Can Your Website Monetize in 2021?

You can monetize your website in several ways. You can place ads, write sponsored content and get backlinks to your blog or website for paid articles.

If your interested in monetizing your website, do the math first.

  • What’s the revenue per visit? (RPM)
  • What’s the cost of getting a visit?
  • Is there a viral co-efficient?
  • What’s the cost of a visitor?
  • Are there members/users?
  • What’s the permission base and how is it changing?

Ways to monetize a website include “Affiliate” marketing, Selling Ad Space, Google AdSense, Online webinars or online video courses, sell digital products, create a membership-based or subscription website. To give you some benchmarks, a site that gets 1,000 ad clicks daily would earn about $450 per month. On the other hand, a site that uses affiliate marketing and has memberships/subscriptions can earn several thousand per month.

Product Launch Essentials for Start-Ups & Small Business

If your a start-up, small business, or a one-man show, you may not have an enormous budget to launch a product like say Microsoft or Apple. Never spend more than what you can afford to lose or gain a new customer. Below are few essentials for a successful product launch with limited budget:

  • Social Media. Set up a refresh of your Facebook page, LinkedIn & Instagram company page. Send out Twitter product launch tweets (schedule tweets 24 hours before launch date), create a LinkedIn group, create a webinar (webinars are huge right now, and they are the easiest way to connect with your audience). If your in retail, use Groupon. If you have a physical location your customers frequent, utilize geolocation tools like Foursquare or Gowalla. In addition to a review site, Yelp also offers “check-in” offers and “deals” that are similar to what Groupon & Living Social offers. Use these services to reach out to new, potential customers.
  • Website refresh. Create new product-specific landing pages, feature photos (.png’s), blog content, online collateral. Adjust and enhance your website meta tags/keywords to reflect new product information.
  • Review copies. Reach out to influential bloggers + online publications. Send them copies 1-2 weeks before launch with an embargo date. Make sure you have some type of “blogger relations” program at least 6 months before launch. Relationship building with bloggers is key. Get to know them, comment on their blogs, reach out to them and introduce yourself.
  • PPC campaign. Stick to one advertising platform like Google Ads, Amazon, or Facebook ads.
  • E-mail marketing. Consider offering a pre-order for your new product, exclusive only to e-mail recipients. Or, offer a sneak peek at the new product before it’s released to the public. Use Constant Contact software and automate your email campaigns.
  • Press Release. If you have some budget, use Business Wire. A cheaper alternative is PR Newswire. These PR distribution companies now are fully automated and support Social Media + mobile (iPad, smartphone) tools.
  • Work your ass off. Rather then using a ton of money, use your time, energy and creativity!

Its crucial to measure your results after your launch. Go back and re-double efforts on which of the above techniques are working and abandon the ones that are not working.

Website Traffic generation is one thing. Getting people to stay is an entirely different matter

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I hear it all the time “we just need more website traffic.” Website traffic is always good, but what are you going to do with it and get them to stay?

You can have the most visited website on the Internet, but if your website is visually horrible and not engaging = it will not matter at all.

I get this traffic response from many people in small business. Traffic Traffic Traffic! We need website Traffic! You can generate traffic back to your website in so many ways like Twitter, Facebook, Pinterest, press-releases, blog posts, SEO techniques, etc., but if your website isn’t digitally designed to keep visitors onsite (content creation + design funnel flow) or steer them into converting (buy cart) product or service, then what’s the point?

Your challenge is to be part strategist, part creative, part producer and always inquisitive.

The first thing any digital marketer needs to look at is bounce rate. Bounce rate is the % of visitors who enter a site and “bounce” rather than continue viewing other pages within the same site. Bounce rate measures the effectiveness of a website to entice readers to continue on with their visit.

How do you keep visitors on your website longer?

  • Target your audience and plan content around them accordingly.  
  • Make your website visually appealing. Create or Download a good WordPress (WP) theme website layout. If your website is outdated and created 5 years ago, time to create a updated refresh layout. Example: improve your website’s readability by adding “visual breaks” in your content. Create space to let your content “breathe.” Use an easy-to-read font.
  • Website speed. Reduce your page loading time (like image compression). If you use a WordPress website platform, Install W3 Total Cache. W3 Total Cache is by far the best caching plugin for WordPress. Make sure to configure each setting for maximum load time gains i.e., Enable page caching via disk: enhanced. This caches your website in visitors’ browsers, Enable minify and set it to auto, Enable object cache via disk. A great article on this can be found here by Jonathan John (The Ultimate Guide to Speeding Up WordPress).
  • Content creation. Keep it constant, fresh, high quality, and flowing. Daily easy-to-read blog posts, hi-res images, Infographics, slideshows, create engaging article post headlines, add a call-to-action at the end of each post. Showcase your top posts with a “feature” post.
  • Internal links. Linking and designing content that links to the other internal content will help visitors stay on site. Your website’s navigation should be simple and easy. When you have a website that is hard to navigate, visitors are likely to just leave.
  • Quick Tip: Keep their attention on your content by setting all your external links to open in new windows.
  • Add a site search box within the website. Implement internal search (which is easy since it’s one of the WordPress standard widgets), you can even look at the queries they use on your website and get a better understanding of your audience and it keeps them onsite longer.
  • Make it responsive. This is a no-brainer with the rise of mobile (smartphones and Tablets). Websites that aren’t responsive will likely deter any mobile traffic. Make it easy for those visitors to browse your website from smartphone or tablet.

Product (or Services) Launch Essentials for Start-Ups, Retail, Brick and Mortar

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  • Social Media. Set up a refresh of your Facebook page, send out product launch tweets (schedule tweets 24 hours a day), create a LinkedIn group, create a webinar (webinars are huge right now, and they are the easiest way to connect with your audience). If your in retail, use Groupon. If you have a physical location your customers frequent, utilize geolocation tools like Foursquare. Make sure your business is already discoverable on geolocation apps.
  • Website refresh. Create new product-specific landing pages, feature photos (.png’s), blog content, online collateral. Adjust and enhance your website meta tags/keywords to reflect new product information. Dont forget your social sharing buttons (Facebook, Twitter, Pinterest, etc) on all website content.
  • Review copies (product launches). Reach out to influential bloggers + online publications. Send them copies 1-2 weeks before launch with an embargo date. Make sure you have some type of “blogger relations” program at least 6 months before launch. Relationship building with bloggers is key. Get to know them, comment on their blogs, reach out to them and introduce yourself way before your launch.
  • PPC campaign. Stick to one advertising platform like Google Ads, Amazon local advertising, or Facebook ads.
  • E-mail marketing. Consider offering a pre-order for your new product, exclusive only to e-mail recipients. Or, offer a sneak peek at the new product before it’s released to the public. Use email software such as Constant Contact, MailChimp, ExactTarget, Emma Mail, AWeber, or InfusionSoft.
  • Press Release. If you have budget, use Business Wire. A cheaper alternative is PR Newswire. These PR distribution companies now are fully automated and support Social Media + mobile (iPad, smartphone) tools like analytics.
  • Work your ass off. Rather then using a ton of money, use time, energy and creativity.

After launch its crucial to measure your results. Go back and re-double efforts on which of the above techniques are working and abandon the ones that are not working.

Quick Digital Marketing Campaign Basics

Planning. Who is your target market? Which ways are you going to promote it? Be social-Facebook, Twitter, LinkedIn? Pinterest? Google? Etc.Possible uses of QR codes? SMS mobile promotion?

Keywords.You will need the list for # hashtags, long tail keywords, etc.

Competitors. List top competitors. List their # hashtags, social media accounts, blogs.

Website. Get your website ready. SEO. Conversion paths. Landing pages. Evaluate your website vs competitors. Make notes on keywords, hotspots (clicks) on your website and competitors, check and build your back links according to your
new campaign.

Measure. Measure. Measure. Measure results! Measure “mentions” and social media engagement. measure conversions. Retweets. Likes. Comments. Good tools include Radian6, PostRank, Trackur, Social Mention, TwentyFeet, Google Analytics, Google Trends.