Small Business (SMB) – Why Blog?

Blogging helps bring customers, and potential clients onto your company website. Blog posts can also help visitors to specific landing pages (A landing page is a page on your site that is designed to convert visitors into leads). This additional and internal linking traffic will help brand awareness, increase sales & leads, and Google rankings.

Blogs are the new PR world order, a blog can become a destination, aggregate of knowledge and expertise that helps customers, clients (or investors) make decisions while also building relationships. Relationships are THE name of the game.

How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot). For a specific industry like financial advisors, blogs are a great way to market your Company’s compliant content. Content shows up in Google Search and helps drive visitors back to your website.

Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.

Google My Business Benefits for SMB in 2021

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Why Teens Love Instagram

  • The proliferation of iPads (Air, Mini), Amazon Fire, Samsung Galaxy Tab, Microsoft Surface Pro, Smartphones = Frictionless share culture. Teens love to Share
  • Teens love self expression and identity development (creative outpost for ideas, somewhere where kids can share their ideas and photos)
  • Instagram fulfills fundamental teenage needs (discover what’s new and what’s next)
  • Teens want to be where their favorite celebrities/brands are
  • Teens are where their parents aren’t (although that is changing as more parents are now on IG to monitor their teens as well as enjoy the platform themselves

If you are a “brand” or business, Instagram is a great way to expand your business’s reach and engagement (tell a story) with your customers. Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!

Average Order for Pinterest Users $50

The average order value of sales that come from Pinterest is $50. This is currently higher than any other social platform. Pinterest is a popular and valuable channel for almost any small business.

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they’ve tagged or archived, because it’s just not about generating discussion or exchanging information.

Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed. Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.

Your ultimate goal with Pinterest marketing should be to bring people to your website instead of giving them a sea of content that they will follow redundantly. A well-constructed Pinterest traffic sharable strategy should be in place to be able to achieve that. Pinterest has a great feature through which you can link your website address with the content that you publish via your account. You can share written as well as visual content to get people excited and driven towards your website. This feature can be highly instrumental in boosting your online sales and implementing your Pinterest traffic strategy. Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website!

Small Business: Instagram Should Not Be Ignored in 2021

I shared the above graph way back in 2017. Instagram has become a critical platform for product marketing, particularly small business. The Instagram platform is evolving and raising the bar. Forward to today and the 2023 forecast below:

Instagram is a great way to tell a story and find customers. Once you’ve got a story going, an audience will grow organically (as pictured above). A key ingredient with Instagram is using # Hashtags to get your business found by customers. Hashtag marketing makes your posts searchable and gets your business found by local & national customers (especially relevant on Instagram where you can post 10+ Hashtags per post). Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. The option to switch to an Instagram business account and use Instagram tools for checking insights and running advertisements has been life changing for small business (SMB).

With Instagram ads, you can reach new customers and extend your reach with customizable, trackable advertisements. You can target specific demographics, link to your website and collect valuable user data that can help inform your other social media marketing campaigns. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!

Pinterest Marketing for Small Business in 2021

Pinterest has seen a huge growth of users in 2020-2021. Pinterest can help certain small business increase their referral traffic from visually rich content which gets published on the site. With the launch of Pinterest for Business Pages, small business brands must take advantage of the platform. Pinterest for Business Pages is essentially its version of Facebook Pages for business. It’s important to note there are personal and business accounts on Pinterest.

The Pinterest business account gives you access to Pinterest’s Built-In Analytics Dashboard as well as the ability to advertise: Promoted Pins, Buyable Pins. Your Pins are optimized for business: Rich Pins and Pin Statistics for each Pin and a business account will get access to new features before a personal account. A Pinterest personal account is ideal if you want to find things. With a personal account, you can still upload your own pins, but you won’t be able to see the statistics on the things you pin.

The good news is that Pinterest is offering the option to either create a new business profile, or convert your existing personal one. This is done through the Pinterest Business Center, where you simply create a new account or click to convert your existing one.

Pinning strategies include “Repinning”, which is a great way of building up new followers, but to be truly influential, you need to pin your own content regularly and before everyone else. Pinterest is a very visual site, but there’s nothing to say that you can’t pin videos on your boards. It’s good to mix up your content a little and provide these links, just to see how exactly your followers react to it.

While your descriptions can go up to 500 characters, the chances of people reading the entire description (unless it’s a competition) is slim. This is especially true when you consider that only a small portion of that description will be visible when you’re browsing boards. It’s best to keep descriptions short and sweet so that both the image and text is easily visible.

Why is Pinterest getting so popular amongst small business brands and Marketing SEO?

According to data released by SimilarWeb also found that Pinterest receives 58.78% of direct desktop traffic and 37.98% from the organic search. They also got 1.4% traffic from referring sites like Amazon and Etsy. Most consumers using Pinterest head straight to the site when looking for inspiration or products to buy, with few visitors from Social, Mail, or Display Advertising.

Finally, and very important! Make sure to verify your website with Pinterest which enables you to become visible in search results (SERPs). To do this, simply add a HTML tag from Pinterest to the header of your website. You have to add an HTML tag to your website’s source code so Pinterest can confirm that you own the website you want to claim. By claiming your website, you get access to analytics for the Pins you publish from your site, the analytics on Pins that other people create from your site and let people know where they can find more of your content. Simple.