How to Make Your Content More Discoverable on Social Media

Add Hashtags. #Hashtags are searchable. Hashtags are great for search. It makes your posts (content) discoverable and a great way to target client leads or product sales. Hashtags expand social media reach and amplify your content. I recommend 2-3 hashtags on Twitter & Facebook. LinkedIn up to 5 Hashtags. If you use too many Hashtags in a post it will look like SPAM (which also makes you look desperate for attention).

When creating content, develop your brand (or service) personality. Context is key. Ask yourself before you sit down and write:

  1. What is the purpose of the content you want to publish?
  2. Who are you writing for?
  3. How do they feel about the need for your product or service?
  4. What do they want or need to understand?
  5. What kind of tone should I use?

Humanize your brand that reflects your values.

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