Make sure there is white space in your landing page (optimization). This improves the user experience and makes your call to action stand out. White space (negative space) is any portion of a page that is left unmarked — the empty space on a page. In design terms, white space can be defined as the space between text, margins, columns, graphics, and any other page elements. White space increases readability, Improves focus, and again…enhances user experience.

Your call to action button (link) should be 20% larger than your logo (depending on the size of your logo). Place button at top of page (left). Web readers tend to track through content in a rough “F-shaped” pattern. So format important images flush left. Display the secondary action below the primary action. Make it obvious which button to click to complete an action. By using white space in your copy, you’re able to de-clutter the text, allowing the visitor to have a more enjoyable reading experience. Finding the right balance of your white space is key to converting website visitors into paying customers or new clients.