Video is an incredible tool to market your Financial Service. Good sticky video content can increase brand awareness, website visit lengths (time-on-site), lead generation, as well as compliment your YouTube channel.
5 Video Content Tips for Financial Advisors:
- Length (1-5 minutes)
- Production quality (Hi-Res video, camera, setting, post production editing)
- Subject (clickable sticky subjects like Medicare, Retirement, Social Security, Estate Planning, etc.)
- Speaker Charisma (needs to come across as “authentic”)
- Script (teaser, catchy title, subject, problems & solutions, Call to Action)
*Make sure to include up front company disclosure and disclaimer to satisfy Financial Advisor Compliance rules. I will create another blog post on how to optimize specifically for a YouTube channel (tags, description, category, etc.).