Do something instead of killing time. Because time is killing you.
So it starts. 2022 will be the year when Marketers will start figuring out creative ways to incorporate branding, and purchasing in the Metaverse. Not only branding and commerce, but incorporating methods of generating leads if your a service oriented business. I will be covering and uncovering marketing tactics all year focusing on the Metaverse. Everyone wants in on the Metaverse. Think new Gold rush. Virtual reality will be a “thing” when Apple finally releases their VR glasses/headset later in 2022 (so the the rumor goes) with a deep splashy dive into the Metaverse. Oculus 2 is already here and sold massive quantities this last Christmas. Major push has no begun. Get ready. Its going to take off.
5 Podcast SEO tips to turbocharge your subscriber following…
- Keywords are crucial. Find one short phrase as your main topic. And add a couple of other important keywords. Make sure to include your most important keywords in the title of your podcast. If your show is already established, you can do this by adding a subtitle. Use the right keywords where it counts, and you should show up for relevant search queries. Optimize your descriptions for search.
- Provide supporting content to your podcast. Write an article or short blog post centered around the Podcast episode. Add episode description, show notes with timestamps, transcript, and summary.
- Promote your show on social media. Show “social proof” and send those social media signals to Google!
- Optimize your podcast RSS feed. A podcast RSS feed is what provides platforms like iTunes, Google Play and Play Music with the vital information about your podcasts like the title and description.
- Submit to Google Podcasts. Get your podcast indexed by Google! This helps with Google SEO as well as content discovery.
- Spike in (unique) visitor traffic and page views on a specific content post.
- The number of Shares, Likes, Pins, ReTweets on Social Media.
- Media mentions and stories covering your business or firm.
- Website ranking (SERPs) increase.
- Time on page (Content). If you’re seeing higher time on page stats, they are […] engaging with your content.
- Bounce rates. If the success of your site depends on users viewing more than one page (content), a high bounce rate is bad.
- Conversions. Actual product sales or new clients (example: Financial Services).
- Geography. Find out where your website visitors are coming from and how many. This helps content marketers optimize for the geographical locations (or geos) that are most important to their business.
- How are the visitors reading your content? Mobile, Desktop, Tablet data can help (understand) trends and how to optimize your website design.
If you lack the resources for generating content, outsource to an agency or freelancer for help. The basic purpose is to create content and try to post at least 2-3 times per week. Content is scalable and you can add as needed or when more resources become available. Content Marketing is very important!
Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks.
Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.-Online Marketing Juice
Social Media marketing is more than just posting once in a while…Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy.
The optimal content post length that is SEO beneficial is 1500 words (average). Shoot for an average of 1500 words in your original content article posts. Top ranked Google content contains roughly 1500 words. Aim for that word count if you want to attract backlinks (also known as “inbound links”, “incoming links” or “one way links”) and rank your website content.
Meta tag SEO is the process of adding hidden information – or meta tags – to the code of a webpage to help search engines better recognize what the page is about.
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Optimize Your meta tags!
There is no official limit on the number of meta keywords you can have. It should contain your primary keyword and its common misspellings and synonyms for spiders/web crawlers to pick up. it is a good practice to have less than 10% of the total words of a page. If for example your page has 400 words it is better to have maximum 40 words in your meta keyword tag. Otherwise could be considered stuffing.
If a term is competitive, it’s going to need to occur in your page copy and/or inbound link text for you to rank your page well. An example of a competitive term is “shopping”. The meta keywords tag is typically used to highlight a couple of the main keyword phrases on which the page is focused. The meta description tag should be a few sentences of text that uses various versions of your keywords and describes the purpose of the given page. NEVER get too spammy with your meta tags/keywords. Google and the rest of the search engines will penalize you and consider your site spam.
There are six major types of Meta Tags. Meta Keywords Attribute, Title Tag, Meta Description Tags, Meta Robots Attribute, rel=”canonical” Link Tag, Viewport Meta Tag.
- Meta Keywords Attribute. Don’t put emphasis on the number of characters, as Google might pull Meta description text from your content based on a user’s query.
- Title Tag. The page’s title still is the first thing for a searcher to see in SERPs and decide if the page is likely to answer the search intent.
- Meta Description Tags. Make the description must be as realistic as it is inviting and distinctly reflect the content. If your description contains the keywords a searcher used in their search query, they will appear on the SERP in bold.
- Meta Robots Attribute. Close unnecessary/unfinished pages with thin content that have little value and no intent to appear in the SERPs via a nofollow attribute.
- rel=”canonical” Link Tag. This tag is used in cases when the same page is available under multiple different URLs, or multiple different pages have very similar content covering the same subject. Using a rel=canonical for duplicate content helps Google consolidate all your efforts and pass the link signals from all the page’s versions to the preferred one.
- Viewport Meta Tag. The viewport meta tag to control layout on mobile browsers and how a page would be scaled and displayed on any device. You should include the following <meta> element in all your web pages: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>. The width=device-width part sets the width of the page to follow the screen-width of the device (which will vary depending on the device). The initial-scale=1.0 part sets the initial zoom level when the page is first loaded by the browser.
Meta tags are a very small part of the overall website optimization strategy to bring in traffic. What’s important here is that creating meta tags is easy and FAST. Just one piece of the overall puzzle. In the end, write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.
If your into “link building” as a SEO optimization technique…..you might want to think twice about getting “low quality” links or even buying backlinks. Google penalizes anything it perceives as a “low quality” spammy link. What’s a low quality link? Stay away from sites that have tons of ads, crappy low quality content, and low traffic (zombie sites).