SEO – Page 2 – Online Marketing Juice

Boost Your Visibility and Attract More Traffic to Your Instagram Profile: Discover the Secrets to Increasing Your SEO Discoverability on Instagram!

Instagram SEO means optimizing your Instagram content to be discovered in search results. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Are you looking to increase the discoverability of your business on Instagram? If so, then incorporating some basic SEO (Search Engine Optimization) strategies can help. Here are a few tips to get started:

Use relevant and popular hashtags: Hashtags are a great way to increase the visibility of your posts on Instagram. When adding hashtags to your posts, make sure to include ones that are relevant to your business and popular within your industry. This will help more users discover your content and potentially engage with it.
Optimize your profile: Your Instagram profile is like a virtual storefront for your business. Make sure to include keywords in your profile name and bio that describe your business and the products or services you offer. This will help users searching for those keywords find your profile more easily. Your bio is a great place to add keywords that you want to rank for. You can use this space to describe your business with relevant secondary keywords.
Engage with your audience: Instagram is a social platform, which means that engagement is key. Comment on other users’ posts, reply to comments on your own posts, and use Instagram’s “Stories” feature to keep your followers engaged and coming back for more. The more engaged your audience is, the more likely they are to share your content and help increase its discoverability.
Use relevant keywords in your captions: The text in your post captions is another opportunity to incorporate keywords and increase discoverability. When writing captions, think about the words and phrases that users might search for when looking for businesses like yours. Using these keywords in your captions can help your posts show up in more search results.
Encourage Tagging. Another way to boost discoverability on Instagram is by getting tagged. When people tag your account in their posts or Instagram Stories, others will be able to click through to your profile. So, there’s a good chance you can attract an even bigger audience the more you get tagged

One thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.

At the same time, adding hashtags to your bio won’t help your account show up in searches for said hashtags. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content.

Overall, incorporating SEO strategies into your Instagram marketing efforts can help increase the discoverability of your business and attract more potential customers. By optimizing your profile, using relevant hashtags and keywords, and engaging with your audience, you can help more users find and connect with your business on Instagram.

Crack the Code: How to Make Your Podcast Soar to the Top of Search Rankings with These SEO Secrets!

5 Podcast SEO tips to turbocharge your subscriber following…

Keywords are crucial. Find one short phrase as your main topic. And add a couple of other important keywords. Make sure to include your most important keywords in the title of your podcast. If your show is already established, you can do this by adding a subtitle. Use the right keywords where it counts, and you should show up for relevant search queries. Optimize your descriptions for search.
Provide supporting content to your podcast. Write an article or short blog post centered around the Podcast episode. Add episode description, show notes with timestamps, transcript, and summary.
Promote your show on social media. Show “social proof” and send those social media signals to Google!
Optimize your podcast RSS feed. A podcast RSS feed is what provides platforms like iTunes, Google Play and Play Music with the vital information about your podcasts like the title and description.
Submit to Google Podcasts. Get your podcast indexed by Google! This helps with Google SEO as well as content discovery.

Content Creation Success is Measured Many Ways…

Spike in (unique) visitor traffic and page views on a specific content post.
The number of Shares, Likes, Pins, ReTweets on Social Media.
Media mentions and stories covering your business or firm.
Website ranking (SERPs) increase.
Time on page (Content). If you’re seeing higher time on page stats, they are […] engaging with your content.
Bounce rates. If the success of your site depends on users viewing more than one page (content), a high bounce rate is bad.
Conversions. Actual product sales or new clients (example: Financial Services).
Geography. Find out where your website visitors are coming from and how many. This helps content marketers optimize for the geographical locations (or geos) that are most important to their business.
How are the visitors reading your content? Mobile, Desktop, Tablet data can help (understand) trends and how to optimize your website design.

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is very important!

Google My Business Benefits for SMB in 2022

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Website Page Speed Matters!

Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!

Can Your Product or Service Reach Escape Velocity in 2022?

Category power, Company power, Unmatchable offerings. Google comes to mind. Google Search and Google My Business that is. Make sure you register your website with Google Search Console and Google My Business. Submit your website sitemap thru Google Search Console for indexing! No matter whether you’re using Shopify, WordPress, Wix or Squarespace, adding your website to this service is the starting point for good SEO and will ultimately help sell your products or service through increasing traffic.

Registering your site with Google My Business should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Google Search Console adds Page Experience Report

Looks like the Google Search Console “Page Experience” report is going to be pushed out and delayed until mid-June and the end of August.

So what’s the Page Experience Report In Search Console? The new report combines the existing Core Web Vitals report with other “components of the page experience signals,” Google said. So this report also tells you if your pages are over HTTPS, are they mobile friendliness, do they not have intrusive interstitial, and the current status of safe browsing on those pages.

the Page Experience update will see Google’s Core Web Vitals become more influential elements in search ranking. The 3 vitals include:

Largest Contentful Paint (LCP) – This element measures loading performance and how fast the key visual elements of your pages become available for the user after clicking through.
First Input Delay (FID) – Similar to LCP, FID measures how long it takes for your page to become interactive, so users can click and search.
Cumulative Layout Shift (CLS) – This element measures visual stability.

The Search Performance report is also getting the ability to filter pages with good page experience to let site owners keep track of how those pages compare to other pages on the same site. This is a good thing and will help in configuring and tweaking your website funnel!

Website Bounce Rates…Three Second Rule…

Three second rule: 57 percent of online shoppers will wait three seconds or less before abandoning a site. Website page speed is crucial.

Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off.

CTA > Landing Page > Form > Thank You Page

Call to Action > Landing Page > Form > Thank You Page > Follow Up (Don’t send the same email to everyone on your list! One size doesn’t fit all)

A “thank you” page is the page your visitors, leads, and customers see right after filling out and submitting a form on a landing page/web page. Think of it as the last step in your conversion process. Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs.