Publishing a blog post really depends on the platform, demographic, and region. There is no blanket “best time” to publish. Ideally, should be published when your target demographic is getting home from work and they start checking their favorite websites as well as checking in on Facebook and Twitter.
Alternatively, another good time to post a blog article and share it on social media is at noon. Visitors will start to creep in and view the post while at lunch when they have free time.
Tuesday is a good day to publish a blog post for social shares (according to OkDork and BuzzSumo). Some quick Twitter and Facebook worst days/times to share your blog article:
- Twitter. Friday after 3PM and any day of the week after 8 PM and before 8AM. Weekends are the worst days to post.
- Facebook. Weekends are the worst days to post.
How many blogs per week? To boost organic traffic (from search engines, for example), you should publish 3 to 4 brand new posts per week, each of them fully optimized for search engines (HubSpot).
I encourage everyone to look at the metrics once you get into a posting groove. If one time slot is not getting high click rates, change the posting time a bit until you find that “sweet” spot. Also, if you are located in the time Pacific time zone, and your customers of potential clients are in the Eastern time zone, be aware when scheduling. Always post for your ideal demographic time zone!