Business – Online Marketing Juice

How Do You Grow a Facebook Business Page?

In today’s digital era, an active Facebook business page can be a game-changer for your brand. However, growing a Facebook page can sometimes feel like an uphill task compared to other social media platforms. But fret not; we’re here to guide you through some effective strategies to help nurture your Facebook business presence.

1. Diversify Your Content Strategy:

While posting reels, pictures, and business content is the norm, consider enriching your content strategy on Facebook. Explore sharing longer-form videos, informative articles, and engaging polls to spur meaningful interactions. It’s all about variety. Experiment with different types of content, such as videos, images, articles, and live videos, to understand what clicks best with your audience.

2. Leverage Facebook Groups:

Facebook Groups present a gold mine of opportunities to connect with individuals who share interests similar to your niche. Engage actively with other Facebook pages and communities in your niche to increase your visibility and attract new followers.

3. Consistency is Key:

In the world of social media, consistency holds supreme. Craft a content strategy with a regular posting schedule to captivate your audience. Use schedulers like SocialPilot or Later to automate your posts and maintain consistency. Remember, the quality and relevance of your content are as crucial as its visual appeal.

4. Engage with your Audience:

Replying to comments and DMs is a surefire way to build a loyal community. Personal interactions make your followers feel valued and deepen their connection with your brand.

5. Harness the Power of Quizzes and Giveaways:

Interactive content like quizzes and giveaways often drive high engagement rates. Tools like Quizgecko can help you create captivating quizzes that your audience loves. On the other hand, giveaways can attract a lot of attention and potentially go viral.

6. Optimize Your Page:

Ensure that your Facebook page is fully optimized. This means filling out all necessary information about your business and making it look professional and trustworthy.

7. Connect with Your Existing Network:

Invite your warm audience on Facebook to like your page, and email your customers and contacts inviting them to join your page. You can also link your personal profile to your business page to funnel your existing connections toward your business.

8. Market Your Page:

Consider promoting your Facebook page on other active social media platforms. Adding your Facebook page link to your email signature is another subtle yet effective way to increase visibility.

9. Advertise:

Facebook offers various advertising options that can help to expand your reach. Strategic advertising can be an excellent way to attract a new audience to your page.

10. Engage on Other Pages as Your Business:

Commenting on posts from other active pages as your business page is a unique strategy to increase your page’s visibility.

Growing a Facebook business page takes time and effort, but with these tips, you’ll be well on establishing a strong Facebook presence. Stay patient, consistent, and don’t be afraid to try new things. Your Facebook business page is an evolving entity – let it grow and adapt as you learn more about your audience and what they want to see.

Striking the Balance: When Good is Better than Great in Business and Marketing

We all have an innate desire to be the best at everything we do. It’s natural to strive for greatness in our personal and professional lives. However, there comes a point when we must ask ourselves: when is it enough just to be good and not great? Are there instances where “good” may be preferable to “great”? I’ll explore these questions in this blog post and provide examples from business websites and social media marketing.

Business Websites: The Case for Good Over Great

When creating a business website, going for greatness might mean having the most innovative design, cutting-edge functionality, and an extensive list of features. While these elements may sound appealing, a good website that focuses on user experience, with a clean design and fast loading time, can often outperform a great one bogged down by excessive features.

For example, a small business owner may want to create a great website with all the bells and whistles, but doing so can lead to higher development costs, slower loading times, and increased complexity. A good website, on the other hand, prioritizes the user experience, making it easier for potential customers to navigate and find the information they need. In this case, a good website can yield a higher return on investment and a better overall experience for the end user.

Social Media Marketing: When Good Content Prevails

In social media marketing, being great often means consistently creating top-notch content that captures your audience’s attention. However, this can be a time-consuming and exhausting endeavor that may lead to burnout. In contrast, a good social media strategy focuses on regular, engaging posts that achieve your marketing goals without draining your resources.

Consider a small business owner who wants to maintain a great presence on multiple social media platforms. They may spend countless hours crafting the perfect posts, leaving little time for other important tasks. By creating good content instead, they can strike a balance that allows for sustainable success in their marketing efforts.

Finding the Right Balance

The key takeaway is that context matters when determining if being good or great is the right choice. It’s crucial to evaluate each situation and consider the needs of your audience, your available resources, and your long-term goals. Striving for greatness can sometimes lead to unnecessary expenses and decreased efficiency while focusing on delivering good quality can be more effective and sustainable.

In conclusion, while wanting to be great at everything is natural, sometimes being good is enough or even better. Recognize when to prioritize and when to give yourself a break, and enjoy the journey to success. You can achieve sustainable success in business and marketing by finding the right balance between good and great.

Step into the World of Blogging and Skyrocket Your Business Success: How to Quickly and Easily Setup and Create a Business Blog with WordPress!

Starting a business blog can be a great way to showcase your expertise, connect with potential customers, and establish your brand as an industry leader. If you’re looking to create a business blog using WordPress, the good news is that it’s relatively simple to set up and get started. Here’s a step-by-step guide to help you get your business blog up and running:

Choose a domain name and hosting provider: The first step in setting up a business blog is to choose a domain name, which is essentially the web address for your blog (e.g., www.yourbusiness.com). You’ll also need to choose a hosting provider, which is a company that will store your blog’s files and makes them accessible to visitors. There are many options for hosting providers, and it’s important to do your research and choose one that offers the features and support you need.
Install WordPress: Once you’ve chosen a domain name and hosting provider, the next step is to install WordPress. This is a free, open-source content management system (CMS) that makes it easy to create and manage a blog or website. Most hosting providers offer one-click WordPress installation, so it’s usually a simple process.
Choose a theme: WordPress comes with a variety of pre-designed themes that you can use to customize the look and feel of your blog. You can choose a theme that matches your business’s branding, or you can customize the colors, fonts, and other design elements to suit your needs.
Add content: Now that you’ve got the basic framework for your business blog set up, it’s time to start adding content. You can create blog posts, pages, and other types of content using the WordPress editor. You can also add media like images and videos to enhance your blog’s visual appeal.
Promote your blog: Once you’ve got a few posts up and running, it’s important to start promoting your blog to attract visitors. You can do this through social media, email marketing, and other tactics. It’s also a good idea to optimize your blog for search engines by using relevant keywords and tags, and by linking to other reputable websites.

Blog Setup

Setting up and creating a business blog using WordPress is a straightforward process that can help you establish your brand, reach new customers or services like Financial Advisors for example, and showcase your expertise. With a little bit of planning and effort, you can have a professional-looking business blog up and running in no time.

Product Launch Essentials for Start-Ups & Small Business

If your a start-up, small business, or a one-man show, you may not have an enormous budget to launch a product like say Microsoft or Apple. Never spend more than what you can afford to lose or gain a new customer. Below are few essentials for a successful product launch with limited budget:

Social Media. Set up a refresh of your Facebook page, LinkedIn & Instagram company page. Send out Twitter product launch tweets (schedule tweets 24 hours before launch date), create a LinkedIn group, create a webinar (webinars are huge right now, and they are the easiest way to connect with your audience). If your in retail, use Groupon. If you have a physical location your customers frequent, utilize geolocation tools like Foursquare or Gowalla. In addition to a review site, Yelp also offers “check-in” offers and “deals” that are similar to what Groupon & Living Social offers. Use these services to reach out to new, potential customers.
Website refresh. Create new product-specific landing pages, feature photos (.png’s), blog content, online collateral. Adjust and enhance your website meta tags/keywords to reflect new product information.
Review copies. Reach out to influential bloggers + online publications. Send them copies 1-2 weeks before launch with an embargo date. Make sure you have some type of “blogger relations” program at least 6 months before launch. Relationship building with bloggers is key. Get to know them, comment on their blogs, reach out to them and introduce yourself.
PPC campaign. Stick to one advertising platform like Google Ads, Amazon, or Facebook ads.
E-mail marketing. Consider offering a pre-order for your new product, exclusive only to e-mail recipients. Or, offer a sneak peek at the new product before it’s released to the public. Use Constant Contact software and automate your email campaigns.
Press Release. If you have some budget, use Business Wire. A cheaper alternative is PR Newswire. These PR distribution companies now are fully automated and support Social Media + mobile (iPad, smartphone) tools.
Work your ass off. Rather then using a ton of money, use your time, energy and creativity!

Its crucial to measure your results after your launch. Go back and re-double efforts on which of the above techniques are working and abandon the ones that are not working.

Social Media Trifecta for Small Business

If you’re like a typical “small business”, you’re looking for new ways to bring in customers. My advice = Use Social Media. Most “small business” have little or no resources to hire a full time Social Media manager. If this is the case, then my recommendation would be to concentrate only on these 3 Social Media platforms (Facebook, Twitter, and Yelp). Take an hour a day (or night) and network/add content to these Social Media sites.

Yelp

This is a great site and becoming a force in small business marketing. Yelp is your chance to give customers the scoop, right on your Yelp business page. Once logged into biz.yelp.com, build out a rich profile under the “Business Information” tab. You can share the history behind your business and what you do best. Also, add a little something about yourself and your employees so that Yelp users can get to know you. Let people know your business is on Yelp. Add a button (Yelp link) to your email signature file, website, and all marketing collateral

Get photos of your business up on Yelp, ASAP. If your business is a restaurant, add a picture of your menu. Own a boutique? Add a shot of your great new merchandise. It’s a simple, fun and effective way to illustrate your story. Finally, ensure a photo of your storefront is included so people know what to look for when they decide to visit you offline and in person.

Twitter

Twitter is also for small business owners looking to build new local customers. To sign up for a twitter account, go here www.twitter.com. The first thing to do is set up a proper “Profile”. Make sure you fill out your twitter profile to include your website URL, business phone #, and specific keywords related to your business or service that will help potential people to follow you. Follow people in your field of business such as peers, customers, and competitors. Follow your competitors followers as well. Run twitter contests, give away special online twitter discounts or offers. Always include “Add Follow Me on Twitter” in email signature file, website, and your other social media accounts.

Make sure you don’t mix your twitter business account with a personal account, keep them separate as well as the messages. Engage in related business conversations. Look up conversations that will help drive customers to your twitter account using keywords in twitter search. DO NOT go overboard and follow too many people that follow you or you will risk looking like a spammer. If you have a blog on your small business website, always reference a new blog post on your twitter account. Stay with it everday and be patient, the ROI will pay off in due time. Retweet others relevant to your field or business. This helps establish credability and you will pick up more followers.

Facebook

Get on Facebook now! Facebook pages tend to work better for businesses while Facebook “groups” do well for non-profits, interests and causes. If you’re a one-person business, rather than creating Facebook pages for your name, consider setting up a Facebook page for the company, product or service name and add keywords to it. People may be more likely to subscrbe to your Page (become a “fan”) when they see the topic that follows the company name.

Content is king for a Facebook business page. Facebook is a great place to share tips on how to do things faster or more effectively with your product or service. Post “how-to” videos or screencasts. Announce free upcoming events or webinars. Mention if you or someone from your business will be attending an event for a potential meet up. Its always a good idea (content-wise) to import your twitter feed and business blog posts.

Make sure you use Facebook to connect with your existing customers AFTER they’ve already bought from you – rather than trying to use Facebook to mine for leads. This is the path of least resistance. Since they already know you, they are more likely to interact with your page – crucial for organic growth on Facebook.