Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!
Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.
Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!
In its simplest terms, page load time is the average amount of time it takes for a page to show up on your screen. It’s calculated from initiation (when you click on a page link or type in a Web address) to completion (when the page is fully loaded in the browser). Usually it’s measured in seconds.
A 1 second delay in page response can result in a 7% reduction in conversions. This chart also shows how a user remains impatient once we click through that top result Google gave us: half of us will abandon a Web page that takes more than four seconds to load. The stakes are getting even higher as more traffic moves to mobile devices: 40% of shoppers accessing an e-commerce site with their smartphone give up after just three seconds of waiting for a page to load. If you are in the Financial Services industry, that visitor giving up while the page continues to load will lead into a lost client acquisition.
Put yourself in the shoes of your customer or possible new client, and you will realize people hate waiting for a website to load! Web page load time not only impacts user engagement with content but also impacts the wesbite funnel strategy, and thus your site conversion rate.
The chart also shows we remain impatient once we click through that top result Google gave us: half of us will abandon a Web page that takes more than four seconds to load. The stakes are getting even higher as more traffic moves to mobile devices: 40% of shoppers accessing an e-commerce site with their smartphone give up after just three seconds of waiting for a page to load.
How Much Does A One-Second Page Load Delay Cost?