Financial Advisors: ROI Metrics for Social Media

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One of the barriers to Social Media marketing investment is the insufficient metrics to measure the impact. That said, I have compiled a quick list of ROI metrics for Social Media. Use them in your campaigns or use them to convince management to make that resource marketing investment.

  1. Clicks
  6. Connections
  7. Friends/Fans
  9. Impressions
  10. Reach
  11. Audience engagement rate
  12. Organic mentions, like @mentions
  13. Site traffic (clicks back to website from a Social platform) or “sessions” by Social Media source

Take a look at the above metrics. Does your leads or new client acquisition correlate with the metric data? Keeping track of the data will give you an idea of whats working and whats not working in your Social Media strategy. Metrics are important because they tell if you a campaign or marketing strategy is successful over time.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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