Social Media marketing is more than just posting once in a while…Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy.
Fill in your profile and include a website link in your bio. That’s it! This is crucial as visitors will look and click on your bio. You want them to click back to your website!
We all know the importance of including your social media share links on a content rich website (links automate the content sharing process, increase your brand reach and awareness, links improve trust and authenticity). Conversely, not only does this website backlink in your social media bio give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site. Once they land back on the website, let the website funnel take care of the rest of the journey!
Don’t let your Facebook, Twitter, LinkedIn or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 1-2 primary accounts.
Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social platforms based on your audience location. Repurpose content so your not always trying to “reinvent the wheel.” Build your presence and following on those accounts as much as possible. If you don’t have Fortune 500 type social media resources, just pick and focus on 1 platform.
Once you get the hang of it (content creation, social scheduling) branch out and add another platform. You can always outsource the work to a freelancer. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media marketing & management.
- The proliferation of iPads (Air, Mini), Amazon Fire, Samsung Galaxy Tab, Microsoft Surface Pro, Smartphones = Frictionless share culture. Teens love to Share
- Teens love self expression and identity development (creative outpost for ideas, somewhere where kids can share their ideas and photos)
- Instagram fulfills fundamental teenage needs (discover what’s new and what’s next)
- Teens want to be where their favorite celebrities/brands are
- Teens are where their parents aren’t (although that is changing as more parents are now on IG to monitor their teens as well as enjoy the platform themselves
If you are a “brand” or business, Instagram is a great way to expand your business’s reach and engagement (tell a story) with your customers. Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!
Don’t post the same EXACT content or same post on each platform. The platform and the audience using each, are unique and as such require a unique post. W
If you post the same content on each platform, you run the risk of customers “unfollowing” you on one if not all of your platforms. Customers (or audience) will grow tired of the duplicate posts/content. Posts can be similar, but not exactly the same.A majority of Instagram users are under 30, and many are in their teens. Instagram users are primarily looking at images and/or videos as posts or as Instagram Stories.
Social Media marketing is more than just posting once in a while…
Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social networks based on your audience location. Repurpose content so your not always trying to reinvent the wheel. Build your presence and following on those accounts as much as possible.
Even some larger companies with dedicated social media teams are only active on 3 social networks at the most, so don’t feel obligated to be on every site possible. Consistency trumps quantity. Everything you upload on social media has to have a solid strategy behind it. Don’t just post twice a day because you think you should. Have a reason for hitting ‘enter’.
Forward-thinking salespeople are embracing a more “social” approach to break down old communication barriers such as Cold Calls, and Email = Social Media. Social selling allows salespeople to laser-target prospects, establish rapport and with their networks, and possibly even ditch the dreaded practice of cold calling.
While determining the best way to connect with prospects and help coax a consumer down your sales funnel, buyers are consistently going to social networks and the Internet to research products they have an interest in purchasing. Whether you are a B2B or B2C brand, potential buyers are looking on these social media platforms for product information. As smartphones are getting bigger form factors and faster processors, consumers are apt to looking, researching with these larger handheld mobile screens.
Here is a brief breakdown of Social Media as related to the Enterprise:
Business to Consumer = Facebook
Business-to-Business products (or services) = LinkedIn (if you have a first-level connection in common with the executive or buyer who will sign off on a PO)
All types of sales = Twitter
*Twitter is the best for “all kinds of sales” as it’s a very popular network (across all demographics) that doesn’t have privacy settings that keep you from high volume searches and actions.
Social Media Sales strategies
Twitter. Make sure you “add” to the conversation a little before directly engaging in customers:
- Like (heart) a few Tweets
- ReTweet one or two Tweets
- Follow them
Friend, Follow, Follow Back or Connect with individuals with profiles that match you or your clients. Its VERY Important to build relationships on any Social Media platform. Not only can it help to generate leads, it can also help foster relationships with current customers.
Be in expert in your space. Provide solutions or tips and feedback to your customers or potential customers if they post a question or gripe on Twitter/Facebook. Prioritize the social channels and tools your audience is already using and that you’re familiar with, then organize those by their primary function.
Listening on social media is one of the most powerful tactics in a social selling strategy. Monitor for popular hashtags and keywords that are relevant to your industry or brand to find useful insights but also see what is being said about your competitors.
Never cold pitch on Social Media platforms. It comes off as desperate and will be ignored. If there is a conversation trending within your industry and potential customers, join in to offer meaningful commentary and interact with these potential buyers. Listening for these opportunities and finding out the pain points your potential customers are having will give sales people a feel for the conversation and allow them to add value.
Social media is “networking” more than it is “advertising”. The goal is to get them to call you (or vice versa), have an open mind about your product or service, and then make your sales pitch.
When its time to engage or pitch, follow these steps:
- Ask for their email so that you can send them some info on your services.
- Find them on LinkedIn and add “connect” with them.
- Send a polite email and mention a conversation you had with them on Twitter or Facebook. You can also mention a tweet or Post that you “favorite” or “liked” from them.
Good Social Sales tools in this space that keeps track of conversations and engagement include:
Hootsuite. More for individuals and small business.
Salesforce Marketing Cloud. Enterprise grade and scalable.
Its apparent that Social Media like Facebook, Twitter, and LinkedIn are not fads anymore. These platforms are now mature options to generate leads and sales online. By experimenting with different Social Media sales strategies, you can find the best way to convert them into real quantifiable results on all levels. There are no participation medals in social selling: if you’re going to do it, you have to do it right. That means providing valuable insight to the right prospects at the right time.
I shared the above graph way back in 2017. Instagram has become a critical platform for product marketing, particularly small business. The Instagram platform is evolving and raising the bar. Forward to today and the 2023 forecast below:
Instagram is a great way to tell a story and find customers. Once you’ve got a story going, an audience will grow organically (as pictured above). A key ingredient with Instagram is using # Hashtags to get your business found by customers. Hashtag marketing makes your posts searchable and gets your business found by local & national customers (especially relevant on Instagram where you can post 10+ Hashtags per post). Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. The option to switch to an Instagram business account and use Instagram tools for checking insights and running advertisements has been life changing for small business (SMB).
With Instagram ads, you can reach new customers and extend your reach with customizable, trackable advertisements. You can target specific demographics, link to your website and collect valuable user data that can help inform your other social media marketing campaigns. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!