Website Page Speed Matters!

Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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