How to Make Your Content More Discoverable on Social Media

Add Hashtags. #Hashtags are searchable. Hashtags are great for search. It makes your posts (content) discoverable and a great way to target client leads or product sales. Hashtags expand social media reach and amplify your content. I recommend 2-3 hashtags on Twitter & Facebook. LinkedIn up to 5 Hashtags. If you use too many Hashtags in a post it will look like SPAM (which also makes you look desperate for attention).

When creating content, develop your brand (or service) personality. Context is key. Ask yourself before you sit down and write:

  1. What is the purpose of the content you want to publish?
  2. Who are you writing for?
  3. How do they feel about the need for your product or service?
  4. What do they want or need to understand?
  5. What kind of tone should I use?

Humanize your brand that reflects your values.

Sales Funnels and Rambling Musings

To grow your business or service, you must identify and create your sales funnel as a key to your website design. Sales funnels are great, but content ecosystems are better.

Content ecosystems are like deploying tiny salesmen that live on the internet and sell for you 24/7. Content marketing’s goal is consumption, then behavior (leads, sales, new clients).

Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads that are working for you 24/7. A good content ecosystem “gels” over time and you will see the website traffic increase, SEO benefits (rank higher on Google), and hopefully a conversion (website funnel strategy) in the end. Strong pieces of content can help you become more visible online, both on search engines and on social media. Your social media platforms are one of the best ways to connect and share content with your target audience.

Content creation success is measured in many ways including:

  • Spike in visitor traffic and page views on a specific content post
  • The number of Shares, Likes, Pins, and ReTweets on Social Media
  • Media mentions and stories covering your business or firm
  • Website ranking (SERPs) increase
  • Conversions. Actual product sales or new clients (example: Financial Services)

The basic purpose is to create content and try to post at least 1 time per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

Content Creation Success Metrics

Besides driving traffic to your website, good content marketing reinforces your brand – your brand becomes a more famous name online as people notice your content and start remarking on it, retweeting it, helping to build you into a household name.

Content Strategy Answers the Question ‘Why’ You’re Publishing Content. Establishing content creation success metrics (KPIs) can determine how your marketing is performing as well as RIO. Below is a list of good basic success metrics for your content creation strategy:

  • Spike in visitor traffic and page views on a specific content post.
  • The number of Shares, Likes, Pins, ReTweets on Social Media.
  • Media mentions and stories covering your business or firm.
  • Website ranking (SERPs) increase.
  • Conversions. Actual product sales or new clients (example: Financial Services).

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

Adding a social media presence to your SEO & website traffic strategy is crucial

Adding a social media presence to your SEO & website traffic strategy is crucial. However, the relationship between Social Media and SEO is complicated. As a general rule, the more social media signals (levers) you generate, the “better” your prospects of ranking higher. Make sure your business has a Facebook page, Twitter account, and a LinkedIn page. Be consistent with all of them when posting content. Use the same announcements, content, pictures, branding, description, etc. Also, make sure your website is more shareable.

-Online Marketing Juice

Google My Business Benefits for SMB in 2022

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

Content Marketing Goals for 2022

Content marketing’s goal is consumption, then behavior. Social media goal is participation, then behavior.

 

Content Marketing goals really depends on your overall business challenges. If your website has lack of visitors, then Content creation should center around getting website visitor traffic (“clicks” and “time on site”). If your product lacks branding or “awareness,” content marketing should center creating high-quality content that speaks to your target audience’s pain points will position you and your company as a helpful, knowledgeable subject matter expert. Other goals we can drill down to include: Revenue, Lead Generation, Trust, SEO, Target Audience, Returning Visitors, Customer loyalty, Website Bounce Rate…the list can go on and on depending on what stage your business or service is currently at.

In order to be successful with and of your content marketing efforts, you need to be great at setting, measuring and communicating your goals (and progress). Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. It takes time, organization, and creativity to grow a successful content marketing strategy. If your business doesn’t have the resources to meet your goals, reach out to freelancers for help! Freelancers are a great low cost, effective source of helping any type of content marketing effort.

Post More…Social Media Content!

Social Media marketing is more than just posting once in a while…

Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social networks based on your audience location. Repurpose content so your not always trying to reinvent the wheel. Build your presence and following on those accounts as much as possible.

Even some larger companies with dedicated social media teams are only active on 3 social networks at the most, so don’t feel obligated to be on every site possible. Consistency trumps quantity. Everything you upload on social media has to have a solid strategy behind it. Don’t just post twice a day because you think you should. Have a reason for hitting ‘enter’.

The Importance of Basic Content Marketing in 2022

Besides driving traffic to your company’s website, good sticky content reinforces your brand – The brand becomes a more noticeable name online as people share your content and start commenting on it, retweeting it, and helping it to build trust. These effects “gel” over time and you will see the website traffic increase, SEO benefits (rank higher on Google) and hopefully a conversion (website funnel strategy) in the end. Strong pieces of content can help you become more visible online, both on search engines and in social media. Your social media platforms are one of the best ways to connect and share content with your target audience.

Content creation success is measured many ways including:

– Spike in visitor traffic and page views on a specific content post.
– The number of Shares, Likes, Pins, ReTweets on Social Media.
– Media mentions and stories covering your business or firm.
– Website ranking (SERPs) increase.
– Conversions. Actual product sales or new clients (example: Financial Services).

If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is important! Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into sales or clients!

Basic Content Creation Strategy for Financial Advisors in 2022 (updated)

Keep it simple but make sure its thorough! Content Strategy Answers the Question ‘Why’ You’re Publishing Content.

  1. Understand your firm and how it works. Clients and brand considerations. What do you specialize in? Retirement? Wealth Management? Trusts? Client demographics. The specialization (client persona demographics) will dictate the kind of content you should plan to generate.
  2. Collect data. Competitive analysis, Keywords, Customer (client) research.
  3. Audit your website. Google Analytics. Traffic data. Conversion and bounce rates, etc. SEO metrics.
  4. Prospect company’s key influencers and where your customers or potential live online. Do they live on Twitter? Facebook? Do you think they would gravitate to you via another platform such as YouTube if you made instructional financial videos? or maybe subscribing to a Podcast?
  5. Create useful, exceptional content (blog posts, landing pages, contact forms, eBooks, videos, infographics, case studies) according to steps 1-4. Rank them in importance and create content accordingly. Ensure that editorial standards are being followed. Make sure the content is compliant if you are a Financial Advisor. Pictures and videos should be high-resolution.
  6. Measure content performance. Google & Social Media Analytics. A/B testing, etc.

If you lack the resources for generating content, outsource to an agency or freelancer for help. Content strategy is the foundation on which successful content marketing is built. Content marketing is the journey towards success, content strategy is the blueprint that directs it.