How to Increase Your SEO Discoverability on Instagram

Instagram

Instagram SEO means optimizing your Instagram content to be discovered in search results. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Are you looking to increase the discoverability of your business on Instagram? If so, then incorporating some basic SEO (Search Engine Optimization) strategies can help. Here are a few tips to get started:

  1. Use relevant and popular hashtags: Hashtags are a great way to increase the visibility of your posts on Instagram. When adding hashtags to your posts, make sure to include ones that are relevant to your business and popular within your industry. This will help more users discover your content and potentially engage with it.

  2. Optimize your profile: Your Instagram profile is like a virtual storefront for your business. Make sure to include keywords in your profile name and bio that describe your business and the products or services you offer. This will help users searching for those keywords find your profile more easily. Your bio is a great place to add keywords that you want to rank for. You can use this space to describe your business with relevant secondary keywords.

  3. Engage with your audience: Instagram is a social platform, which means that engagement is key. Comment on other users’ posts, reply to comments on your own posts, and use Instagram’s “Stories” feature to keep your followers engaged and coming back for more. The more engaged your audience is, the more likely they are to share your content and help increase its discoverability.

  4. Use relevant keywords in your captions: The text in your post captions is another opportunity to incorporate keywords and increase discoverability. When writing captions, think about the words and phrases that users might search for when looking for businesses like yours. Using these keywords in your captions can help your posts show up in more search results.

  5. Encourage Tagging. Another way to boost discoverability on Instagram is by getting tagged. When people tag your account in their posts or Instagram Stories, others will be able to click through to your profile. So, there’s a good chance you can attract an even bigger audience the more you get tagged

One thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.

At the same time, adding hashtags to your bio won’t help your account show up in searches for said hashtags. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content.

Overall, incorporating SEO strategies into your Instagram marketing efforts can help increase the discoverability of your business and attract more potential customers. By optimizing your profile, using relevant hashtags and keywords, and engaging with your audience, you can help more users find and connect with your business on Instagram.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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