Tag: DigitalMarketing

Why Small Business (SMB) Needs To Get On Facebook in 2021

If you are a small business (SMB) and you don’t have a Facebook business page, its time to create one as your losing out on possible new customers, leads and clients! Having a Facebook business page makes it easier for people to discover and interact with your brand online. I posted an article way back in 2015 on “Facebook Ad Tips” which I plan on updating soon. 

A great article resource on “How to Create a Facebook Business Page in 7 Easy Steps” is over here on Hootsuite.

Below are some compelling statistics on why every small business (SMB) should at least have a basic business page on Facebook.

Facebook has 2.74 billion monthly active users

Facebook is the world’s third-most visited website

Facebook users spend 34 minutes per day using the platform

42% of businesses on Facebook are based in the suburbs

18.3% of U.S. adults made a purchase through Facebook in the last year

⅔ of Facebook users visit a local business Page at least once a week

 

The Best Time To Publish a Blog Post in 2022

Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.

Alternatively, another good time to post a blog article and share it on social media is at noon. Visitors will start to creep in and view the post while at lunch when they have free time.

Tuesday is a good day to publish a blog post for social shares (according to OkDork and BuzzSumo). Some quick Twitter and Facebook worst days/times to share your blog article:

  • Twitter. Friday after 3PM and any day of the week after 8 PM and before 8AM. Weekends are the worst days to post.
  • Facebook. Weekends are the worst days to post.

How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot).

I encourage everyone to look at the metrics once you get into a posting groove. If one time slot is not getting high click rates, change the posting time a bit until you find that “sweet” spot. Also, if you are located in the time Pacific time zone, and your customers of potential clients are in the Eastern time zone, be aware when scheduling. Always post for your ideal demographic time zone!

9 Real Time Social Media Tracking Tools for 2022

Social Media monitoring is crucial to your marketing campaign. These tools will help your business or service keep track of every conversation, keyword, and hashtag related to your accounts. You can also use the data to look at trends and insights. Will help you “iterate” and dial-in your Social Media marketing efforts.

SocialMention. A social media search and analysis platform that aggregates user-generated content into a single stream. Track and measure what people are saying about you, your company, your product, service or any topic in real-time.

Mention. Listen and make sense of posts across social media. Uncover trends in conversation, filter and analyze data from Twitter, Facebook and Instagram. Pin-point important conversations. Easily monitor sources across the web daily, including press articles, review sites, forums, and blogs.

Google Alerts. Monitor the web for interesting new content. How often. As-it-happens. At most once a day. At most once a week. Sources. Automatic. News. Blogs. Web. Video.

Social Mention. Social media search engine with Real-time social media search and analysis.

Buzzsumo. A tool for content research, and also monitor your Facebook pages. What day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

Keyhole. Hashtag Tracking tool to measure your social campaigns in real-time. You can also create reports on-demand.

Unbox Social. All-in-one data-driven influencer marketing platform to discover, evaluate & track campaigns at scale. You can also compare hashtag performance to see how well your brand hashtags are being received by your target audiences.

SparkToro. Instantly discover what your audience reads, watches, listens-to, and follows. Discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.

 

Video Marketing Success For Financial Advisors

Video Marketing is really intriguing to me. From watching countless of Financial Advisor videos, the delivery & production can be really good or really bad.

Video is an incredible tool to market your Financial Service if done right. Good sticky video content can increase brand awareness, website visit lengths (time-on site), lead generation, as well as compliment your YouTube channel. Video is the perfect type of content to share across social media sites like Facebook and Twitter. Sharing will maximize the most coverage.

A speaker’s charism must be “trust worthy” and compelling. The trust part is crucial if you want me to buy a product or gain a new financial service client. It really depends upon the charisma aspect, production quality and the actual subject. Video marketing is a powerful lead generation tool when done well.

Before looking into Video marketing, think about the ROI first.

    • Time resource to make the actual video
    • Produce the videos in-house? or do you outsource to a production firm?
    • Costs of production (fly out a small team from a production firm or use a remote solution). Costs can also include equipment, script writing, etc.

Basic video success for Financial Advisors depends on the following:

    1. Length (1-5 mins).
    2. Production quality (high-resolution). When it comes to shooting and distributing your videos, it’s important to know about image resolution.
    3. Subject. Financial subjects include Medicare, Retirement, Social Security, Investing, Wealth Management, Personal Finance, etc. If the script is great and spot-on, the more clicks and visitors traffic back to the website = potential new client leads.
    4. Speakers charisma. Charismatic people are confident and need help establish trust for the video to interest potential clients.

Remote Video Creation solutions such as OpenReel & Vidyard offer great ways to add video into your emails & website. These services can film from anywhere remotely on a user’s computer or smartphone. Upload your compliant financial advisor videos and drive engagement and lead generation on all channels (website, social media, YouTube, email).

Upload the videos onto your website as well as YouTube channel. You can even host it on Vimeo where you can publish videos to any channel, customize the player and add powerful marketing tools to bump up engagement.

Most important – Be authentic, know your client “persona” target and provide FINRA & SEC compliant original video content. Focus on your financial service specialty!