Google My Business Benefits for SMB in 2021

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Content Marketing Goals for 2021

Content marketing’s goal is consumption, then behavior. Social media goal is participation, then behavior.

 

Content Marketing goals really depends on your overall business challenges. If your website has lack of visitors, then Content creation should center around getting website visitor traffic (“clicks” and “time on site”). If your product lacks branding or “awareness,” content marketing should center creating high-quality content that speaks to your target audience’s pain points will position you and your company as a helpful, knowledgeable subject matter expert. Other goals we can drill down to include: Revenue, Lead Generation, Trust, SEO, Target Audience, Returning Visitors, Customer loyalty, Website Bounce Rate…the list can go on and on depending on what stage your business or service is currently at.

In order to be successful with and of your content marketing efforts, you need to be great at setting, measuring and communicating your goals (and progress). Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. It takes time, organization, and creativity to grow a successful content marketing strategy. If your business doesn’t have the resources to meet your goals, reach out to freelancers for help! Freelancers are a great low cost, effective source of helping any type of content marketing effort.

Post More…Social Media Content!

Social Media marketing is more than just posting once in a while…

Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social networks based on your audience location. Repurpose content so your not always trying to reinvent the wheel. Build your presence and following on those accounts as much as possible.

Even some larger companies with dedicated social media teams are only active on 3 social networks at the most, so don’t feel obligated to be on every site possible. Consistency trumps quantity. Everything you upload on social media has to have a solid strategy behind it. Don’t just post twice a day because you think you should. Have a reason for hitting ‘enter’.

The Importance of Basic Content Marketing in 2021

Besides driving traffic to your company’s website, good sticky content reinforces your brand – The brand becomes a more noticeable name online as people share your content and start commenting on it, retweeting it, and helping it to build trust. These effects “gel” over time and you will see the website traffic increase, SEO benefits (rank higher on Google) and hopefully a conversion (website funnel strategy) in the end. Strong pieces of content can help you become more visible online, both on search engines and in social media. Your social media platforms are one of the best ways to connect and share content with your target audience.

Content creation success is measured many ways including:

– Spike in visitor traffic and page views on a specific content post.
– The number of Shares, Likes, Pins, ReTweets on Social Media.
– Media mentions and stories covering your business or firm.
– Website ranking (SERPs) increase.
– Conversions. Actual product sales or new clients (example: Financial Services).

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

Basic Content Creation Strategy for Financial Advisors in 2021

Keep it simple but make sure its thorough! Content Strategy Answers the Question ‘Why’ You’re Publishing Content.

  1. Understand your firm and how it works. Clients and brand considerations. What do you specialize in? Retirement? Wealth Management? Trusts? Client demographics. The specialization (client persona demographics) will dictate the kind of content you should plan to generate.
  2. Collect data. Competitive analysis, Keywords, Customer (client) research.
  3. Audit your website. Google Analytics. Traffic data. Conversion and bounce rates, etc. SEO metrics.
  4. Prospect company’s key influencers and where your customers or potential live online. Do they live on Twitter? Facebook? Do you think they would gravitate to you via another platform such as YouTube if you made instructional financial videos? or maybe subscribing to a Podcast?
  5. Create useful, exceptional content (blog posts, landing pages, contact forms, eBooks, videos, infographics, case studies) according to steps 1-4. Rank them in importance and create content accordingly. Ensure that editorial standards are being followed. Make sure the content is compliant if you are a Financial Advisor. Pictures and videos should be high-resolution.
  6. Measure content performance. Google & Social Media Analytics. A/B testing, etc.

If you lack the resources for generating content, outsource to an agency or freelancer for help. Content strategy is the foundation on which successful content marketing is built. Content marketing is the journey towards success, content strategy is the blueprint that directs it.

How Much Does A 1-Second Web Page Load Response Cost in 2021?

In its simplest terms, page load time is the average amount of time it takes for a page to show up on your screen. It’s calculated from initiation (when you click on a page link or type in a Web address) to completion (when the page is fully loaded in the browser). Usually it’s measured in seconds.

A 1 second delay in page response can result in a 7% reduction in conversions. This chart also shows how a user remains impatient once we click through that top result Google gave us: half of us will abandon a Web page that takes more than four seconds to load. The stakes are getting even higher as more traffic moves to mobile devices: 40% of shoppers accessing an e-commerce site with their smartphone give up after just three seconds of waiting for a page to load. If you are in the Financial Services industry, that visitor giving up while the page continues to load will lead into a lost client acquisition.

Put yourself in the shoes of your customer or possible new client, and you will realize people hate waiting for a website to load! Web page load time not only impacts user engagement with content but also impacts the wesbite funnel strategy, and thus your site conversion rate.

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Drive Website Traffic Home with Content

Picture of wordpress post

My best advice for new website owners: Just write!

It doesn’t matter how much content. Long form or short micro form (1-3 quick sentences and a great image to go along with the article). Complete your thought process before publishing. Don’t over stuff it with keywords and spam. Just write good, quality, sticky content. Write ideas down on paper & pad when creativity  and new ideas hit you. You can always go back to the content you wrote down on paper and flesh them out when creating a blog post.

Content is king, especially when first starting out. Don’t get overwhelmed by all the SEO tricks and page optimization guidelines. Fresh content increases search engine rankings (SERPs) and traffic as well as getting quality links from other sites. If there’s not enough relevant content for your brand or business, it pretty much defeats the purpose of having a website in the first place.

Write the content first, grab a solid image that will go around the content theme. Once its up in “draft” mode and completed, pick the SEO low hanging fruit and edit:

    • Add a few keywords that sum up your article theme and target audience. Don’t spam keywords.
    • Make sure your images are catchy, contextual, and load fast.
    • Add basic Meta tags like Title Tag, and Meta Description Tag. You can go back and add more fine tune the other type of tags such as Meta Keywords Attribute, rel=”canonical” Link Tag, etc., when you get time.

The basic purpose is to create content and try to post at least 2-3 times per week. Keep iterating. Keep in mind that as you build this habit, the more easier it becomes as well as the quality of the article post. Once a new article post is published, make sure to “share” on on social media platforms like Twitter, Facebook, and LinkedIn.

A Quick Guide to Meta Tags SEO

Meta tag SEO is the process of adding hidden information – or meta tags – to the code of a webpage to help search engines better recognize what the page is about.

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Optimize Your meta tags!

There is no official limit on the number of meta keywords you can have. It should contain your primary keyword and its common misspellings and synonyms for spiders/web crawlers to pick up. it is a good practice to have less than 10% of the total words of a page. If for example your page has 400 words it is better to have maximum 40 words in your meta keyword tag. Otherwise could be considered stuffing.

If a term is competitive, it’s going to need to occur in your page copy and/or inbound link text for you to rank your page well. An example of a competitive term is “shopping”. The meta keywords tag is typically used to highlight a couple of the main keyword phrases on which the page is focused. The meta description tag should be a few sentences of text that uses various versions of your keywords and describes the purpose of the given page. NEVER get too spammy with your meta tags/keywords. Google and the rest of the search engines will penalize you and consider your site spam.

There are six major types of Meta Tags. Meta Keywords Attribute, Title Tag, Meta Description Tags, Meta Robots Attribute, rel=”canonical” Link Tag, Viewport Meta Tag.

    • Meta Keywords Attribute. Don’t put emphasis on the number of characters, as Google might pull Meta description text from your content based on a user’s query.
    • Title Tag. The page’s title still is the first thing for a searcher to see in SERPs and decide if the page is likely to answer the search intent.
    • Meta Description Tags. Make the description must be as realistic as it is inviting and distinctly reflect the content. If your description contains the keywords a searcher used in their search query, they will appear on the SERP in bold.
    • Meta Robots Attribute. Close unnecessary/unfinished pages with thin content that have little value and no intent to appear in the SERPs via a nofollow attribute.
    • rel=”canonical” Link Tag. This tag is used in cases when the same page is available under multiple different URLs, or multiple different pages have very similar content covering the same subject. Using a rel=canonical for duplicate content helps Google consolidate all your efforts and pass the link signals from all the page’s versions to the preferred one.
    • Viewport Meta Tag. The viewport meta tag to control layout on mobile browsers and how a page would be scaled and displayed on any device. You should include the following <meta> element in all your web pages: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>. The width=device-width part sets the width of the page to follow the screen-width of the device (which will vary depending on the device). The initial-scale=1.0 part sets the initial zoom level when the page is first loaded by the browser.

Meta tags are a very small part of the overall website optimization strategy to bring in traffic. What’s important here is that creating meta tags is easy and FAST. Just one piece of the overall puzzle. In the end, write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.

If your into “link building” as a SEO optimization technique…..you might want to think twice about getting “low quality” links or even buying backlinks. Google penalizes anything it perceives as a “low quality” spammy link. What’s a low quality link? Stay away from sites that have tons of ads, crappy low quality content, and low traffic (zombie sites).