RIA – Online Marketing Juice

Leveraging Social Media Strategies to Skyrocket Your Website Traffic

In the highly competitive world of digital marketing, establishing a strong online presence is no longer an option but a necessity, especially for small to medium-sized businesses and Certified Financial Planners (CFPs). This comprehensive guide aims to provide a vital tip that can significantly amplify your website’s traffic – and it starts with optimizing your social media profile.

The first and most crucial step is a deceptively simple one: complete your social media profiles and include a backlink to your website in your bio. This key step may seem elementary, but it can profoundly impact your website’s traffic. Visitors are naturally inclined to check out your profile and click the link within your bio, directing them straight to your website.

In this digital age, your online presence extends far beyond your website. It’s intertwined with social media platforms where your brand reach and awareness exponentially expand. Incorporating your social media share links on a content-rich website not only automates the content-sharing process but also bolsters your brand’s visibility. Moreover, these links solidify trust and authenticity among your audience, essential factors that encourage clicks and drive traffic.

Conversely, integrating a website backlink within your social media bio allows potential visitors to explore your business further. By giving readers a chance to click through to your website, you don’t just offer them an insight into your operations – you effectively generate another visitor, another potential lead.

Upon landing on your website, the strategic design of your website funnel steps in to navigate the user’s journey. When finely tuned, this process can increase conversions, further boosting your SEO rank and enabling your website to attract more visitors.

The power of a well-strategized social media profile can be a game-changer for your digital marketing efforts. This seemingly straightforward action can generate a steady traffic flow, leading to increased visibility, higher SEO ranking, and business growth.

Remember, in today’s interconnected digital landscape, every click counts!

Maximizing Your Reach: How CFP’s, Financial Advisors, and RIAs Can Use Multiple Channels to Deliver Niche Content

If you are a CFP, a financial advisor, or a registered investment advisor (RIA), you may wonder how to create niche content for your website, social media, and podcast that showcases your expertise and attracts your ideal clients. However, you also need to be mindful of the fiduciary duty that you owe to your clients and potential clients and avoid any conflicts of interest or misleading statements that could harm your reputation or expose you to legal risks.

In this blog post, I will share some tips on developing niche content messaging consistent with your fiduciary duty and compliant with the CFP Board’s Code of Ethics and Standards of Conduct, the Investment Advisers Act of 1940, and other applicable regulations.

Tip #1: Define your niche and value proposition

Before you start creating content, you need a clear idea of your target audience and what value you can offer them. A niche is a specific market segment with distinct needs, preferences, and characteristics that you can address better than others. A value proposition is a statement that summarizes how you can help your niche solve their problems or achieve their goals.

For example, if your niche is young professionals who want to retire early, your value proposition could be: “I help young professionals achieve financial independence and retire early by creating personalized financial plans that optimize their income, expenses, savings, investments, and taxes.”

Tip #2: Research your niche’s pain points and interests

Once you have defined your niche and value proposition, you need to do some research to understand what your niche’s pain points and interests are. What are their biggest challenges and frustrations? What are their aspirations and dreams? What are their common questions and concerns? What are their sources of information and inspiration?

You can use various methods to research your niche, such as surveys, interviews, online forums, social media groups, podcasts, blogs, Reddit books, magazines, etc. The more you know about your niche, the more relevant and engaging your content will be.

Tip #3: Choose the right platforms and formats for your content

Depending on your niche’s preferences and habits, you may want to use different platforms and formats for your content. For example, some niches may prefer to read blog posts or articles on your website or newsletter, while others may prefer to listen to podcasts or watch videos on YouTube or Instagram. Some niches may respond well to infographics or charts that illustrate complex concepts or data, while others may enjoy stories or case studies that showcase real-life examples or testimonials.

You should experiment with different platforms and formats to see what works best for your niche and track the performance of your content using metrics such as views, clicks, shares, comments, likes, downloads, subscriptions, etc.

Tip #4: Provide valuable information and education

One of the main goals of your content is to provide valuable information and education to your niche that helps them solve their problems or achieve their goals. You want to position yourself as an expert and a trusted source of advice in your niche. You also want to demonstrate how you can add value to your niche through your services or products.

You should focus on relevant and useful topics in your niche to provide valuable information and education. You should also use clear and simple language that avoids jargon or technical terms that may confuse or alienate your audience. You should also cite credible sources of information and data that support your claims or recommendations.

Tip #5: Be transparent and honest

As a fiduciary advisor, you have a duty to act in the best interests of your clients at all times. This means that you should avoid or disclose any conflicts of interest that may affect your advice or recommendations. You should also avoid making any false or misleading statements that may deceive or harm your audience.

To be transparent and honest in your content, you should always disclose any affiliations or relationships that may influence your content. For example, if you receive compensation or benefits from a product or service that you mention in your content, you should disclose that fact. You should also disclose any limitations or risks associated with your advice or recommendations. You should also correct any errors or inaccuracies you discover in your content as soon as possible.

Generate More Leads For Your Financial Advisor Practice Using Reddit

Are you a financial advisor looking for more leads? Social media is becoming increasingly popular as an avenue to successfully connect with potential clients. Reddit specifically can be an excellent platform to target those interested in topics related to finance, investments and savings. It offers an in-depth discussion forum, allowing financial advisors the opportunity to establish relationships and begin conversations that could ultimately lead to new business opportunities. With 52 million daily active users, Reddit is one platform you shouldn’t overlook when it comes to marketing your business. In this blog post, we will explore how you can use Reddit as a powerful lead generation tool for your financial advisor practice!

Overview of Reddit and how it can help generate leads for financial advisors

Reddit is a social media platform that has grown steadily over the years. It allows users to post content on various subreddits that cover different topics. One of the best ways that financial advisors can leverage Reddit is by engaging with relevant subreddits. This can involve sharing useful information about finance and investing that could help users in need of financial advice. It’s important to note that financial advisors should avoid selling their services aggressively. Instead, they should focus on building relationships by providing valuable information. By doing so, financial advisors can position themselves as experts in their field and potentially generate leads while helping people solve their financial problems.

Create a Reddit profile tailored to your practice and make sure to include relevant contact information

Creating a Reddit profile that effectively represents your practice is a crucial step towards expanding your online presence. As you begin the process, keep in mind that your profile should communicate a sense of professionalism and expertise that accurately reflects your brand. Be sure to include relevant contact information such as your website, email address, and phone number to make it easy for potential clients to reach you. By taking the time to optimize your Reddit profile, you can establish yourself as a respected authority in your field and reach a wider audience of potential clients.

Join subreddits related to investing, financial advice, and personal finance

In today’s world, it is more important than ever to be financially literate and to stay informed on investing and personal finance. One great way to do this is by joining subreddits dedicated to these topics. Whether you’re looking for advice on managing debt or insights into the stock market, there is sure to be a subreddit that caters to your interests. By subscribing to these communities, you can engage with other like-minded individuals, share your own experiences, and learn from the experiences of others. With the wealth of knowledge available on these subreddits, you’ll be well on your way to achieving your financial goals in no time.

Post helpful content that will encourage people to reach out and ask questions about your services

As a professional service provider, my ultimate goal is to provide the best possible service to my clients. To achieve this, I understand the importance of being approachable and facilitating open communication. That’s why I encourage individuals to reach out with any questions they may have about my services. Whether it’s through email, phone, or social media, I am happy to provide any information necessary to address their concerns. I also strive to share helpful and informative content that can provide valuable insights and guidance. So, don’t hesitate to ask me anything – I am here to help in any way I can!

Engage with other users on the subreddit by commenting on their posts and offering advice

Participating in online communities such as subreddits can be a great way to connect with people who share similar interests and get valuable insights and advice. By commenting on posts and engaging with other users, you open up opportunities to learn from diverse perspectives and expand your understanding of a topic. Offering advice or sharing your own experiences can also help others, and it enables you to build a positive reputation as a member of the community. So don’t hesitate to join in on the conversation and make meaningful connections with other users on your favorite subreddit.

Set up an advertising campaign on Reddit to get even more exposure for your services

Looking to increase the exposure for your business or services? One strategy you may want to consider is setting up an advertising campaign on Reddit. With its growing user base and targeted communities, Reddit can be a valuable platform for reaching your desired audience. However, it’s important to approach advertising on Reddit strategically and with a professional tone in order to make the most of this platform. By crafting compelling ad copy and targeting the right subreddits, you have the potential to reach a large, engaged audience that is interested in what you have to offer. So why not explore the possibilities of advertising on Reddit and see how you can take your brand to new heights?

The Audience Manager tool allows advertisers to edit, delete, create and reuse audiences across their Reddit ad accounts.

The Audience Manager tool offered by Reddit provides advertisers with an efficient way to manage their audiences across multiple ad accounts. With this tool, advertisers can easily edit, delete, create, and reuse audiences, leading to more effective targeting and higher ROI. The interface is user-friendly, making it easy to navigate and customize settings. By utilizing this tool, advertisers have more control over their ad campaigns and can optimize their targeting to reach the right audience. Reddit’s Audience Manager is a must-have tool for any advertiser looking to maximize their advertising efforts on the platform.

Reddit has made new enhanced features for its Ads Manager which will improve how advertisers manage their campaigns on the platform.

Among the changes, Reddit has introduced a new Audience Manager tool, enabling advertisers to create, edit, delete and reuse audiences across their Reddit ad account. Further features include:

This new Reddit Support chat module is accessible on every page of the Ads Manager, as well as in the Reddit Ads Help Center.
The Reddit Pixel Helper is a wizard-style experience in the ads dashboard that streamlines the pixel setup process to help new performance-focused advertisers integrate the Reddit Pixel, which lets them measure their campaign success, optimize campaigns, and retarget high-value customers.
Testing campaigns and signing up will now be easier for advertisers. Reddit is introducing an advertising credit so that advertisers can learn more about the company’s advertising solutions and test Reddit as a channel for their business.
The company has added more than 1000 new targetable communities to the Reddit Ads Manager.
User interface updates that have been implemented over the course of the year include updated navigation, a revamped sign-up page, and an updated metrics modal that separates events and metrics.
The Audience Manager tool allows advertisers to edit, delete, create and reuse audiences across their Reddit ad accounts.
Advertisers can now update the creatives of an existing ad right on the ‘Edit Ad’ page, allowing them to quickly make changes to their campaigns.

Reddit self-serve ads can be a powerful element of the overall marketing strategy for your small, medium, and corporate business. Reddit can offer social media advertisers advantages compared to some of the more established ad channels like Meta or Twitter.

Reddit can offer advertisers Highly-Engaged Audiences at a lower cost. Less competition on the Reddit ad platform means you can expect CPMs (cost per thousand) and CPCs (cost per click) that are considerably lower than your main social advertising networks.

In conclusion, Reddit is an invaluable tool for financial advisors to generate much-needed leads. Once you have set up your account and custom profile tailored to your practice, join relevant subreddits to become part of the discussion and begin to engage with other users. Make sure to provide helpful information so that people can begin to trust in your services and contact you with any questions they may have. Additionally, advertising on Reddit yields very good results because of its precise targeting options through Audience Manager and social tools, which allow you to target people who are already engaged in financial topics. So what are you waiting for? Start using Reddit today to get more leads for your financial advisor practice and take advantage of the immense potential that it has to offer!

How to Acquire Financial Services Leads using Social Media & Tips to Help you Stay Compliant

Social media is a powerful tool for acquiring financial service leads. With billions of users on platforms such as Facebook, Instagram, LinkedIn, and Twitter, it’s no wonder that businesses are turning to social media to reach potential customers. In this blog post, we’ll explore some of the best ways to acquire financial services leads using social media.

Create a strong presence on social media

Before you can start acquiring leads on social media, it’s essential to establish a strong presence on the platforms you plan to use. This means creating a professional profile, posting high-quality content, and interacting with your followers. By creating a strong presence, you’ll be more likely to attract potential leads who are interested in your financial services.

Use targeted ads

One of the most effective ways to acquire leads on social media is through targeted ads. By targeting specific demographics, locations, and interests, you can ensure that your ads are being seen by the people most likely to be interested in your financial services. For example, if you offer mortgage services, you could target ads to homeowners in a certain location.

Utilize social media groups and communities

Another way to acquire financial services leads on social media is by joining groups and communities related to your industry. By participating in these groups and communities, you can connect with potential leads looking for financial advice or services. Just be sure to follow any group rules and guidelines and be respectful of other members.

Share valuable content

Sharing valuable content on social media is a great way to attract leads. This could be industry news, tips, and tricks, or educational resources. By consistently sharing high-quality content, you’ll position yourself as a thought leader in your industry and build trust with potential leads.

Use social media to answer questions and offer advice

Social media is a great place for people to ask questions and seek advice. By actively participating in these conversations and offering helpful information, you can establish yourself as an expert in your field and attract leads. Just be sure to follow any guidelines and policies set by the social media platform and always provide accurate and helpful information.

Social media is a powerful tool for acquiring financial services leads. By creating a strong presence, using targeted ads, participating in groups and communities, sharing valuable content, answering questions, and offering advice, you can attract potential leads and grow your business.

Also, as a financial advisor, it’s important to adhere to all regulatory requirements, including those related to social media (FINRA & SEC). Here are some tips to help you stay compliant when using social media as a financial advisor:

Understand the rules: The Securities and Exchange Commission (SEC) and FINRA has specific rules (Guidance) that apply to financial advisors using social media. It’s important to familiarize yourself with these rules to ensure that you’re not breaking any regulations. Some key things to keep in mind include:

Disclosing any material conflicts of interest
Not making false or misleading statements
Not using social media to advertise your services without providing the required disclosures
Retaining all relevant communications and records for a specified period of time

Use caution when posting: Be careful about what you post on social media as a financial advisor. Even if you’re not intentionally trying to break the rules, it’s easy to accidentally make a statement that could be perceived as misleading or inappropriate.
Keep it professional: Social media is a public forum, so it’s important to maintain a professional image. Avoid posting personal or inappropriate content, and always be respectful and courteous in your interactions with others.
Disclose your relationship: If you’re posting about a specific investment or product, be sure to disclose your relationship to that product or investment. This could include disclosing whether you own the product or are being compensated for promoting it.
Use proper disclaimers: If you’re posting content that could be perceived as investment advice, be sure to include appropriate disclaimers. This could include a statement that the content is for informational purposes only and does not constitute investment advice.

By following these tips, you can help ensure that you’re staying SEC & FINRA-compliant on social media as a financial advisor. Remember, it’s always better to err on the side of caution when it comes to regulatory compliance.

What is your Brand’s Story? Are You Prepared to Capitalize on it?

The best way to get into the press is by having an amazing brand story. Once you figure out your Brand’s story, its time to dial-in the digital marketing aspect. Time to get some media attention. Start building relationships (example: Twitter) with Journalists before you need them. Distribute Press Releases. Create a website Resource Center for media. Write guest articles. Make Podcast appearances.

Now its time to capitalize on it! The next biggest thing you need to figure out is where your readers & visitors are going to go after hearing about your company (brand) product or services. The target should be company website or specific landing page. The focus should be on a conversion strategy and website funnel design. Ideally, this should be figured out and created BEFORE seeking media coverage. Once everything is in place and the website conversions play out out, its manifest destiny.

Financial Advisors: Use Twitter’s Referral Traffic to Convert Prospects into Clients

Twitter should be part of your firm’s marketing strategy. There are a tremendous number of potential clients out there on Twitter looking for Financial Advisor (advice) help. As social media continues to increase with financial advisor usage – Advisors are using platforms such as Twitter as a powerful tool in increasing traffic back to their respected website.

Twitter is a tremendous source of delivering traffic to your website and hopefully (with the help of a superb website funnel) will convert them into quality leads. Twitter is an attractive channel for Financial Advisors (see statistics below) to not only reach prospective clients, but to nurture relationships with existing clients as well.

- Around one-in-five U.S. adults (22%) say they use Twitter
- According to 90% of marketers, their social media (Twitter included) marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic.

Dedicate a small portion of your day on Twitter promoting your firm’s original content as well as engage with users looking for financial advice. If your busy with current clients and have no time for social media marketing, hire a freelancer that specialized in FINRA & SEC compliant best practices.

Video Marketing Success For Financial Advisors

Video Marketing is really intriguing to me. From watching countless of Financial Advisor videos, the delivery & production can be really good or really bad.

Video is an incredible tool to market your Financial Service if done right. Good sticky video content can increase brand awareness, website visit lengths (time-on site), lead generation, as well as compliment your YouTube channel. Video is the perfect type of content to share across social media sites like Facebook and Twitter. Sharing will maximize the most coverage.

A speaker’s charism must be “trust worthy” and compelling. The trust part is crucial if you want me to buy a product or gain a new financial service client. It really depends upon the charisma aspect, production quality and the actual subject. Video marketing is a powerful lead generation tool when done well.

Before looking into Video marketing, think about the ROI first.

- Time resource to make the actual video
- Produce the videos in-house? or do you outsource to a production firm?
- Costs of production (fly out a small team from a production firm or use a remote solution). Costs can also include equipment, script writing, etc.

Basic video success for Financial Advisors depends on the following:

1. Length (1-5 mins).
2. Production quality (high-resolution). When it comes to shooting and distributing your videos, it’s important to know about image resolution.
3. Subject. Financial subjects include Medicare, Retirement, Social Security, Investing, Wealth Management, Personal Finance, etc. If the script is great and spot-on, the more clicks and visitors traffic back to the website = potential new client leads.
4. Speakers charisma. Charismatic people are confident and need help establish trust for the video to interest potential clients.

Remote Video Creation solutions such as OpenReel & Vidyard offer great ways to add video into your emails & website. These services can film from anywhere remotely on a user’s computer or smartphone. Upload your compliant financial advisor videos and drive engagement and lead generation on all channels (website, social media, YouTube, email).

Upload the videos onto your website as well as YouTube channel. You can even host it on Vimeo where you can publish videos to any channel, customize the player and add powerful marketing tools to bump up engagement.

Most important – Be authentic, know your client “persona” target and provide FINRA & SEC compliant original video content. Focus on your financial service specialty!

Do you have a Financial Advisor Website with Amazing Content?

Do you have a Financial Advisor website with amazing content? Original blog posts? Sticky landing pages? Videos? eBooks? Social Media is THE perfect platform to post & link all your SEC and FINRA compliant original content.

Social Media helps amplify the firm’s brand awareness. Showcasing original blog posts on social media will help push visitors (client leads) back to the home website. Presence on social media is also must if you want to get noticed and be respected. 79% of Twitter users like to discover what’s new, making it the top platform for discovery. Around one-in-five U.S. adults (22%) say they use Twitter