Financial Advisors: 6 critical metrics to measure business blog performance in 2022 (updated)

  1. Measure Visitors. Traffic measures the number of people who visit your blog.
  2. Measure Leads. Measuring “leads” can be as easy as a vistor filling out a contact form. Set up a goal in Google Analytics. Goals in Google Analytics measure actions you want visitors to take after reading one of your blog posts. That might be signing up for your newsletter, or filling out a content form. Looking at how many people subscribe to your blog or newsletter provides a solid indicator of the quality of your content.
  3. Measure Social Media Shares, retweets, likes or clicks. Social media can be a key driver of short-term traffic. Keeping an eye on your social analytics can help you understand spikes in your shares and the impact of your shared blog content on your overall engagement rate.
  4. Average length of stay. The average length of stay on the blog post’s web page is a metric that gives you an indication of how compelling your blogging is to the reader.
  5. Page views per visit. Page views per visit is a metric that quantifies your success at encouraging multiple interactions.
  6. Inbound links. You need to get well respected, “authoritative” domains linking to your content. More inbound links occur when another website links back to your site. Inbound links is an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).

What is a Unix grep Command and how does it relate to the Mac Terminal and Windows PowerShell?

Unix is an operating system. It supports multitasking and multi-user functionality. Unix is most widely used in all forms of computing systems such as desktop, laptop, and servers. On Unix, there is a Graphical user interface similar to windows that support easy navigation and support environment.

The top reason for the popularity of Unix Shell Scripting is its robust scope and command line automation. It’s a powerful programming method that can help you learn the command-line better, and makes it easy to understand basic Mac Terminal and Windows PowerShell commands. PowerShell brings the functionality of grep equivalent with the Select-String cmdlet.

grep is a Unix command-line utility for searching plain-text data sets for lines that match a regular expression. Think of it a “search” or “find” command in Unix. Most basic Unix command forms like grep relate to the present Mac Terminal and Windows PowerShell commands. PowerShell is superficially similar to Unix shells. PowerShell has aliases for many of the commands you are used to in Unix, like ls, rm, cp, mv, etc.

The grep command is a filter that is used to search for lines matching a specified pattern and print the matching lines to standard output.

The syntax is:

grep ‘<text-to-be-searched>’ <file/files>

Note that single or double quotes are required around the text if it is more than one word. You can also use the wildcard (*) to select all files in a directory.

If its a one word search, example below (serach for the name “financial” in a file called “advisor”):

grep financial advisor

Grep will display every line where there is a match for the word financial. When executing this command, you do not get exact matches. Instead, the terminal prints the lines with words containing the string of characters you entered.

Say you want to search all files in a Directory. How do you do that?

To search all files in the current directory, use an asterisk instead of a filename at the end of a grep command.

Example, we use financial as a search criterion:

grep financial *

A good UNIX For Dummies Cheat Sheet is here. Unix operates and command line syntx carries over into other OS like MacOS and Windows. Its a good to review how Unix basic commands work when trying them out on your Mac and Windows equivalent automation manager.

Financial Advisor Social Media Targeting for Lead Generation

Social Media should be part of your firm’s marketing strategy. There are tremendous number of potential clients out there in the Social Media ether looking for financial advisor help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter, LinkedIn, Facebook company pages as a powerful tool in increasing traffic back to their respected website.

The number of active users on platforms like Twitter, Facebook, and LinkedIn, continues to grow exponentially, making social media an increasingly attractive channel for financial advisors to not only reach prospective clients and centers of influence, but to nurture relationships with existing clients as well.

After you optimize your profile (contact information, links to website, bio, background and profile logo image), it’s time to create sticky content. Sticky content should include original article blog posts that sit on your company website. Sticky content can also include landing pages, eBooks, YouTube channel, Video and even outside retweeted curated (SEC & FINRA compliant) content.

Dialing in targeting for those high-quality leads looking for Financial Advisor advice includes paid PPC social media ads in which you choose specific demographics for your ideal client (age, gender, household income, City, State, etc.). You can also dial in by selecting #Hashtags keywords that act as a search function for people looking for financial help (#WealthManagers #Advisors, #RIA, #CFP, City & State hashtag etc.). Social Media tools also help targeting. Tools such as HootSuite, Sprout Social, Wyng, Buzzsumo, Mention, Audiense and Google Analytics which provide social media tracking, monitors and analyzes traffic from social, tracks social campaigns and measures ROI.

Bottom line: Social Media is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads.

Is your Financial Services organization using Social Media effectively?

Is your Financial Services organization using Social Media effectively? If not, you’re losing business to your competitors. Reduce efforts and costs (setting up a Social Media account is free). Social media also helps improve your company’s analytics and data on lead trends. At the same time, it reduces costs if automated right and use compliant original company blog article content.