CTA > Landing Page > Form > Thank You Page

Call to Action > Landing Page > Form > Thank You Page > Follow Up (Don’t send the same email to everyone on your list! One size doesn’t fit all)

A “thank you” page is the page your visitors, leads, and customers see right after filling out and submitting a form on a landing page/web page. Think of it as the last step in your conversion process. Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs

10 Tips for Landing Page Optimization

  1. Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Desktop Page should take no more than 6 seconds to load. I would avoid Flash as it adds to load time. Your mobile landing page should load in under 5 seconds. Speed matters for conversions. You can test your website load times at pingdom.
  2. Make it obvious which button to click to complete an action.
  3. Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
  4. Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
  5. Make sure your images are catchy, contextual, and load FAST. Optimize your images! Descriptive image file names, ALT tags, file size, Anchor text.
  6. Privacy policy and sitemap at the bottom.
  7. Check keyword usage. DO NOT spam keywords.
  8. Remove all possible distractions. Your design layout should be very clean, crisp, and clear. Get creative. No stupid redirects. Use a single dominate image or photo.
  9. If you use WordPress and have no experience in optimization, just add a WordPress optimization plug-in.
  10. Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll “below the fold.”

SEO Visual Guide to Success

SEO Visual Guide

I found this great SEO visual guide layout for anyone planning a campaign for the first time. Its also a handy guide to keep on hand at all times. You can drill down the tree limbs and get more detailed and plan out milestones, etc. The guide came from Dave Chaffey at e-consultancy.

Before you begin any SEO campaign (organic or paid) its imperative to know how search engines operate and how people interact with them. There are many guides out there where you can learn the “basics” of search engine friendly design and development (or you can hire a consultant). Search Engine Optimization (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. It can get overwhelming with keyword research, link building, usability, and tweaking content. In the end, always keep measuring and tracking the data (success) and build off of whats working, and whats not working. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Always keep in mind not to go too overboard with content optimization or you will get labeled a “spammer” or a “content farmer” which will designate you as a low-quality website/publisher.