Financial Advisors: 6 critical metrics to measure business blog performance in 2021

  1. Measure Visitors. Traffic measures the number of people who visit your blog.
  2. Measure Leads. Measuring “leads” can be as easy as a vistor filling out a contact form. Set up a goal in Google Analytics. Goals in Google Analytics measure actions you want visitors to take after reading one of your blog posts. That might be signing up for your newsletter, or filling out a content form. Looking at how many people subscribe to your blog or newsletter provides a solid indicator of the quality of your content.
  3. Measure Social Media Shares, retweets, likes or clicks. Social media can be a key driver of short-term traffic. Keeping an eye on your social analytics can help you understand spikes in your shares and the impact of your shared blog content on your overall engagement rate.
  4. Average length of stay. The average length of stay on the blog post’s web page is a metric that gives you an indication of how compelling your blogging is to the reader.
  5. Page views per visit. Page views per visit is a metric that quantifies your success at encouraging multiple interactions.
  6. Inbound links. You need to get well respected, “authoritative” domains linking to your content. More inbound links occur when another website links back to your site. Inbound links is an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).

8 Tips That Make Your Company’s Twitter Dominate in 2021

Pick of Twitter app

When creating a company business Twitter account, make sure you cover the “basics” first. A great Twitter profile design will help set you apart from your competitors and make your brand look unique.

  1. Create a likeable and catchy Twitter handle. Your Twitter handle can be another step in the perfect profile design, matching the personality you’re attempting to convey with your profile. Choose something that doesn’t utilize numbers or underscores, if possible, to help make your handle stand out as unique. It could be your company name (if not chosen already) or your product or services specialization (niche).
  2. Use high quality (hi-resolution) images that grab a visitor’s attention. Use a eye catching profile company logo and don’t forget the background header image. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Maximum file size for profile photos is 2MB. Recommended dimensions for profile images are 400×400 pixels. Recommended dimensions for header images are 1500×500 pixels. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 400×400 pixels. Recommended dimensions for header images are 1500×500 pixels.
  3. Include website link in your bio. This is crucial as visitors will look and click on your bio. You want them to click back to your website!
  4. Once your Twitter profile is dialed-in, it’s time to start posting! Pin Your Favorite, Most Creative Tweet to the Top of Your Profile. An excellent feature on Twitter is the ability to pin a tweet to the top of your profile. Pin a post that promotes your business and service. Make it catchy and link to your website original content or landing page.
  5. Follow accounts (influencers) that related to your Product or Service or specialization. This has proven to be the most important factor to grow your network on Twitter. Naturally, as you start taking notice in others tweets, they will start retweeting you too. Retweet (RT) are crucial in promoting your content. Retweeting provides an enormous potential for viral marketing. Numerous studies suggest the average Twitter user retweets only one in 300-400 URL’s. One can measure how much influence user (person A) has one user (person B) by counting the number of times B retweeted A. Getting retweet is important on a few different levels
      • People are actually reading your tweets and think that some of them are actually valuable enough to retweet to their followers.
      • The act of someone retweeting your tweet generates traffic back to your profile or the URL you listed. This can be valuable traffic generator if your URL is pointing back to a webpage that sells products or services (think branding). When you get a retweet, the potential of reaching larger audiences suddenly opens up for your business. Basically, the amplify effect of retweets, has the potential to make your business content posts go viral on Twitter.

        Use Twitter’s Referral Traffic to Convert Prospects into Clients

      • People want to be retweeted! Having retweets and other interaction in your tweet stream makes you a much more attractive person/entity to follow than someone whose tweets one-way.
      • Retweets (RT) help build trust. Period. If you retweet valuable posts, your followers will trust you more than ever. But be careful, At the same time, ineffective retweeting can wreck your personal brand reputation.

6. Focused on your product or service niche. Start tweeting about topics that are tightly interconnected with your products’ or service focus. The major benefit of doing this is that as you become known as an expert voice in your space. Also, pay attention to the average “Social Media Post Lifespan for 2021.”

7. Get creative with your Tweets and always use images within the post. Think carefully about the wording of tweets posted. Tweeting something different than the headlines of posts that everyone else is tweeting about can help you to stand out. Try rewriting post headlines or adding your thoughts next to them. Another way to do this is to find a quote from a post you enjoyed and turn that into your headline for the tweet. Doing this can spice up your tweets and shows your followers that you are truly engaged with the content you are tweeting about.

8. Use a good social media management platform to manage Twitter postings. A couple of good examples are TweetDeck or HootSuite. These tools let you simultaneously manage all your social media accounts from a single interface. Although it excels with Twitter, you can also effectively manage your Facebook, LinkedIn, or Instagram profiles.


Social Media Post Lifespan for 2021

Tweet post lifespan = 15 minutes (Avg.)

Facebook post lifespan = 6 hours

LinkedIn post lifespan = 24 hours

YouTube post lifespan = 20+ days

Make sure you optimize your posts for retweets and shares. You can also try to “boost” a Facebook post with an ad to extend lifespan. With Twitter, “pin” tweets to the top your profile page to guarantee a greater lifespan. For a LinkedIn post, add content to your profile and join groups to share that content there. Add relevant keywords in your YouTube video title, description, & tags.

Lastly, #Hashtags can help extend or “stretch” lifespan for all social media platforms posts.

Reducing Support Costs by Leveraging the YouTube Platform

In these tough Covid economic times where there are layoffs, companies are looking to cut or reduce costs anywhere they can. One of numerous ways to cut costs is in the “support” department. Many joke that Marketing departments are cut first when it comes to layoffs. Not true anymore as EVERYONE now is vulnerable. A colleague of mine who is a product manager for a Silicon Valley firm recently lost ½ his technical support staff due to layoffs. The company, and the product support group, is now overwhelmed with customer “issues.” With half the staff gone, there ways to “bridge the gap” for his small support team. He asked me for any recommendations. I told him straight up to look at a video sharing platform to alleviate the tech support crunch, specifically YouTube.

Leveraging YouTube

Create a YouTube channel specifically geared towards your company, product or service you need to support. Smartphones these days come with hi-res video built in. Leverage that smartphone feature for free without buying digital video equipment. Dig through the support “issue” database and sort out the top 10 topics or questions that customers submit to you via email, contact form or through social media. Sit down in front of a computer with the smartphone and record how to resolve each issue (or submitted question) step by step and narrate.

This can work for hardware, software, or services that needs support. Sit down and go over frequently asked questions (FAQ’s). They can be simple setup questions or advanced features questions. Get CREATIVE in your videos. Record all possible workarounds surrounding your product bugs or customer general questions.

Post the link to your YouTube channel from the technical support site section on the company’s web page. One advantage of using the YouTube platform is that you do not have to incur the cost of hosting the videos yourself. Make sure to optimize your YouTube Channel.

The YouTube Advantage

  • Zero MB/month traffic usage costs
  • Zero hosting costs associated with these videos taking up space on your servers
  • 24/7 YouTube up time for customers around the world

You get the idea. This is a major value-add if your support team is understaffed. Hopefully, in time, the technical support call volume (email) will decline.