Financial Advisors: Optimizing Your Website for Mobile in 2022

First thing to do is ask whether mobile visitors are interacting with your website differently than desktop users? It’s important for your website to work well on mobile devices, so if you haven’t yet invested in making your website mobile-friendly, it’s time to do so

Mobile optimized websites tend up higher in search results. With the rise if modern more powerful smartphones and tablets, mobile searches make up more than half of searches on Google.com.

• Go into Google Analytics and segment out the mobile traffic. The mobile segment might include Tablet traffic so be aware of that figure. Once you have the data, focus on landing pages, conversion rate, and where people leave the conversion funnel. Optimize accordingly.

Responsive web design has made it possible to create sites that work across all platforms on an even play level. Mobile optimization has begun to gain credence as a potentially preferable strategy now in 2021. Instead of simply compressing and slightly rearranging the content on the screen, you design the entire experience for smaller screens. A good basic mobile optimized website should include the following:

• Keep layouts simple and invest in responsive theme templates.
• Use large, mobile-friendly calls-to-action and links.
• Use large, easy-to-read text.
• Keep forms as short as possible.
• Clearly display your CTAs. Your CTA needs to focus on that primary goal.
• Avoid large blocks of text and choose the right font.
• Use large, clear images or buttons and reduce file sizes. Buttons need to be large enough to be tapped with a finger. Make sure you keep enough space between buttons so someone doesn’t accidentally click the wrong one.
  
• Simplify your menus including the Search function.

Finally, prioritize speed. The best way to keep your page speed loading time as low as possible is by simplifying your design.

Tip: Its always a good idea to add a mobile XML sitemap and submit it to Google and Bing. Although, if the website is responsive, it’s not necessary to have the separate XML sitemaps for Mobile. I don’t think it’s not required as per Google’s guideline. When there are pages of similar content on desktop and mobile, they need to be interlinked by canonical tags so that google knows what is the alternative page for that, and automatically crawl and give equal importance to the other page which is still not there on the sitemap.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice