Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Desktop Page should take no more than 6 seconds to load. I would avoid Flash at all cost as it adds to load time and its EOL. Your mobile landing page should load in under 5 seconds. Speed matters for conversions. Here is how to check…You can test your website load times at pingdom.
Make it obvious which button to click to complete an action.
Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: Crucial to Social Media use for Financial Advisors.
Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.
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