Google My Business Benefits for SMB in 2021

Make sure you register your SMB (Small Business) website with Google My Business. Search Engines like Google are the new yellow pages.

Registering your site with Google My Business (GMB) should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you. As zero-click searches become more and more prevalent, having a means to represent your business in search engine results pages (SERPs) is essential. Without a Google My Business listing, you could miss out on converting customers at the earliest stage!

What do Search Engines like?

Trust. Search engines like Google, Bing, etc., are looking for signals that signify trust. Search engines want to give searchers the best possible result. That’s why you need to work on your trustworthiness on all levels, both technical as well as in content.

Use up-to-date software, have your SSL in order, make strong passwords, use tools such as Cloudflare to protect your site from DDoS attacks. An SSL Certificate (Secure Sockets Layer) is a set of data files that you can add to your server to achieve this encrypted connection between a browser and your server. Besides securing your website by way of encryption, it also helps with SEO (Google Rankings). Google has confirmed that HTTPS is a ranking signal. An unsecured website risks users’ online safety and could be hurting your SEO efforts. Google confirmed way back in 2014 that HTTPS is now a ranking signal. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.

A SSL certificate increases customers trust and confidence in your website. Customer confidence is essential to increasing conversion rates.

Website Page Speed Matters!

Guess what?! One in four visitors leave a site if it takes longer than four seconds to load. That’s four seconds!!!!

Website speed is crucial. There is nothing so frustrating as waiting for a website to load. Ideally, websites should load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site.

Search engines, particularly Google and Bing, place heavy importance on site speed when determining which websites to show at the top of the search engine results page. Website speed testing tools are a great resource as well as recommending suggestions on how to improve your score. A couple of good quality speed tools are – Google PageSpeed Insights and Pingdom. Try them out! Remember, a SLOW website (pages) hurt SEO. A FAST website pages(s) can help in search rankings as well as keep visitors engaged and have a positive experience!

Can Your Product or Service Reach Escape Velocity in 2021?

Category power, Company power, Unmatchable offerings. Google comes to mind. Google Search and Google My Business that is. Make sure you register your website with Google Search Console and Google My Business. Submit your website sitemap thru Google Search Console for indexing! No matter whether you’re using Shopify, WordPress, Wix or Squarespace, adding your website to this service is the starting point for good SEO and will ultimately help sell your products or service through increasing traffic.

Registering your site with Google My Business should be #1 priority (particularly if you’re starting a brand new business). Doing so can give your business a quick win by helping it appear in relevant geographic search results — within just a couple of weeks. Industry stats show that people who see your “Google My Business” listing will click through to your website, and will call your business directly. Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search. Make it easier to reach product or service escape velocity with the power of Google search and Google My Business.

Does Facebook Impact Google Rankings?

If you’re pushing content that doesn’t get shared much, Google may not be interested in it either.

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According to an annual report by SEOMoz titled “2011 Search Engine Ranking Factors”, there’s a significant correlation between Facebook shares and the ranking of that same page on search engines, particularly within Google’s US rankings. SEOMoz goes into detail to decide whether or not Google is using Facebook shares directly as a ranking signal, or whether or not search position and a popular shared page is merely a coincidence.

In their conclusion, SEOMoz has said it that they are unable to prove that a Facebook shared link will directly impact search engine rankings. The study shows that there is a strong correlation between rank and Facebook shares, however that could also come down to the quality of the content.

The bottom line really comes down to the beautiful phrase Internet marketers are used to hearing: quality content is king. Of course, especially with the recent Panda updates, Google is rewarding quality content when calculating rank.

So if we know that quality content will be rewarded, why do we care about the correlation between search engine rank and Facebook shares? For one, it’s great for publishers to have a metric to tell if they have quality content to begin with.

There’s a lot of talk about the quality content, things to look out for, the do’s and don’ts, but there’s no real way to tell if your content is true quality in Google’s eyes. We have ideas in terms of sentence complexity, uniqueness, relevancy, and keyword density, but there isn’t a whole lot more than that.

When looking at the strong correlation between pages that are shared on Facebook and those that rank well in Google, it’s important to consider what Google is considering quality, even if Google doesn’t use that share data as a part of its algorithm.

To keep it simple, if you’re pushing content that doesn’t get shared much, it may not be that good. If it’s not good from a human perspective, Google may not be interested in it either. If we consider Google’s algorithmic approach, they’re aiming to create a highly relevant and positive experience for their user. It will try to mimic what humans like.

Conclusion

This one is a no-brainier, but keep promoting your brand through Facebook! By sharing and generating user engagement through social media you’re only helping your brand, not to mention the other benefits that a social media marketing campaign can have, such as generating tweets or even links back to your site from users. More Facebook shares probably won’t improve your Google rank directly; however it’s important to consider various other positive effects and other signals that Google may pick up on. Aim to make yourself an authority.

So, given everything said, are you planning to add or revise anything from your Facebook or social media strategy?

Does Facebook Impact Google Rankings?