As social media continues to increase with financial advisors usage – Advisors are using platforms such as Twitter, LinkedIn, Facebook company pages as a powerful tool in increasing traffic back to their respected website.
The number of active users on platforms like Twitter, Facebook, and LinkedIn, continues to grow exponentially, making social media an increasingly attractive channel for financial advisors to not only reach prospective clients and centers of influence, but to nurture relationships with existing clients as well.
A 2019 Putnam Social Advisor Survey of 1,021 financial advisors in the U.S. concluded that 98% of the advisors use social media for business or personal use. Some 83% use it for business. LinkedIn remained the dominant platform with a 72% business use. It was followed by Facebook at 62% and Twitter at 52%. Smaller platforms Instagram and Snapchat gained more traction, accounting for 38% and 22% of business use, respectively.
Now is a good time to start thinking about using Social Media to help grow your Financial Services brand, prospects, as well as website traffic.