Don’t let your Facebook, Twitter, LinkedIn or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Instead of spreading yourself thin across 5 different sites, focus on 1-2 primary accounts.
Incorporating social scheduling and automation saves time and energy. Picking and prioritizing your social platforms based on your audience location. Repurpose content so your not always trying to “reinvent the wheel.” Build your presence and following on those accounts as much as possible. If you don’t have Fortune 500 type social media resources, just pick and focus on 1 platform.
Once you get the hang of it (content creation, social scheduling) branch out and add another platform. You can always outsource the work to a freelancer. When you outsource anything, one of the greatest outcomes is gaining expertise that isn’t currently available to you. This is especially true when you’re considering outsourcing social media marketing & management.