes or dips in these metrics and try to identify what may have caused them. For each platform, record your username or handle the URL, and the number of followers or subscribers, engagement metrics, or any other KPIs that might be relevant to each channel.
Assess your content: Take a look at the types of content you’ve been posting and how well they’ve been received by your audience. Think about what has resonated with your followers and what hasn’t. You may also want to consider what types of content you want to focus on in the coming year.
Evaluate your social media strategy: Consider whether your current social media strategy is still aligning with your business goals. Are you using the right platforms for your target audience? Are you posting at the optimal times? It may be time to reevaluate your strategy and make adjustments as needed.
Audit your social media presence: Take a look at how your business appears on each social media platform. Are your bios and profile pictures up to date? Do your posts accurately reflect your brand voice and aesthetic? Make sure everything is cohesive across all platforms. Tools such as Agorapulse can analyze your content on Twitter & Instagram. Hashtagify is a cool tool that will allow you to identify related hashtags to the one that has worked best for you. The tool is freemium and it will show you related and popular hashtags for free. Buzzsumo has a handy Facebook audit feature allowing you to analyze the content of any page, and even compare it to competitors’ pages.
Identify areas for improvement: Based on your review of your social media metrics, content, and strategy, identify areas where you can improve. Maybe you must focus on creating more visually appealing content or engaging more with your followers. Make a list of actionable steps you can take to improve your social media presence in the coming year. See what popular posts within each platform and across platforms have in common. The type of post, the target audience of the post, the time it was posted, and any media in the post are things to explore.
Set goals: Once you’ve identified areas for improvement, set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the coming year. This will help you stay focused and progress toward your social media objectives. Your social media goals should be about how social media can benefit your business, including increasing brand awareness, engagement, and traffic to your website.

A year-end social media business audit is a crucial step in helping your business grow and thrive on social media. By reviewing your metrics, assessing your content and strategy, and identifying areas for improvement, you can set yourself up for success in the coming year.

How Users Interact on Pinterest in 2022

How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

Pinterest is a powerful visual platform. Yes indeed!
American Pinterest users spends average 1 hour and 17 minutes on site.
80% Pinterest users are women and 50% have Children.
Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.
Average Order for Pinterest Users $50

Average Order for Pinterest Users $50

As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. Pinterest gained more than 100 million monthly active users in 2020. That’s the biggest increase the platform has ever seen. The influx of Pinners led to a 37% rise in monthly active users between 2019 and 2020.

Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms. If you plan to sell products on Pinterest, Focus on industry keywords and use them strategically in your Pin titles and descriptions, as well as your in board titles and descriptions. Make sure that you’re incorporating your keywords properly and naturally to help ensure your Pinterest SEO will work. This will expand the reach of your Pinterest content, increasing the likelihood that someone will buy.

Fortune 500 Data on Social Media

As of 2018, nearly 97 percent of all Fortune 500 enterprises use at least one social media platform to promote their initiatives and foster positive communication with stakeholders. This statistic was back in 2017-2018. I’m guessing in 2021, the % change is almost 100%. Its clear that using at least one social media network, such as Linkedin, Facebook, Twitter, or YouTube, in order to establish a good communication line with stakeholders, customers and advocates is crucial in 2021.

Determine which social platform serves your brand or service better. Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around that will amplify your brand. Choose the most popular platform based on your company’s product or client demographics. For example, Financial Advisors would choose Facebook, LinkedIn or Twitter over Instagram. Actual product Fortune 500 retail marketers that need more “visual” branding would gravitate towards Instagram or Pinterest.

Pro Tip: Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social networks based on your audience location. Repurpose content so your not always trying to reinvent the wheel. Build your presence and following on those accounts as much as possible. If you do not have Fortune 500 type social media resources, just pick and focus on 1 platform. Once you get the hang of it (content creation, scheduling) branch out and add another platform. You can also outsource the work to a contractor. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media management.

Pinterest Advertising “Quick Start” Guide 2022

Know your Audience first. Catering to Pinterest’s user base is key to marketing success.

79% of the Pinterest users are female. The age distribution of fairly even between 25-54. 60% has some college, 19% Bachelors degree, 10% High School degree, 6% Less than High School, 6% Graduate degree. Pinners spend 29 percent more than non-Pinners, delivering an average of $2 in profit for every advertiser dollar.

When you’re ready to get started with Pinterest, start with a business account. First, create a business account. Start with an eye-catching profile. A great blog post can be found here on”how to set up “Your Small Business on Pinterest in 2021.”

Figure out a Content Strategy first. Foster and grow your community, build brand awareness on other social media websites, pin hi-res images and videos that will interest your customers and demographic. Host contests and encourage customers to repin their favorite products from your boards to their boards!

Types of Pinterest Ads – Promoted Pins (One-tap Pins), Promoted Carousels, Promoted Video Pins, Promoted App Pins, Buyable Pins. Story Pins. When your ready to set up the ad of your choosing, make sure you have installed the Pinterest Tag. With the Promoted Tag you’ll be able to track the actions people take on your website after seeing your Pinterest ads, including checkouts, sign ups, and searches. After you installed your Pinterest tag, the next steps are:

Choose your campaign goal > Choose your campaign budget > Create an ad group > Choose your target audience > Select ad placement > Add interests and keywords > Set your budget and schedule > Tailor for optimization and delivery > Determine your pacing > Pick your Promoted Pins > Monitor campaign performance

Pin It! Add a price on a pin. Add Hashtags (will help customers find your product), Link back to your website product page.

Create organized themed boards. Group similar images as well as similar products and multiple boards. you don’t have to be a big brand or a have a massive marketing budget to make Pinterest ads work for you. Use your creativity and your brand’s uniqueness to showcase your products and engage with your target audience.

Average Order for Pinterest Users $50

The average order value of sales that come from Pinterest is $50. This is currently higher than any other social platform. Pinterest is a popular and valuable channel for almost any small business.

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they’ve tagged or archived, because it’s just not about generating discussion or exchanging information.

Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed. Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.

Your ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic sharable strategy should be in place to be able to achieve that. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy. Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

How To Set Up Your Small Business on Pinterest in 2022

Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect with friends and influencers. If you sell physical products, one of the most obvious ways to use Pinterest is to share images of those products. Your photos can feature different variations of colors and styles and even photos of your customers using your products.

When you’re ready to get started with Pinterest, start with a business account. First, create a business account. Start with an eye-catching profile. Start here – pinterest.com/business/create

1. Verify your website (business website).
> Go to your profile and click on the pencil in the bottom-right corner of the name box. Don’t see the pencil? Go to the menu in the upper right corner, select Settings, and go to Step 2.
> Enter your web address in the Website field, then click Verify Website.
> Follow the instructions on the next page. You can verify with an HTML file or a META tag.
> Once your website’s been verified, you’ll see a checkmark next to it and will have access to your web analytics when you’re logged in

Add the Pin It button to your site. Make it easy to Pin from your website or blog. Go here for directions.

2. Get creative. Make your Pinterest board stand out in the crowd. Use high quality .png images. Example, If your a clothing boutique, take digital pics of all your new inventory (clothes) hanging in your store. Images sell. Your selling your store, your style, your products, your design. High quality digital pics drive customers to your store. Think about it being an online mall your walking through. Create a range of boards that showcase your store’s personality and taste, and make sure each board has enough pins to make it feel substantial. Remember that people can choose which boards they want to follow, so not every board has to appeal to everyone. Pinterest users have been more heavily female (about 65%), so keep that in mind as well. If your customer base is mainly men, Pinterest might not be right for you just yet.

3. Publish high resolution photos of your product. The ideal image dimension is 736 pixels wide. Pinterest will display your image at it’s maximum size up to 736 pixels wide. As long as its 736 pixels wide, Pinterest will adjust the dimensions. Also, highlight customers using your product. Ask them to submit pictures. Acknowledge them and give them a discount coupon for this content.
> Make sure you have your Pin logo up on your website that will allow online traffic to click over to your Pinterest page.
> Use rich pins to automatically include information like prices, availability, ingredients and reviews with your pins. All you need to do is add some meta tags, keywords, and #hashtags.
> Learn and keep checking your Pinterest Analytics dashboard! Pinterest Analytics dashboard shows you which pins are most popular with pinners and which ones are driving the most traffic to your site. You can also see what boards your stuff appears on, how the pins are described and what people pin along with your stuff. All of these insights will help you make smarter choices about your merchandising, product development and pinning strategy.

4. Motivate people to pin. The more people pin your content, the more discoverable it becomes. To encourage more pinning, make it easy to pin from your website and email marketing, and promote pinning in your social channels Like Twitter & Facebook, packaging and advertising. Push people to your Pinterest website and in turn they will visit your actual business website and store in real life. Be sure to add links to your company website and Twitter page on your Pinterest profile. You can also bring users to specific web pages by adding the URL in the pin description.

5. Pin at least once a day so your followers get fresh content in their home feeds. Just like with boards, thoughtful descriptions will make your pins more inspiring and searchable. Never Pin inappropriate material. Keep your personal Pinterest account separate from your business account. What makes a good pin description? Check out these tips:

Recipes: Describe the main ingredients of the dish and how to cook it
Fashion: Include what kind of clothing, the designer or season to wear it
Travel: Tell people the local on and the kinds of things you can do there
DIY: Describe what it is, how you make it and what materials people need
Photography: Name the photographer, year, subject or publication
Design: Mention the designer, medium, publication, etc

Last Pinterest tip: Once you are on Pinterest, add the Pinterest follow button to your social media pages and even your printed materials. This is a good way to jump start your Pinterest presence. A great Pinterest marketing article for small business (SMB) in 2021 is here.

Social Media Outreach in 2022

From a product or services firm perspective: Pick two or three social media platforms and concentrate on mastering those (if resources allow). If resources are limited, concentrate on Facebook and Twitter first. Determine which serves your brand or service better. Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around that will amplify your brand. Choose the most popular platform based on your company’s product or client demographics. For example, Financial Advisors would choose Facebook, LinkedIn or Twitter over Instagram. Actual product marketers that need more “visual” branding would gravitate towards Instagram or Pinterest.

First things first. Establish Trust. People naturally look to other people as a guide for their own behavior. Don’t get spammy with your posts or tweets. Post social media content that is quality and compelling (always include an image). Encourage free exchange. Be open to change and continuous learning. Social proof (trust) typically rises exponentially, and it will become a self-perpetuating force.

Remember to establish reasonable goals once you start gaining momentum. Listen to your customers or fans (followers). Always gain feedback and adjust accordingly (iterate). Figure out what to measure when putting together goals. Example: do you measure “followers” or “likes” “retweets” or “retention” or “sales”?

Your goals should be distinct, in that you have a specific, defensible reason for participating in each platform. Take a look at your outreach strategy and review the reasons your business is implementing a social media marketing outreach plan. What do you want out of your social activities? Are you trying to drive visitors to your website, your blog, via Twitter or your Facebook page? Are your competitors on social media? Focusing on your ultimate goal will guide your next steps: what you do (what other channels you will use going forward), when you do it (what schedule you will aim for? Night or Daytime according to your demographic), and what content to share. Be vigilant and always participate every day (even if you have to schedule and automate it). Social Media marketing is a slow process that will pay off dividends in the future!