Why Instagram (IG) Reels is Ideal for Reaching New Customers and Driving More Engagement

What is an Instagram (IG) reel?

Instagram Reels are full-screen vertical videos that can be up to 90 seconds long. They come with many unique editing tools and an extensive library of audio tracks (featuring everything from trending songs to snippets of other users’ viral content). On top of sounds, Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more.

Why are Instagram reels so popular?

It has become a hot favorite of influencers and brands all over the world. And the importance of Instagram Reels has only increased over the last couple of years, with more and more social media marketers resorting to this feature. One of the main reasons why Reels has become so popular is because it allows you to portray who you are through short, catchy videos.

How can a business or service benefit from IG Reels?

Reels help your small, medium, and large business gets the targeted audience with instant and safe marketing services like buying Instagram followers, likes, or comments. Instagram is an extremely low-cost and highly effective means to increase your brand awareness due to its huge user database.

The biggest benefit for business from IG Reels? Approximately 80% of marketers claim to have increased website traffic with an increasingly active presence. With 80% of Instagram users following at least one of the business sites, generating traffic to your site becomes important if you wish to make your brand the top SEO rankings.

How to take advantage of IG Reels to reach new audiences and drive more engagement?

Reels are the fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests, or discover new businesses.

For clients or product sales that are not in your website funnel, you need IG Reels to bring them in. Like it or not, IG Reels is the future as far as engagement with your content. If you are selling products or trying to acquire new clients, you need to go all in on Reels. If you think generic IG or Facebook ads are too overwhelming to drill down and figure out, go with just the IG Reels “boost” option.

If you already have posted IG content (in general), figure out which posts get the most likes and shares. Once you do, then that’s the post you want to boost.

How do I “boost” an IG Reel?

You can boost reels within the Instagram app to turn them into ads for the opportunity to reach new audiences and drive more engagement. To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, reels that use third-party IP—such as copyrighted music, GIFs, interactive stickers, or camera filters in a reel—are ineligible for boosting, as well as reels shared to Facebook.

You can boost your reels by finding the reel in your grid in your profile and tapping Boost Post. After running your ad, remember to check your Insights to learn which ads brought in the most engagement. Reels is an easy feature to learn and doesn’t take a lot of time and energy to create. Make Reels the center of your Instagram Marketing strategy. Businesses can boost organic engagement on Instagram almost immediately with lots of ROI.

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