Analytics – Online Marketing Juice

Discover the Shocking Truth Behind Your Website’s Bounce Rate: Are You Losing Visitors?

Bounce rate is a crucial metric that every website owner should track and understand. In simple terms, bounce rate is the percentage of visitors who leave a website after viewing just one page. This metric provides valuable insights into the user experience and the effectiveness of a website in engaging and retaining visitors.

An average bounce rate for websites is around 40-60%, with a rate lower than 40% considered low and a rate higher than 60% considered high. However, it's important to note that the average bounce rate varies depending on the type of website. For example, a blog might have a higher average bounce rate compared to an e-commerce website.

Low bounce rates indicate that visitors find the website useful and engaging with the content. On the other hand, high bounce rates suggest that visitors are not finding (the content) that they are looking for on the website and are quickly leaving. This could be due to a number of reasons, such as slow loading times, poor navigation (people are not finding what they’re looking for), irrelevant content, or a poorly designed user interface.

It’s important to track the bounce rate regularly and monitor changes over time. This can help identify areas of the website that need improvement, such as fixing technical issues or updating content. By reducing the bounce rate, website owners can increase the amount of time visitors spend on their site, which can lead to increased engagement, conversions, and ultimately, revenue.

Ideally, websites load within three seconds, or two seconds if it’s an eCommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket. Some 40% of consumers will wait no more than three seconds before abandoning a site. if a website funnel isn’t converting, or it breaks down somewhere (leaks) in the middle, a website designer needs to figure out where the Google Analytics metrics drop off.

In terms of technical information, the bounce rate is typically measured by tracking the number of single-page sessions on a website. This is done by setting a cookie in the visitor’s browser and recording the time they spend on the site. If the visitor leaves the site before the cookie expires, it’s considered a bounce. The bounce rate is then calculated by dividing the number of bounced sessions by the total number of sessions.

The bounce rate metric is an important metric for measuring the success of a website. By tracking and understanding bounce rates, website owners can make informed decisions about improving the user experience and engaging visitors. A low bounce rate is a positive sign of a well-designed website effectively meeting its audience’s needs.

Don't let a high bounce rate bring down your website's success! Get the expert help you need to fine-tune your site and drive more conversions.

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How to Perform a Year-End Social Media Business Audit

A year-end social media business audit can help you identify areas for growth and set goals for the coming year. A social media audit is a process used to measure the success of your social strategy across accounts and networks. An audit identifies your strengths, weaknesses, and the next steps needed to improve. Here’s how to get started:

Review your social media metrics: Look at your social media analytics to see how your pages have performed over the past year. Look at metrics such as engagement, reach, and followers. Make note of any spikes or dips in these metrics and try to identify what may have caused them. For each platform, record your username or handle the URL, and the number of followers or subscribers, engagement metrics, or any other KPIs that might be relevant to each channel.
Assess your content: Take a look at the types of content you’ve been posting and how well they’ve been received by your audience. Think about what has resonated with your followers and what hasn’t. You may also want to consider what types of content you want to focus on in the coming year.
Evaluate your social media strategy: Consider whether your current social media strategy is still aligning with your business goals. Are you using the right platforms for your target audience? Are you posting at the optimal times? It may be time to reevaluate your strategy and make adjustments as needed.
Audit your social media presence: Take a look at how your business appears on each social media platform. Are your bios and profile pictures up to date? Do your posts accurately reflect your brand voice and aesthetic? Make sure everything is cohesive across all platforms. Tools such as Agorapulse can analyze your content on Twitter & Instagram. Hashtagify is a cool tool that will allow you to identify related hashtags to the one that has worked best for you. The tool is freemium and it will show you related and popular hashtags for free. Buzzsumo has a handy Facebook audit feature allowing you to analyze the content of any page, and even compare it to competitors’ pages.
Identify areas for improvement: Based on your review of your social media metrics, content, and strategy, identify areas where you can improve. Maybe you must focus on creating more visually appealing content or engaging more with your followers. Make a list of actionable steps you can take to improve your social media presence in the coming year. See what popular posts within each platform and across platforms have in common. The type of post, the target audience of the post, the time it was posted, and any media in the post are things to explore.
Set goals: Once you’ve identified areas for improvement, set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the coming year. This will help you stay focused and progress toward your social media objectives. Your social media goals should be about how social media can benefit your business, including increasing brand awareness, engagement, and traffic to your website.

A year-end social media business audit is a crucial step in helping your business grow and thrive on social media. By reviewing your metrics, assessing your content and strategy, and identifying areas for improvement, you can set yourself up for success in the coming year.

How to Measure Leads Through Social Media

Every day, your customers are active on a huge range of channels, including social media. If you’re not present and engaging with them across all of these social media platforms… it’s killing your reputation, lead generation, and your bottom line.

How you define a quality “lead” depends on your industry, campaign, and goals. Generally speaking, a quality lead will include useful information and clear signs of intent to engage with your business.

Social media is now the preferred business contact platform. Use this to your advantage by actively engaging with (and converting) prospects and customers on all modern channels such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Reddit. If you’re collecting social media leads, you need to be collecting analytics insights. Whether it’s product sales or new client and services type leads. How do you measure it coming from social media? Here are a few ways:

Google Analytics. Watch and review social media platform traffic (goals) in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that Twitter outperforms Facebook, it may be worth redoubling efforts on that platform.
Social analytics tools. Tools such as Keyhole, Sprout Social, and Hootsuite also allow you to identify the type of creative and messaging (posts) that performs best. Most of these tools offer easy-to-review dashboards that offer metrics such as the number of impressions, reach, posts, and engagements that certain accounts or hashtags you are getting from each individual platform.
Engagement. Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.
Tracking via a specific social media “discount code” or “social shopping”. Many brands offer customers a discount code in exchange for a product or newsletter sign-up. Discount codes or rewards points encourage customers to make a return visit to your site, and ideally a purchase. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them.
Social Media Ads metrics. The main metrics include Reach, Impressions, and Click-Through Rate.
Link Tracking on Social. Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

The above bullets can help you measure leads coming back through Social Media. In the meantime, what can actually help boost the % Leads using social media? 5 tips are below…

Optimize your profile. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, contact information, YouTube channel, etc. Your profile should always include a “link back” to your business website. Make sure to “Add a link” to your bio.
Create clickable content. Without compelling content, you won’t collect leads (clicks). Clickable content includes social media posts. Social Media posts include clickable content such as blog posts, YouTube channel content, and call to action type of content (landing pages) that can be SHARED.
Use social lead ads. Call to action ads can be posted on platforms such as Facebook, Instagram, YouTube, Linkedin, etc. Your best-performing Twitter posts can be “boosted” (just like paid ads) across that platform where you can dial in demographics such as gender, age, geography, etc.
Share testimonials as social proof. Customer stories and testimonials can give you the social proof you need to acquire new leads. Showcasing how clients have benefited from your products and services to demonstrate your brand value. Add these stories and testimonials to your website.
Leverage social media sponsorships. Instead of using paid ads, you could also attract leads from the social media content that your target audience is already consuming. Consider sponsoring shows, content, and YouTube channels that are popular with your target audience.

Social Media Analytics for Financial Advisors in 2022

Data analytics have always been a Financial Advisor’s best friend. Social Media analytics tracks your online campaign’s progress, helps you better allocate your time, and you get to see a bigger part of the whole picture. The core of social media analytics is the actual gathering and analyzing of marketing and audience (persona) data upon which you’ll base business decisions.

Social Media analytics are a treasure trove of “potential” client acquisition insights you can’t find anywhere else. Analytic tools such as Google Analytics, Hootsuite, Hubspot, Sprout Social, TapInfluence, Keyhole measure exactly the Social Media marketing campaign’s ROI. The takeaway from all of these tools? It’s the difference between running data-driven campaigns that result in a positive ROI versus just winging it. If your not measuring your Social Media efforts, your wasting valuable marketing time.

Data-driven Social Media insights lead to Financial Advisor prospecting ideas that lead to more efficient prospecting activities.