Social media – Online Marketing Juice

How Buyer Personas Can Skyrocket Your Inbound Traffic and Social Media Engagement!

Social media content creation is a key component of any successful marketing plan. It helps engage customers, brings attention to your brand, and drives conversions. But when it comes to creating content for social media that really resonates with an audience, the most important step you can take is understanding who your target audience is – namely through developing buyer personas. Buyer personas are simply representations of different types of potential customers or clients; they help you think about how those people might interact with your product or service to craft more effective social media posts that fit their needs. In this blog post, we’ll examine what “buyer personas” are, how they can be useful for creating social media content, and provide some helpful tips on getting started crafting content tailored towards these distinct personalities!

What is a buyer persona and why you should have one

A buyer persona is a powerful tool that serves as a compass guiding businesses toward understanding their ideal customer. This semi-fictional representation of the target audience is characterized by their demographics, goals, challenges, and preferences, ultimately shaping the framework for marketing strategies, product development, and customer service. By giving life to these personas, businesses are better equipped to tailor their approach, fostering meaningful relationships that resonate with their audience. Crafting a well-defined buyer persona is more than just a step in the process; it is the heartbeat of a thriving business, propelling growth and success by putting the customer’s needs and wants at the center of all decisions made. So, invest time in creating and refining your buyer persona; it’s the guiding light that will steer you toward building not just loyal customers, but an empire of brand advocates.

Building your buyer persona – what to include

Crafting a well-defined buyer persona is an essential step toward achieving your business goals, as it serves as a blueprint for understanding the unique characteristics, preferences, and behaviors of your target audience. To build a comprehensive buyer persona, it’s crucial to consider a mix of both demographic and psychographic elements, such as age, income, occupation, location, and interests, alongside insights into the pain points, goals, and motivations of your ideal customer. In addition, evaluate their purchasing habits, preferred media channels, and common objections to tailor your marketing efforts more effectively. Remember that new insights will continually emerge, so always be prepared to adapt and refine your buyer persona over time. By giving life to your target market, you’ll ultimately be able to forge stronger connections with your audience and inspire them to engage with your brand in a meaningful way.

Curating content that resonates with your target audience

Curating content that captivates your target audience is vital in today’s fast-paced digital world. A professionally curated, compelling inventory of information resonates with your audience, driving greater engagement and fostering stronger connections. To achieve this, it’s essential to have a deep understanding of your audience’s demographics, interests, and needs, and to align your content with these insights. By presenting inspiring stories, thought-provoking perspectives, and valuable information in a polished and coherent manner, you create an unforgettable experience for your audience. The result is a loyal following that shares, discusses, and actively participates in your content, thus positioning you as an influential thought leader in your industry.

How to repurpose content for multiple platforms

In today’s fast-paced digital ecosystem, mastering the art of repurposing content is essential for maximizing your brand’s reach and maintaining a consistent brand narrative across multiple platforms. The art of taking a piece of content and giving it new life in various formats allows you to extend its value, engage new audiences, and save valuable time and resources. To successfully repurpose content, begin by identifying the strengths and core messages of the original content, and then creatively explore new ways to present that information through various media, such as podcasts, social media, webinars, or infographics. By thinking beyond traditional content formats and tailoring your approach to each platform’s distinct audience and features, you will not only expand your brand’s presence in the digital landscape but also inspire those who encounter your content to think deeper, learn more, and keep coming back for more.

Tips on creating engaging captions, headlines, and hashtags

The art of crafting engaging captions, headlines, and hashtags is a key ingredient to successfully capturing the attention of your audience and effectively conveying your message across different channels. A professional and inspiring tone adds a unique flavor to your content, setting you apart from the vast ocean of information available online. To ensure readability and impact, it’s important to encapsulate your content’s essence in a concise, yet powerful headline that speaks to your target audience. Creativity and wit play a crucial role in formulating captions that spark an emotional response, encourage sharing, and stimulate discussions. Furthermore, strategically utilizing hashtags not only amplifies your content’s visibility but also connects you with like-minded individuals and communities. By meticulously honing these essential elements, you elevate your content’s appeal, empower your brand’s voice, and create a lasting impression on the digital landscape.

How testing can help you understand the effectiveness of your content

As a content creator, one of the most valuable actions you can take is to test the effectiveness of your content. This process allows you to not only ascertain the strength of your messaging but also optimize its impact by pinpointing areas for improvement. By regularly analyzing your content’s performance through various testing methods, you gain insight into your audience’s preferences and can subsequently tailor your content to better resonate with them. The result is a higher rate of engagement, increased conversion rates, and an enhanced ability to meet your objectives. Ultimately, content testing empowers you to elevate the quality and impact of everything you create, paving the way for long-term success in today’s competitive digital landscape.

Overall, social media content can be a powerful tool to reach your target audience, but it takes knowledge and strategy to make sure the content resonates. Just like you have unique needs as a person, so do your prospects—understanding those needs is where buyer personas come in. By creating a buyer persona in detail, you can better understand what kinds of content will pique the interest of your audience and successfully drive conversions. Additionally, by repurposing existing content and testing different versions and captions, you will learn quickly what works best for your target market. Put everything together to create a data-driven marketing strategy based on insights from real customers—discover the power of buyer personas in creating targeted social media content!

How to SEO Optimize a Social Media Profile

A well-optimized social media profile will show up higher in Google search results, boosting your brand reputation. As a bonus, maintaining your profile according to SEO best practices help potential customers find you through social media.

Social media profiles are not only a way to connect with your audience, but also a powerful tool to boost your SEO ranking. By optimizing your social media profiles for SEO, you can increase your visibility on search engines, drive more traffic to your website, and generate more leads and conversions. Here are some tips on how to SEO optimize your social media profiles:

- Fill out your social profiles with as many details as possible. Include relevant keywords in your profile description, bio, and posts that match what people are searching for. Also, use consistent branding across all your social platforms, such as your logo, name, and color scheme.
- Point links back to your site from your social profiles and posts. This will help you build authority and trust with search engines and direct more visitors to your site. Make sure your links are relevant and useful for your audience, and avoid spamming or overdoing them.
- Share high-quality content from your site on your social channels and encourage others to do the same. This will help you increase engagement, reach new audiences, and earn more backlinks. Backlinks are links from other websites that point to yours, which signal to search engines that your site is valuable and trustworthy.
- Publish content that’s worthy of backlinks on your social channels. This means creating original, informative, entertaining, or inspiring content that people want to share with their networks. You can also leverage different types of content formats such as videos, images, infographics, podcasts, etc., to appeal to different preferences and platforms.

Pro Tip: Monitor your social media metrics and analyze how they affect your SEO performance. Some of the metrics you should track include impressions (how many times people see your posts), clicks (how many times people visit your site from your posts), shares (how many times people share or repost your content), comments (how many times people interact with your posts), followers (how many people follow you on each platform), etc. These metrics can help you understand what works best for each platform and audience segment.

By following these tips on how to SEO optimize social media profiles, you can improve both your social media presence and SEO ranking.

Generating Leads Through Paid Ads. The Best Social Media Platforms for Financial Advisors

Learn How to Leverage the Power of Social Media to Grow Your Financial Advisory Practice

Generating leads as a financial advisor can be difficult, but there are several ways to do so. Paid advertising on the right social media platforms is one of the most effective strategies for financial advisors to reach new clients and build their business. By focusing on the right platforms and strategies, financial advisors can create highly targeted campaigns that will generate leads and help them grow their business. Knowing which social media platforms are best for financial advisors is essential to success, and this article will provide key insights on which platforms are the most effective for generating leads.

Generating Leads Through Paid Ads on the Best Social Media Platforms for Financial Advisors
Generating leads as a financial advisor can be difficult, but there are several ways to do so. Paid advertising on the right social media platforms is one of the most effective strategies for financial advisors to reach new clients and build their business. By focusing on the right platforms and strategies, financial advisors can create highly targeted campaigns that will generate leads and help them grow their business. Knowing which social media platforms are best for financial advisors is essential to success, and this article will provide key insights on which platforms are the most effective for generating leads.

What are the Benefits of Paid Ads for Financial Advisors?
Paid advertising can be an effective way for financial advisors to reach their target audiences and generate leads. Paid ads allow advisors to reach their target audience quickly and efficiently, and they can be used to target a wide range of audiences, from those looking for financial advice to those who are already clients. Paid advertising also offers a variety of customization options, allowing advisors to craft ads that are tailored to their target audiences. This allows for more effective targeting, which can lead to higher conversion rates. Finally, paid ads can be used to test different strategies and measure their performance to optimize campaigns for the best results.

In addition to the benefits of paid ads, they are also relatively inexpensive compared to other marketing strategies. Most social media platforms offer pay-per-click and pay-per-view options, which allow businesses to control their costs and get the most bang for their buck. This makes paid advertising an attractive option for financial advisors who are looking to maximize their return on investment.

What are the Best Social Media Platforms for Financial Advisors?
When it comes to choosing the best social media platform for generating leads, financial advisors have a number of options. The three most popular social media platforms for financial advisors are Facebook, LinkedIn, and Twitter. Each of these platforms offers different advantages and disadvantages, so financial advisors need to understand the strengths and weaknesses of each platform before making a decision.

Facebook Ads is the most popular social media platform for financial advisors, and for good reason. With over two billion monthly active users, Facebook offers a huge audience for financial advisors to target. The platform also offers a wide range of targeting options, allowing financial advisors to create highly targeted campaigns based on user interests and demographics. Additionally, Facebook offers a variety of ad formats, from static images to video and carousel ads, giving financial advisors the ability to create engaging campaigns that will capture the attention of their target audiences. Tips include:

- Track qualitative data such as comments, shares, and reactions to measure your ad performance and engagement.
- Experiment with audience targeting by using different criteria such as interests, behaviors, locations, and life events to find your ideal customers.
- Use video, vertical or square images, and short text to capture attention and convey your message quickly.
- Create a lookalike audience by using your existing customers’ data to find people who are similar to them and likely to be interested in your products or services.
- Separate retargeting and prospecting by using different ad sets and messages for people who have already visited your website or app and people who have not.
- Test different variations of your ads by changing elements such as headlines, images, copy, and calls-to-action to see what works best for your audience.

LinkedIn Ads is another popular option for financial advisors, as it offers access to a large and professional audience. LinkedIn is a great platform for targeting professionals, as it provides detailed insights into users’ job titles, industries, and more. Additionally, LinkedIn offers a variety of ad formats, such as sponsored content and sponsored InMail, allowing financial advisors to create highly targeted campaigns.

- Tailor your LinkedIn ads to your target audience by using relevant keywords, images, and messages.
- Choose an ad type and format that works best for your campaign objective, such as sponsored content, dynamic ads, document ads, or conversation ads.
- Test your ads by using different variations of headlines, images, copy, and calls-to-action to see what performs better.

Twitter is an excellent platform for financial advisors. With over 330 million monthly active users, Twitter Ads offers a wide range of potential audiences for financial advisors to target. The platform also offers a variety of ad formats, including promoted tweets, promoted accounts, and promoted trends, which allow financial advisors to create effective campaigns that will help them reach their target audiences.

Twitter advertising is a great way to reach your target audience on one of the most popular social media platforms. Here are three tips for creating effective Twitter ads:

- Use humor, creativity, and visuals in your tweets to stand out and engage your audience.
- Keep your tweets personalized and relevant to your followers’ interests and needs.
- Use hashtags properly to increase your visibility and reach potential customers.

Generating leads as a financial advisor on Reddit can be a great way to reach potential clients. As a financial advisor, it is important to have a strong presence on social media, and Reddit is one of the largest and most active communities on the internet. With the right approach, you can use Reddit to build brand awareness, foster relationships, and generate high-quality leads. First and foremost, you should create a Reddit account and start participating in the relevant communities. Look for subreddits related to finance, investing, personal finance, and financial advice. This will help you get familiar with the platform and build relationships with like-minded individuals.

You can use Reddit Ads to share your own content and promote your services. Once you have established a presence on Reddit, you can start running paid campaigns to generate leads. Reddit’s pay-per-click (PPC) advertising platform allows you to target users by interest, location, and device. You can also use Reddit Ads to promote your blog posts and other assets to reach more people. This can help you build a larger audience and bring in more leads. Reddit Ads PPC tips include:

- Know your audience. Reddit users are generally well-informed and skeptical of blatant self-promotion. You need to understand their needs, interests and pain points before creating your ads.
- Provide value. Reddit ads should not be just about selling your services, but also about educating, entertaining or inspiring your potential clients. You can use content marketing strategies such as blog posts, videos, podcasts or infographics to showcase your expertise and credibility.
- Engage with the community. Reddit is based on user-generated content and interactions. You can join relevant subreddits (such as r/PersonalFinance ³) where you can share your insights, answer questions and build relationships with your target audience.

Finally, you can use Reddit to showcase your expertise. As a certified financial advisor (CFA), you have a lot of knowledge to share. You can answer questions and provide advice on Reddit to demonstrate your expertise and build trust. This can help you attract more leads and establish yourself as an authority in the financial advice space. By leveraging the power of Reddit, you can generate high-quality leads and grow your business as a financial advisor. With a strategic approach and some creative PPC assets, you can reach your ideal clients and foster meaningful relationships.

How to Create Effective Paid Ads for Financial Advisors
Creating effective paid ads for financial advisors is essential to generating leads. Before creating a paid ad, financial advisors need to understand their target audience and the message they want to convey. Financial advisors should also consider the ad format they want to use, as different formats will a. Additionally, financial advisors should consider the goals of their campaign and the budget they have to work with.

Once financial advisors have determined their target audience, message, and ad format, they can begin creating their ad. For most platforms, this will involve creating the ad copy and selecting the visuals that will be used. Additionally, financial advisors should consider the call to action they will use, as this will be key to encouraging users to take the desired action. Finally, financial advisors should also consider the budget they have available and the cost-per-click or cost-per-view they are willing to pay.

Tips for Optimizing Paid Ads for Financial Advisors
Creating effective paid ads is only part of the equation when it comes to generating leads. In order to get the most out of their campaigns, financial advisors should also focus on optimizing their ads. There are a number of strategies financial advisors can use to optimize their campaigns, such as A/B testing, audience segmentation, and creative testing.

- A/B testing is a powerful tool for financial advisors to use to improve their campaigns. By testing different versions of the same ad, financial advisors can determine which ad performs the best and make adjustments accordingly. Audience segmentation can also be used to target specific groups of users, allowing financial advisors to create highly tailored campaigns that are more likely to be effective. Additionally, creative testing can be used to test different visuals, headlines, and other elements of the ad to ensure they are engaging and effective.
- Know your cost-per-lead. This is the amount of money you spend on your ads divided by the number of leads you generate. You want to make sure that your cost-per-lead is lower than your average revenue per client, otherwise you are losing money on your ads ¹.
- Use ad extensions to increase your click-through rate (CTR). Ad extensions are additional features that you can add to your ads, such as phone numbers, location, ratings, or call-to-action buttons. They make your ads more visible and relevant to your audience ¹.
- Target your ads to a local geographic area. If you are a financial advisor who serves clients in a specific location, you want to make sure that your ads only show up to people who are nearby. This way, you can avoid wasting money on clicks from people who are not interested or eligible for your services ¹ ².

How to Track and Measure the Performance of Paid Ads
Once financial advisors have created and optimized their paid ads, they should track and measure their performance. Most social media platforms offer a range of metrics that can be used to measure the performance of ads, such as impressions, clicks, conversions, and cost per click. By tracking these metrics, financial advisors can get an understanding of the performance of their campaigns and make adjustments as needed.

In addition to tracking performance metrics, financial advisors should also track their return on investment. This can be done by calculating the ratio of revenue generated from the campaign divided by the cost of the campaign. Tracking ROI can help financial advisors determine if their campaigns are worthwhile and make adjustments accordingly.

Best Practices for Generating Leads Through Paid Ads
Generating leads through paid ads can be a challenging task, but there are a few best practices that financial advisors can follow to get the most out of their campaigns. First, financial advisors should focus on creating highly targeted campaigns. By targeting the right audience and creating tailored ads, financial advisors can ensure that their campaigns are more effective. Additionally, financial advisors should focus on optimizing their campaigns, as this can help them get the most out of their budget and ensure their ads are engaging and effective. Finally, financial advisors should track and measure their campaigns to ensure they are getting the best results. Addition tips include:

- Make use of lead magnets. A lead magnet is an offer that you provide to your prospects in exchange for their contact information. For example, you can offer a free ebook, webinar, consultation, or newsletter that showcases your expertise and value proposition.
- Target a specific niche. Instead of trying to appeal to everyone, you should focus on a specific segment of your market that has a common problem or need that you can solve. For example, you can target retirees, millennials, women, doctors, etc. This way, you can create more relevant and personalized ads that resonate with your audience.
- Review reports regularly and make adjustments accordingly. You should monitor your ad performance and track your key metrics such as impressions, clicks, conversions, cost-per-click (CPC), cost-per-lead (CPL), etc. You should also test different elements of your ads such as headlines, images, keywords, etc. to see what works best and optimize your campaigns accordingly.

Conclusion: Generating Leads Through Paid Ads on the Best Social Media Platforms for Financial Advisors

Generating leads as a financial advisor can be a difficult task, but paid advertising can be an effective way to reach new clients and build a successful business. By focusing on the right social media platforms and strategies, financial advisors can create highly targeted campaigns that will generate leads and help them grow their business. Knowing which social media platforms are best for financial advisors is essential to success, and this article has provided key insights on which platforms are the most effective for generating leads. With the right strategies and tactics, financial advisors can use paid ads to generate leads and grow their business.

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How to Perform a Year-End Social Media Business Audit

A year-end social media business audit can help you identify areas for growth and set goals for the coming year. A social media audit is a process used to measure the success of your social strategy across accounts and networks. An audit identifies your strengths, weaknesses, and the next steps needed to improve. Here’s how to get started:

Review your social media metrics: Look at your social media analytics to see how your pages have performed over the past year. Look at metrics such as engagement, reach, and followers. Make note of any spikes or dips in these metrics and try to identify what may have caused them. For each platform, record your username or handle the URL, and the number of followers or subscribers, engagement metrics, or any other KPIs that might be relevant to each channel.
Assess your content: Take a look at the types of content you’ve been posting and how well they’ve been received by your audience. Think about what has resonated with your followers and what hasn’t. You may also want to consider what types of content you want to focus on in the coming year.
Evaluate your social media strategy: Consider whether your current social media strategy is still aligning with your business goals. Are you using the right platforms for your target audience? Are you posting at the optimal times? It may be time to reevaluate your strategy and make adjustments as needed.
Audit your social media presence: Take a look at how your business appears on each social media platform. Are your bios and profile pictures up to date? Do your posts accurately reflect your brand voice and aesthetic? Make sure everything is cohesive across all platforms. Tools such as Agorapulse can analyze your content on Twitter & Instagram. Hashtagify is a cool tool that will allow you to identify related hashtags to the one that has worked best for you. The tool is freemium and it will show you related and popular hashtags for free. Buzzsumo has a handy Facebook audit feature allowing you to analyze the content of any page, and even compare it to competitors’ pages.
Identify areas for improvement: Based on your review of your social media metrics, content, and strategy, identify areas where you can improve. Maybe you must focus on creating more visually appealing content or engaging more with your followers. Make a list of actionable steps you can take to improve your social media presence in the coming year. See what popular posts within each platform and across platforms have in common. The type of post, the target audience of the post, the time it was posted, and any media in the post are things to explore.
Set goals: Once you’ve identified areas for improvement, set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the coming year. This will help you stay focused and progress toward your social media objectives. Your social media goals should be about how social media can benefit your business, including increasing brand awareness, engagement, and traffic to your website.

A year-end social media business audit is a crucial step in helping your business grow and thrive on social media. By reviewing your metrics, assessing your content and strategy, and identifying areas for improvement, you can set yourself up for success in the coming year.

From Clicks to Conversions: The Science of Turning Likes Into Sales on Social Media

Are you getting clicks & likes but no conversions (sales or leads)?

Clicks and likes are forms of engagement. Whenever a user clicks on a social media post, that user is engaging it in some way. On most social media platforms, there is no way to quantify just how interested a user is in your brand other than counting the number of times they’ve engaged it.

Conversions are the end goal of all social media strategies, whether it’s branding, product sales, or service leads. If you have an online store, one of your conversion goals could be to get people to purchase something from your store. Let’s say someone clicks on your Twitter profile and then purchases something from your store. That’s a social media conversion. If you have a Financial Planner (CFP) or Advisor service, a key conversion goal is to get people interested in your service to fill out an information form on your website. Again, let’s say someone clicks on your Twitter profile that links them back to your website landing page where they fill out their contact information. That’s a social media conversion.

How do you convert on social media? A few basic ways (as stated above) are:

Add a link in your profile that when clicked, leads to your product shopping page (cart). Make sure your product landing page is mobile-friendly.
For services, add a link in your profile that when clicked, links them to your website contact submission form. Make sure your website contact submission form is mobile-friendly.
Use Hashtags. Hashtags are a proven way to increase traffic to your content and to your website. Make sure that you’re using social media hashtags that are relevant to your business. Don’t overstuff with Hashtags (looks spammy). Use 2-3 Hashtags per post.
Your audience definitely wants to see engaging content from you. They also want to be able to connect with you as well. Your social media conversions will improve if you are commenting, liking, and sharing.
Include compelling calls to action working on your social media posts. Asking for followers to check out your recent promotions or product/service discounts is a call to action.

Last but not least, track your social media metric traffic back to your website or the product page. Using tools such as Google Analytics, or social analytics tools such as Keyhole, Sprout Social, and Hootsuite also allows you to identify the type of creative and messaging (posts) that performs best. Don’t wait to go viral. Grind. Persistence. Put in the work. Play the long game. Share your content across social platforms. All it takes is one of your followers to share a content post and the conversion amplification may go 2x.

How to Measure Leads Through Social Media

Every day, your customers are active on a huge range of channels, including social media. If you’re not present and engaging with them across all of these social media platforms… it’s killing your reputation, lead generation, and your bottom line.

How you define a quality “lead” depends on your industry, campaign, and goals. Generally speaking, a quality lead will include useful information and clear signs of intent to engage with your business.

Social media is now the preferred business contact platform. Use this to your advantage by actively engaging with (and converting) prospects and customers on all modern channels such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Reddit. If you’re collecting social media leads, you need to be collecting analytics insights. Whether it’s product sales or new client and services type leads. How do you measure it coming from social media? Here are a few ways:

Google Analytics. Watch and review social media platform traffic (goals) in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that Twitter outperforms Facebook, it may be worth redoubling efforts on that platform.
Social analytics tools. Tools such as Keyhole, Sprout Social, and Hootsuite also allow you to identify the type of creative and messaging (posts) that performs best. Most of these tools offer easy-to-review dashboards that offer metrics such as the number of impressions, reach, posts, and engagements that certain accounts or hashtags you are getting from each individual platform.
Engagement. Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.
Tracking via a specific social media “discount code” or “social shopping”. Many brands offer customers a discount code in exchange for a product or newsletter sign-up. Discount codes or rewards points encourage customers to make a return visit to your site, and ideally a purchase. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them.
Social Media Ads metrics. The main metrics include Reach, Impressions, and Click-Through Rate.
Link Tracking on Social. Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

The above bullets can help you measure leads coming back through Social Media. In the meantime, what can actually help boost the % Leads using social media? 5 tips are below…

Optimize your profile. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, contact information, YouTube channel, etc. Your profile should always include a “link back” to your business website. Make sure to “Add a link” to your bio.
Create clickable content. Without compelling content, you won’t collect leads (clicks). Clickable content includes social media posts. Social Media posts include clickable content such as blog posts, YouTube channel content, and call to action type of content (landing pages) that can be SHARED.
Use social lead ads. Call to action ads can be posted on platforms such as Facebook, Instagram, YouTube, Linkedin, etc. Your best-performing Twitter posts can be “boosted” (just like paid ads) across that platform where you can dial in demographics such as gender, age, geography, etc.
Share testimonials as social proof. Customer stories and testimonials can give you the social proof you need to acquire new leads. Showcasing how clients have benefited from your products and services to demonstrate your brand value. Add these stories and testimonials to your website.
Leverage social media sponsorships. Instead of using paid ads, you could also attract leads from the social media content that your target audience is already consuming. Consider sponsoring shows, content, and YouTube channels that are popular with your target audience.