instagram – Online Marketing Juice

Stop Wasting Time on Social Media Content? Think Again: Why It’s Your Key to Marketing Success

In today’s digital age, small businesses face a daunting challenge: making their social media content heard above the overwhelming noise. Just look at the staggering amount of content published on each platform daily:

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TikTok – 23 million
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YouTube – 216 million
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Facebook – 350 million
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X (formerly Twitter) – 500 million
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LinkedIn – 2 million
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Instagram – 95 million
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With millions of pieces of content flooding these platforms every day, it’s no wonder that a significant portion of social media posts go unnoticed, with 59.41% receiving zero engagement. This statistic paints a grim picture for content creators, suggesting that most of their efforts might be in vain, drowned in a sea of digital content.

However, this doesn’t mean small businesses should abandon ship and stop creating social media content altogether. On the contrary, social media remains an invaluable channel for marketing a company, product, service, or personal brand. The key lies not in abandoning the platform but in adjusting the strategy to stand out in the crowded digital marketplace.

The Strategy Shift: From Imitation to Innovation

Emulating popular posts has proven to be less effective than one might hope. Instead, small businesses need to focus on offering something new and fresh that hasn’t been seen before. This approach requires innovation, courage, and authenticity.

Innovate with Unique Content: Your content should offer a new perspective or idea that sets it apart. This uniqueness will capture the audience’s attention like repetitive and derivative content cannot.
Voice Your Opinions: Don’t shy away from expressing your own views. Authenticity resonates with audiences, making your content more memorable and engaging.
Deliver Value: Whether through educational insights, statistics, or data, ensure your audience gains something from your content. Providing value fosters engagement and loyalty.
Trend Wisely: While leveraging trends can be beneficial, it’s crucial to do so only when they align with your industry. This relevance ensures your content resonates with your target audience.
Collaborate for Amplification: Partnering with others in your space, regardless of their follower count, can significantly extend your reach. Collaboration opens doors to new audiences and enhances visibility.
Share Personal Experiences: Content grounded in personal experiences is difficult for others to replicate. It adds a layer of authenticity and relatability that is highly appealing to audiences.
Platform-Specific Content: Understand and cater to the content preferences of each social network. While infographics may have lost their allure, staying attuned to evolving platform trends can optimize your content’s impact.

Beyond Content Creation: The Power of Influence

The effectiveness of your social media strategy extends beyond the content itself. Engaging with influencers and leveraging their reach can exponentially amplify your message. A well-placed tweet or mention from a prominent figure or company in your industry can eclipse the impact of substantial investments in traditional advertising and SEO. This influence-driven approach underscores the importance of networking and building relationships within the digital ecosystem.

In the crowded landscape of social media, the secret to standing out lies not in the volume of your content but in its uniqueness and value. Harness the power of innovation, authentic storytelling, and strategic influencer collaboration to transform your social media efforts into a beacon of engagement and growth for your small business.

SWOT Analysis for Your Social Media Business Accounts with Key Metrics

In the dynamic world of digital marketing, social media platforms serve as essential channels for businesses to engage with their audience. For a marketing director, periodically assessing your social media business accounts is vital. A SWOT analysis, augmented with key metrics, provides a holistic perspective, enabling a more data-driven social media strategy.

Strengths:

Direct Engagement: Social platforms empower businesses to converse with their audience instantly.
- Metric: Engagement Rate (likes, shares, comments per post)
Cost-Effective Branding: Crafting an impactful brand identity can be achieved economically.
- Metric: Cost Per Impression (CPI) or Cost Per Engagement (CPE)
Diverse Demographic Reach: Platforms cater to various demographics, broadening potential outreach.
- Metric: Audience Demographic Distribution (age, gender, location)

Weaknesses:

Time Intensive: Consistently producing quality content and interaction requires significant time.
- Metric: Time Spent per Post vs. Engagement
Reputation Risk: A single negative comment or review can have a ripple effect.
- Metric: Negative Sentiment Percentage in Comments/Reviews
Dependence on Platform Algorithms: Organic visibility can be curtailed by algorithm changes.
- Metric: Organic Reach Rate

Opportunities:

Leveraging Influencers: Partnering with industry-relevant influencers can amplify your brand’s voice.
- Metric: Engagement and Conversion Rates on Influencer-driven Posts
E-commerce Integrations: Merging content and commerce is now more seamless, especially on platforms like Instagram.
- Metric: Click-through Rate (CTR) for Shoppable Posts
Emerging Platforms: Early adoption of new platforms can offer unique advantages.
- Metric: Growth Rate and Engagement on New Platforms

Threats:

Platform Saturation: Standing out amidst the cacophony is challenging.
- Metric: Share of Voice (percentage of total conversations about your brand vs. competitors)
Shifts in User Preferences: Platform migration can affect your core audience.
- Metric: Monthly Active Users and Churn Rate
Ad-Blocker Proliferation: Reaching audiences through ads is increasingly complex.
- Metric: Ad Visibility Rate and Effectiveness

Wrapping Up

Integrating metrics into your SWOT analysis ensures a more grounded and actionable assessment of your social media endeavors. By incorprating qualitative insights with quantitative data, you’ll be better positioned to optimize engagement, navigate challenges, and realize your business goals.

Are you a real estate agent looking to increase your business success and attract more clients in a challenging market?

Maximize Your Real Estate Business with Inbound Marketing Strategies.

You may think that marketing is expensive or time-consuming, but there’s an effective and less costly solution – inbound strategies focused on attracting clients through digital content. By creating informative web pages, engaging blog posts, targeted emails, and social media campaigns tailored specifically to your target market, you can maximize the success of your real estate business with inbound marketing. Read on to discover how inbound techniques can help take your real estate practice to the next level!

Establish your online presence and create a website with engaging blog content

In today’s digital age, establishing a strong online presence is more important than ever before. And a key part of that involves creating a website that showcases your brand and offers engaging blog content. Not only does a website serve as a virtual storefront, but it also allows you to connect with your target audience on a whole new level. With the right mix of technical know-how and professional expertise, you can create a website that not only looks great but also drives traffic and builds loyalty. So, whether you’re a small business owner, entrepreneur, or blogger, take the time to invest in your online presence and see the benefits for years to come. If your website is using WordPress as your website host, it’s real easy to create landing pages, contact pages, or create and write blog posts! WordPress has a great article on how to write a good blog post (step-by-step) here.

Utilize social media platforms such as Instagram to reach more potential clients

In today’s digital age, businesses have a plethora of channels available to connect with potential clients. One such channel that has gained immense popularity over the years is Instagram. With its user base crossing the 1 billion mark, Instagram has become a go-to platform for businesses to engage with their target audience. Leveraging tools such as Instagram ads, sponsored posts, and influencer marketing, businesses can not only increase their reach but also drive conversions. Additionally, Instagram analytics provide valuable insights into the performance of marketing campaigns, allowing businesses to optimize their strategies further. So, if you’re looking to expand your client base, it’s time to consider Instagram as a powerful marketing tool. This guide provides real estate agents with a comprehensive explanation of how to set up an Instagram account and use ads. You can find it here. Another good guide after you establish a Real Estate Instagram account can be found here “5 Hacks to boosting your real estate business’s Instagram presence.”

Leverage search engine optimization techniques to increase website visibility

To elevate your website’s visibility, it’s essential to implement sound search engine optimization (SEO) strategies. SEO helps you not only attract more traffic but also enables you to understand your audience better. This requires technical expertise, and you need to have a sound grasp of its best practices. You can start by conducting a thorough analysis of your website, going over your website design, your content, coding, and other critical factors that affect your website’s search engine ranking. Once you have identified these areas, you can begin implementing SEO techniques that are proven to get results. This includes optimizing keywords, improving website speed, optimizing images, creating relevant content, and more. With time, effort, and the right SEO techniques, you can enhance your search engine ranking and allow your website to reach its full potential. HubSpot (which I am Social Media HubSpot Academy certified), has a “Blog SEO” How to Search Engine Optimize Your Blog Content” here.

Create blog posts and content that speak to your target client audience

As a marketer, it’s essential to know your target audience inside and out to create content that speaks to their needs and interests. To capture their attention, it’s important to adopt a tone of voice that is informational, technical, and professional. Your audience is looking for concrete and practical information that will help them solve their problems or make informed decisions. By adopting this tone, you’ll demonstrate your expertise and ability to provide valuable insights to your readers. This approach will not only help build your brand’s credibility but also establish a lasting relationship with your target audience. So, take the time to understand your audience’s pain points and interests to create content that speaks directly to them in a tone that is professional, technical, and informative.

Utilize email marketing campaigns to stay top-of-mind with prospective customers

Email marketing campaigns have become increasingly popular in the digital marketing world as a way to reach out to prospective customers and keep your brand top-of-mind. By utilizing email, businesses can provide personalized content and promotions directly to the inbox of their target audience. With advanced targeting and segmentation, email campaigns can be tailored to specific customer groups, making the content more relevant and engaging. Email marketing also allows for easy tracking and measurement of campaign success, providing valuable insights into what is resonating with potential customers. When done correctly, email campaigns can be a highly effective tool in building brand awareness and generating leads. A Beginner’s Guide to Real Estate Email Marketing can be found here.

Listen, measure, and optimize inbound marketing efforts for better results

As a marketer, it’s essential to listen, measure and optimize your inbound marketing efforts to see better results. This process involves analyzing data, identifying trends and patterns, and adjusting your strategy accordingly. By listening closely to your audience and measuring their engagement with your content, you can create more targeted campaigns that speak directly to them. Understanding the data can help you optimize your tactics and drive better results. With the right tools and strategies, you can improve your inbound marketing strategy and achieve your goals. It’s all about being nimble, adaptable, and always striving for improvement.

Overall, real estate agents who are proactive about inbound marketing can reap the benefits for both themselves and their clients. By creating a web presence, utilizing social media platforms, optimizing website visibility and content with SEO strategies, creating blog posts to meet the needs of target audiences, and sending email campaigns to stay on top of prospects, agents can get better results and uncover more opportunities. The key to success is measuring metrics such as time on page, visits per page, and bounce rate so that strategies can be properly optimized over time. As a final call to action: Sell your home fast and for top dollar. Contact us today at XYZ Real Estate Agency or find your dream home through our website! My proven digital marketing strategies will take your real estate career to the next level.

If you’re a real estate agent who doesn’t have an Instagram account set up yet, or if you’re an old-school agent who wants to improve your Instagram strategies to get more client leads, I can help. Please feel free to reach out to me and fill out your information on my contact page here.

Unleash the Power of Influence: The Ultimate Guide to Becoming a Social Media Superstar!

Becoming a social media influencer can be a rewarding and exciting career path, allowing you to share your passions and interests with a large audience while also potentially earning money through sponsored content and collaborations. However, the path to success as an influencer can be challenging and requires a combination of strategic planning, hard work, and patience.

Step 1: Choose a niche
The first step in becoming a successful influencer is to choose a niche or area of focus. This could be a particular hobby or interest, such as beauty, fashion, or travel, or a specific demographic, such as parenting or fitness. By focusing on a specific niche, you will be able to build a dedicated following of people who are interested in the same topics as you. For example, if you are passionate about cooking, you could create a food blog and share recipes and cooking tips.

Here are a few examples of influencers from different niches:

Beauty: Huda Kattan, also known as Huda Beauty, is a makeup artist and beauty influencer with over 52 million followers on Instagram. She is known for her makeup tutorials and product reviews and has also launched her own successful line of beauty products.
Fitness: Kayla Itsines is a personal trainer and fitness influencer with over 12 million followers on Instagram. She is known for her Bikini Body Guides and her emphasis on healthy living and body positivity.
Travel: Chris Burkard is a professional photographer and travel influencer with over 4 million followers on Instagram. He is known for his stunning photographs of outdoor adventures and remote locations and has also published several books and produced a documentary.
Food: Tasty, is a YouTube channel and social media brand that creates and shares food videos, with over 80 million followers on YouTube and Facebook. They are known for their recipe videos that are simple, fast, and easy to make.
Fashion: Chiara Ferragni, also known as The Blonde Salad, is a fashion blogger and influencer with over 21 million followers on Instagram. She is known for her personal style and collaborations with major fashion brands.

These are just a few examples, there are many influencers in different niches such as parenting, technology, entertainment, etc.

Step 2: Build your brand

Once you have chosen your niche, the next step is to build your brand. This includes creating a consistent aesthetic for your content and developing a unique voice and personality. This will help you to stand out from the crowd and make it easier for your followers to recognize and remember you. For example, if you are passionate about fashion, you could develop a signature style that reflects your personal taste and create a cohesive look for your Instagram feed.

Step 3: Create engaging content

Creating engaging and high-quality content is essential for growing your following and building a loyal audience. This includes taking the time to create visually appealing and well-written posts that are relevant to your niche and align with your brand. For example, if you are a travel influencer, you could create a mix of content such as written blog posts, videos, and photographs of your adventures. SPE format to master short form content. Using the SPE format (Serial Position effect) is a great way to make sure your content is structured to keep people hooked. With attention spans sinking, it’s important to pay attention to the formats you use on social media. New trends, like short TikTok videos with gaming clips, show that users are looking for content that is easy to consume in short bursts.

You don’t have to create content on a daily basis, you can post 3-4 times each week, posting daily is good to grow faster but if you can’t provide it then reduce the times of posting, meanwhile focus on the quality of your videos. It is advisable to keep up with the trends, so whenever there is a new trend, post a video and use the trendy sounds as well.

When you’re first starting out on social media, don’t just focus on making posts. It’s important to keep your community engaged through features like Instagram Stories/Reels or comments. When you’re researching content ideas, keep an eye out for popular keywords in your industry. They’ll help you stay on top of the latest trends. Being consistent doesn’t mean you need to post every day. It means sticking to a content style that will keep people interested.

Social Media Strategy ≠ Content Strategy. Your social media strategy is all about getting people to your page, but your content strategy is what will keep them there and make them want to buy.

Step 4: Utilize social media platforms

Social media platforms, such as Instagram, TikTok, YouTube, and Twitter, are essential tools for building your following and growing your influence. It’s important to choose the platforms that are most relevant to your niche and where your target audience is most active. For example, if you are a beauty influencer, Instagram and YouTube might be the most effective platforms to share your content and engage with your followers. Understanding Broad Audiences. Before you start focusing on specific audiences, take the time to understand the overall appeal of each platform.

Influencers typically optimize their social media platforms through a combination of strategies, including:

1. High-quality images and videos: Influencers often use high-quality images and videos to showcase their products, services, or experiences. They use visual storytelling to capture their audience’s attention and make their content more engaging.

2. Consistent aesthetic: Many influencers develop a consistent aesthetic for their content, which helps to create a cohesive look and feel across their social media platforms. This can include using specific filters, color schemes, or layouts to create a recognizable brand identity. Visuality Speaks on Pinterest. Pinterest is all about aesthetics, so make sure you’re curating boards that represent your niche and focus on visual content.

3. Hashtags: Influencers use hashtags to make their content more discoverable and increase their reach. They use popular and relevant hashtags that are related to their niche to connect with their target audience. Remember Keywords lead to Hashtags. It’s not just about using hashtags, it’s also about understanding what people are searching for so you can use the right ones.

4. SEO (Search Engine Optimization): Influencers use SEO techniques to make their content more discoverable on search engines. They use keywords in their bio, captions, and post titles, which helps their content to appear in search results.

5. Engaging captions and call-to-action: Influencers use captions and call-to-action to engage with their audience and encourage them to take specific action. They use questions, prompts, and comments to start conversations and encourage their followers to participate. Incorporating user-generated content (UGC) into your social media feeds can help make your brand feel more relatable and personal to your followers. Using clickbait headlines can be a good way to grab attention, but make sure you’re also telling a story that leads up to your call-to-action.

6. Don’t pin Viral Posts. Viral posts might seem like a good idea, but remember that they’re not always tailored to your specific audience. Make Them Question or Answer First. Make sure you’re engaging with your followers by asking questions and encouraging them to answer

7. More than 1 link decreases conversions. Keep it simple by including just one link. Too many options can be overwhelming for people.

8. Algorithm Moderates, you repurpose. Platforms like TikTok and Instagram use algorithms to moderate content, sometimes resulting in engagement rate fluctuations. To overcome this, it can be helpful to repurpose popular content from the past to keep your engagement rates steady. Algorithm Moderates, you repurpose. Platforms like TikTok and Instagram use algorithms to moderate content, sometimes resulting in engagement rate fluctuations. To overcome this, it can be helpful to repurpose popular content from the past to keep your engagement rates steady.

9. Paid Advertising: Influencers also use paid advertising on social media platforms, such as Instagram and Facebook, to reach a larger audience. They use sponsored posts, stories, and influencer marketing campaigns to promote their content and increase their visibility.

10. Collaboration: Influencers also collaborate with other influencers, brands, and companies to reach new audiences and increase their visibility. They can collaborate on social media campaigns, sponsored posts, and product reviews.

11. Social Media is more about networking. Social media is becoming increasingly pay-to-view, with platforms like YouTube and TikTok relying on recommendations to drive traffic. It’s important to remember that social media is about connecting with your audience, not just reaching them through ads. Building an engagement strategy, networking, and showing your audience why they should care about your brand are all key to success.

12. Perform a Year-End Social Media Business Audit. As the year comes to a close, it’s important for businesses to take stock of their social media efforts and assess what has been working well and what areas need improvement. A year-end social media business audit can help you identify areas for growth and set goals for the coming year. A social media audit is a process used to measure the success of your social strategy across accounts and networks. An audit identifies your strengths, weaknesses, and the next steps needed to improve.

By using a combination of these strategies, influencers can optimize their social media platforms and increase their reach and engagement with their audience.

Step 5: Network and collaborate

Networking and collaborating with other influencers and brands in your niche can help to grow your following and open up new opportunities for monetization. For example, if you are a fashion influencer, you could reach out to clothing brands and offer to feature their products in your content.

Step 6: Be patient and persistent

Building a successful following as an influencer takes time and patience. Be consistent in your posting and engagement with your audience, and don’t get discouraged if you don’t see immediate results. Remember that building a following takes time and effort, but with patience, persistence, and a solid strategy, you can become a successful influencer.

There are companies that help manage and boost a social media influencer’s presence and reach. These companies are commonly known as talent agencies, influencer marketing agencies, or influencer management companies. They offer a wide range of services, including:

1. Audience analysis and targeting: These companies can analyze an influencer’s audience and help them identify their target audience and the best platforms to reach them.
2. Content creation and strategy: They can help influencers create and plan their content and develop a content calendar to ensure consistency and engagement.
3. Campaign management: They can help influencers secure brand partnerships, sponsorships, and collaborations, and manage the logistics of these campaigns.
4. Analytics and reporting: They can track and analyze an influencer’s performance, such as engagement rates and click-through rates, and provide regular reports on their progress.
5. Legal and financial services: They can help influencers with legal and financial matters related to their work, such as contract negotiations and tax compliance.
6. Talent management: They can help influencers with personal branding, public relations, and career management.
7. Paid Advertising: Some agencies also offer paid advertising services, such as social media advertising campaigns, which help influencers reach a larger audience and increase their visibility.

Here are a few examples of companies that manage social media influencers:

1. The Influencer Agency: a full-service agency that specializes in influencer marketing, content creation, and talent management. They work with a wide range of clients, including brands, celebrities, and influencers across various niches.

2. Tribe: A platform that connects brands with social media influencers, it allows influencers to create campaigns, track their performance, and get paid.

3. Hootsuite Influencer: A platform that helps brands identify, engage and measure the impact of influencers on their social media campaigns. Hootsuite has a great article on how much influencers make on each social media network here and below:

4. Klear: A platform that provides influencer research and analytics, it allows brands and agencies to identify, engage and measure the impact of influencers on their social media campaigns.

5. Influencer.co: A platform that connects brands with influencers, it provides a range of services such as campaign management, influencer research, and analytics.

Here are a few tips on how to reach out to influencer management companies and capture their attention:

1. Research the company: Before reaching out, take the time to research the company and familiarize yourself with its services, clients, and the types of influencers they work with.

2. Tailor your pitch: When reaching out, tailor your pitch to the specific company and show that you have done your research. Explain why you would be a good fit for their agency and how your skills and experience align with their services and clients.

3. Showcase your portfolio: Include a link to your social media profiles and a portfolio of your work. Make sure your content is high-quality and relevant to the niche you want to work in.

4. Have a solid online presence: Having a strong online presence, such as a website or a blog, will give you an advantage when reaching out to companies.

5. Network: Networking is a great way to meet people in the industry and get your name out there. Attend events, and conferences and participate in online groups that are related to your niche, this will give you the opportunity to meet people who might be interested in working with you.

6. Be professional: When reaching out to companies, make sure to be professional and polite in your communication. Follow up with them if they don’t respond, but be respectful of their time and don’t be overly persistent.

Remember that building a relationship with these companies takes time and effort, but with patience, persistence, and a solid strategy, you can turn your passion into a successful career.

Bonus tip: Here are a few examples of conferences that an aspiring influencer can attend to gain exposure and network with industry professionals:

1. Influencer Marketing Show: This conference, held in London and New York, brings together influencer marketing experts, brands, and agencies to discuss the latest trends and strategies in the industry.

2. BlogHer: This annual conference is one of the largest events for women bloggers, influencers, and content creators, it provides a platform for attendees to learn about the latest strategies, connect with other bloggers and brands, and gain exposure for their work.

3. VidCon: This annual conference is focused on the online video industry, it brings together creators, brands, and industry professionals to discuss the latest trends and strategies in the world of online video.

4. SXSW: South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in Austin, Texas, USA. It’s a great platform for creators, influencers, and industry professionals to connect, learn and showcase their work.

5. Social Media Marketing World: This annual conference is focused on social media marketing, it brings together industry experts, brands, and influencers to discuss the latest trends and strategies in the world of social media.

6. Digiday Content Marketing Summit: This conference brings together publishers, brands, and agencies to discuss the latest trends and strategies in content marketing, it’s a great platform to learn about the industry and network with other professionals.

In summary, by following these tips and advice, you can increase your chances of capturing the attention and grow your specific Social Media account and ultimately become a Social Media influencer superstar!

Beacons vs Linktree “link in bio” Tools Review

Linktree and Beacons are both tools that allow users to create a single link that directs visitors to multiple destinations. Linktree is a platform that allows users to create a customizable landing page with clickable links to various social media profiles and other online resources. Beacons, on the other hand, is a tool that enables users to create a single link that can be shared across various social media platforms and direct users to a customizable landing page with clickable links to various resources.

Both Linktree and Beacons are useful for individuals and businesses who want to provide easy access to their online presence and resources from a single link. Linktree is especially popular among influencers and content creators as it allows them to showcase their various social media profiles and online resources in a visually appealing way. Beacons, on the other hand, is more geared towards businesses and organizations as it offers features such as the ability to track clicks and conversions and customize the look and feel of the landing page.

How do you start a Linktree?

Go to the Linktree website (https://linktr.ee/) and click on the “Sign Up” button in the top right corner.
Enter your email address and create a password to create a Linktree account.
Once you have signed up, you will be taken to the Linktree dashboard. Here, you can customize the appearance of your Linktree by selecting a theme and adding your profile picture and bio.
To add links to your Linktree, click on the “Add a Link” button and enter the name of the link and the URL. You can also add links to your social media profiles and other online resources.
Once you have added all the links you want to include, click on the “Save” button to apply the changes.
To share your Linktree with others, click on the “Copy Link” button to copy the Linktree URL to your clipboard. You can then paste this URL into an email, social media post, or anywhere else you want to share it.

That’s it! Your Linktree is now set up and ready for visitors. You can always go back to the Linktree dashboard to make changes or add more links as needed.

How do you start a Beacon?

Beacons.ai is a platform that allows businesses to create and manage personalized, automated messaging campaigns for customer engagement. To start using Beacons.ai, follow these steps:

Go to the Beacons.ai website (https://www.beacons.ai/) and click on the “Sign Up” button in the top right corner.
Enter your email address and create a password to create a Beacons.ai account.
Once you have signed up, you will be taken to the Beacons.ai dashboard. Here, you can create your first campaign by clicking on the “Create Campaign” button.
Choose the type of campaign you want to create (such as a welcome message or abandoned cart recovery), and follow the prompts to set up the campaign. This may involve selecting the messaging channel (such as email or SMS), setting up the trigger for the message (such as when a customer subscribes to your newsletter), and customizing the content of the message.
Once you have set up your campaign, click on the “Start Campaign” button to activate it.
You can monitor the performance of your campaigns and make changes as needed from the Beacons.ai dashboard.

That’s it! You are now ready to start using Beacons.ai to engage with your customers and drive business growth.

Overall, both Linktree and Beacons are useful tools for directing users to various online resources from a single link. Linktree is more geared toward individuals and content creators, while Beacons is more geared toward businesses and organizations. It ultimately comes down to personal preference and the specific needs of the user.

How to Perform a Year-End Social Media Business Audit

A year-end social media business audit can help you identify areas for growth and set goals for the coming year. A social media audit is a process used to measure the success of your social strategy across accounts and networks. An audit identifies your strengths, weaknesses, and the next steps needed to improve. Here’s how to get started:

Review your social media metrics: Look at your social media analytics to see how your pages have performed over the past year. Look at metrics such as engagement, reach, and followers. Make note of any spikes or dips in these metrics and try to identify what may have caused them. For each platform, record your username or handle the URL, and the number of followers or subscribers, engagement metrics, or any other KPIs that might be relevant to each channel.
Assess your content: Take a look at the types of content you’ve been posting and how well they’ve been received by your audience. Think about what has resonated with your followers and what hasn’t. You may also want to consider what types of content you want to focus on in the coming year.
Evaluate your social media strategy: Consider whether your current social media strategy is still aligning with your business goals. Are you using the right platforms for your target audience? Are you posting at the optimal times? It may be time to reevaluate your strategy and make adjustments as needed.
Audit your social media presence: Take a look at how your business appears on each social media platform. Are your bios and profile pictures up to date? Do your posts accurately reflect your brand voice and aesthetic? Make sure everything is cohesive across all platforms. Tools such as Agorapulse can analyze your content on Twitter & Instagram. Hashtagify is a cool tool that will allow you to identify related hashtags to the one that has worked best for you. The tool is freemium and it will show you related and popular hashtags for free. Buzzsumo has a handy Facebook audit feature allowing you to analyze the content of any page, and even compare it to competitors’ pages.
Identify areas for improvement: Based on your review of your social media metrics, content, and strategy, identify areas where you can improve. Maybe you must focus on creating more visually appealing content or engaging more with your followers. Make a list of actionable steps you can take to improve your social media presence in the coming year. See what popular posts within each platform and across platforms have in common. The type of post, the target audience of the post, the time it was posted, and any media in the post are things to explore.
Set goals: Once you’ve identified areas for improvement, set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the coming year. This will help you stay focused and progress toward your social media objectives. Your social media goals should be about how social media can benefit your business, including increasing brand awareness, engagement, and traffic to your website.

A year-end social media business audit is a crucial step in helping your business grow and thrive on social media. By reviewing your metrics, assessing your content and strategy, and identifying areas for improvement, you can set yourself up for success in the coming year.

Boost Your Visibility and Attract More Traffic to Your Instagram Profile: Discover the Secrets to Increasing Your SEO Discoverability on Instagram!

Instagram SEO means optimizing your Instagram content to be discovered in search results. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Are you looking to increase the discoverability of your business on Instagram? If so, then incorporating some basic SEO (Search Engine Optimization) strategies can help. Here are a few tips to get started:

Use relevant and popular hashtags: Hashtags are a great way to increase the visibility of your posts on Instagram. When adding hashtags to your posts, make sure to include ones that are relevant to your business and popular within your industry. This will help more users discover your content and potentially engage with it.
Optimize your profile: Your Instagram profile is like a virtual storefront for your business. Make sure to include keywords in your profile name and bio that describe your business and the products or services you offer. This will help users searching for those keywords find your profile more easily. Your bio is a great place to add keywords that you want to rank for. You can use this space to describe your business with relevant secondary keywords.
Engage with your audience: Instagram is a social platform, which means that engagement is key. Comment on other users’ posts, reply to comments on your own posts, and use Instagram’s “Stories” feature to keep your followers engaged and coming back for more. The more engaged your audience is, the more likely they are to share your content and help increase its discoverability.
Use relevant keywords in your captions: The text in your post captions is another opportunity to incorporate keywords and increase discoverability. When writing captions, think about the words and phrases that users might search for when looking for businesses like yours. Using these keywords in your captions can help your posts show up in more search results.
Encourage Tagging. Another way to boost discoverability on Instagram is by getting tagged. When people tag your account in their posts or Instagram Stories, others will be able to click through to your profile. So, there’s a good chance you can attract an even bigger audience the more you get tagged

One thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.

At the same time, adding hashtags to your bio won’t help your account show up in searches for said hashtags. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content.

Overall, incorporating SEO strategies into your Instagram marketing efforts can help increase the discoverability of your business and attract more potential customers. By optimizing your profile, using relevant hashtags and keywords, and engaging with your audience, you can help more users find and connect with your business on Instagram.

Social Media Marketing Is More Than Just Posting Once In A While…

Social Media marketing is more than just posting once in a while…Don’t let your Facebook, Twitter or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 2-3 primary accounts. Incorporating social scheduling and automation saves time and energy.