- The proliferation of iPads (Air, Mini), Amazon Fire, Samsung Galaxy Tab, Microsoft Surface Pro, Smartphones = Frictionless share culture. Teens love to Share
- Teens love self expression and identity development (creative outpost for ideas, somewhere where kids can share their ideas and photos)
- Instagram fulfills fundamental teenage needs (discover what’s new and what’s next)
- Teens want to be where their favorite celebrities/brands are
- Teens are where their parents aren’t (although that is changing as more parents are now on IG to monitor their teens as well as enjoy the platform themselves).
If you are a “brand” or business, Instagram is a great way to expand your business’s reach and engagement (tell a story) with your customers. Growing a dedicated following on Instagram won’t happen overnight. But the bright side is that Instagram users are very active and love to engage. Instagram is the ideal choice for SMB‘s. You can engage with your customers, advertise your products and build awareness for your brand of service!