How to Acquire Financial Services Leads using Social Media & Tips to Help you Stay Compliant

Social media is a powerful tool for acquiring financial service leads. With billions of users on platforms such as Facebook, Instagram, LinkedIn, and Twitter, it’s no wonder that businesses are turning to social media to reach potential customers. In this blog post, we’ll explore some of the best ways to acquire financial services leads using social media.

  1. Create a strong presence on social media

Before you can start acquiring leads on social media, it’s essential to establish a strong presence on the platforms you plan to use. This means creating a professional profile, posting high-quality content, and interacting with your followers. By creating a strong presence, you’ll be more likely to attract potential leads who are interested in your financial services.

  1. Use targeted ads

One of the most effective ways to acquire leads on social media is through targeted ads. By targeting specific demographics, locations, and interests, you can ensure that your ads are being seen by the people most likely to be interested in your financial services. For example, if you offer mortgage services, you could target ads to homeowners in a certain location.

  1. Utilize social media groups and communities

Another way to acquire financial services leads on social media is by joining groups and communities related to your industry. By participating in these groups and communities, you can connect with potential leads looking for financial advice or services. Just be sure to follow any group rules and guidelines and be respectful of other members.

  1. Share valuable content

Sharing valuable content on social media is a great way to attract leads. This could be industry news, tips, and tricks, or educational resources. By consistently sharing high-quality content, you’ll position yourself as a thought leader in your industry and build trust with potential leads.

  1. Use social media to answer questions and offer advice

Social media is a great place for people to ask questions and seek advice. By actively participating in these conversations and offering helpful information, you can establish yourself as an expert in your field and attract leads. Just be sure to follow any guidelines and policies set by the social media platform and always provide accurate and helpful information.

Social media is a powerful tool for acquiring financial services leads. By creating a strong presence, using targeted ads, participating in groups and communities, sharing valuable content, answering questions, and offering advice, you can attract potential leads and grow your business.

Also, as a financial advisor, it’s important to adhere to all regulatory requirements, including those related to social media (FINRA & SEC). Here are some tips to help you stay compliant when using social media as a financial advisor:

  1. Understand the rules: The Securities and Exchange Commission (SEC) and FINRA has specific rules (Guidance) that apply to financial advisors using social media. It’s important to familiarize yourself with these rules to ensure that you’re not breaking any regulations. Some key things to keep in mind include:
  • Disclosing any material conflicts of interest
  • Not making false or misleading statements
  • Not using social media to advertise your services without providing the required disclosures
  • Retaining all relevant communications and records for a specified period of time
  1. Use caution when posting: Be careful about what you post on social media as a financial advisor. Even if you’re not intentionally trying to break the rules, it’s easy to accidentally make a statement that could be perceived as misleading or inappropriate.
  2. Keep it professional: Social media is a public forum, so it’s important to maintain a professional image. Avoid posting personal or inappropriate content, and always be respectful and courteous in your interactions with others.
  3. Disclose your relationship: If you’re posting about a specific investment or product, be sure to disclose your relationship to that product or investment. This could include disclosing whether you own the product or are being compensated for promoting it.
  4. Use proper disclaimers: If you’re posting content that could be perceived as investment advice, be sure to include appropriate disclaimers. This could include a statement that the content is for informational purposes only and does not constitute investment advice.

By following these tips, you can help ensure that you’re staying SEC & FINRA-compliant on social media as a financial advisor. Remember, it’s always better to err on the side of caution when it comes to regulatory compliance.

The use of Social Media in Financial Services organizations is not an option anymore

 

The use of Social Media in financial services organizations is no longer an option. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. Social Media offers an easy and low-commitment way for potential customers (or clients) to express interest in your business and your products.

-Online Marketing Juice

What is your Brand’s Story? Are You Prepared to Capitalize on it?

The best way to get into the press is by having an amazing brand story. Once you figure out your Brand’s story, its time to dial-in the digital marketing aspect. Time to get some media attention. Start building relationships (example: Twitter) with Journalists before you need them. Distribute Press Releases. Create a website Resource Center for media. Write guest articles. Make Podcast appearances.

Now its time to capitalize on it! The next biggest thing you need to figure out is where your readers & visitors are going to go after hearing about your company (brand) product or services. The target should be company website or specific landing page. The focus should be on a conversion strategy and website funnel design. Ideally, this should be figured out and created BEFORE seeking media coverage. Once everything is in place and the website conversions play out out, its manifest destiny.

 

 

 

 

 

 

Financial Advisors: Use Twitter’s Referral Traffic to Convert Prospects into Clients

Twitter should be part of your firm’s marketing strategy. There are a tremendous number of potential clients out there on Twitter looking for Financial Advisor (advice) help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter as a powerful tool in increasing traffic back to their respected website.

Twitter is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads. Twitter is an attractive channel for Financial Advisors (see statistics below) to not only reach prospective clients, but to nurture relationships with existing clients as well.

    • Around one-in-five U.S. adults (22%) say they use Twitter
    • According to 90% of marketers, their social media (Twitter included) marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic.

Dedicate a small portion of your day on Twitter promoting your firm’s original content as well as engage with users looking for financial advice. If your busy with current clients and have no time for social media marketing, hire a freelancer that specialized in FINRA & SEC compliant best practices.

Video Marketing Success For Financial Advisors

Video Marketing is really intriguing to me. From watching countless of Financial Advisor videos, the delivery & production can be really good or really bad.

Video is an incredible tool to market your Financial Service if done right. Good sticky video content can increase brand awareness, website visit lengths (time-on site), lead generation, as well as compliment your YouTube channel. Video is the perfect type of content to share across social media sites like Facebook and Twitter. Sharing will maximize the most coverage.

A speaker’s charism must be “trust worthy” and compelling. The trust part is crucial if you want me to buy a product or gain a new financial service client. It really depends upon the charisma aspect, production quality and the actual subject. Video marketing is a powerful lead generation tool when done well.

Before looking into Video marketing, think about the ROI first.

    • Time resource to make the actual video
    • Produce the videos in-house? or do you outsource to a production firm?
    • Costs of production (fly out a small team from a production firm or use a remote solution). Costs can also include equipment, script writing, etc.

Basic video success for Financial Advisors depends on the following:

    1. Length (1-5 mins).
    2. Production quality (high-resolution). When it comes to shooting and distributing your videos, it’s important to know about image resolution.
    3. Subject. Financial subjects include Medicare, Retirement, Social Security, Investing, Wealth Management, Personal Finance, etc. If the script is great and spot-on, the more clicks and visitors traffic back to the website = potential new client leads.
    4. Speakers charisma. Charismatic people are confident and need help establish trust for the video to interest potential clients.

Remote Video Creation solutions such as OpenReel & Vidyard offer great ways to add video into your emails & website. These services can film from anywhere remotely on a user’s computer or smartphone. Upload your compliant financial advisor videos and drive engagement and lead generation on all channels (website, social media, YouTube, email).

Upload the videos onto your website as well as YouTube channel. You can even host it on Vimeo where you can publish videos to any channel, customize the player and add powerful marketing tools to bump up engagement.

Most important – Be authentic, know your client “persona” target and provide FINRA & SEC compliant original video content. Focus on your financial service specialty!

Do you have a Financial Advisor Website with Amazing Content?

Do you have a Financial Advisor website with amazing content? Original blog posts? Sticky landing pages? Videos? eBooks? Social Media is THE perfect platform to post & link all your SEC and FINRA compliant original content.

Social Media helps amplify the firm’s brand awareness. Showcasing original blog posts on social media will help push visitors (client leads) back to the home website. Presence on social media is also must if you want to get noticed and be respected. 79% of Twitter users like to discover what’s new, making it the top platform for discovery. Around one-in-five U.S. adults (22%) say they use Twitter

 

 

Why Your Business or Service Needs To Get On Twitter NOW

10 Tips for Website Landing Page Optimization

  1. Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Desktop Page should take no more than 6 seconds to load. I would avoid Flash at all cost as it adds to load time and its EOL. Your mobile landing page should load in under 5 seconds. Speed matters for conversions. Here is how to check…You can test your website load times at pingdom.
  2. Make it obvious which button to click to complete an action.
  3. Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
  4. Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
  5. Make sure your images are catchy, contextual, and load FAST. Optimize your images! Descriptive image file names, ALT tags, file size, Anchor text.
  6. Privacy policy at bottom of landing page (good for compliance). It’s also a good idea when adding landing pages to the website, submit a new sitemap to Google (via Google Search console).
  7. Check keyword usage. DO NOT spam keywords.
  8. Remove all possible distractions. Your design layout should be very clean, crisp, and clear. Get creative. No stupid redirects. Use a single dominate image or photo.
  9. If you use WordPress and have no experience in optimization, just add a WordPress optimization plugin.
  10. Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll “below the fold.”

Financial Advisor Social Media Targeting for Lead Generation

Social Media should be part of your firm’s marketing strategy. There are tremendous number of potential clients out there in the Social Media ether looking for financial advisor help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter, LinkedIn, Facebook company pages as a powerful tool in increasing traffic back to their respected website.

The number of active users on platforms like Twitter, Facebook, and LinkedIn, continues to grow exponentially, making social media an increasingly attractive channel for financial advisors to not only reach prospective clients and centers of influence, but to nurture relationships with existing clients as well.

After you optimize your profile (contact information, links to website, bio, background and profile logo image), it’s time to create sticky content. Sticky content should include original article blog posts that sit on your company website. Sticky content can also include landing pages, eBooks, YouTube channel, Video and even outside retweeted curated (SEC & FINRA compliant) content.

Dialing in targeting for those high-quality leads looking for Financial Advisor advice includes paid PPC social media ads in which you choose specific demographics for your ideal client (age, gender, household income, City, State, etc.). You can also dial in by selecting #Hashtags keywords that act as a search function for people looking for financial help (#WealthManagers #Advisors, #RIA, #CFP, City & State hashtag etc.). Social Media tools also help targeting. Tools such as HootSuite, Sprout Social, Wyng, Buzzsumo, Mention, Audiense and Google Analytics which provide social media tracking, monitors and analyzes traffic from social, tracks social campaigns and measures ROI.

Bottom line: Social Media is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads.